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Suggest You - A 10 Point Diagnostic For Your Business
Having a good work ethic can take you a long way in your career.I’ve seen numerous references to the historical meaning of phrases like “good work ethic” and rather than getting bogged down in various interpretations of what it means, the reality is that employers tend to look favorably on staff who are considered to have a strong work ethic.People often refer to someone as having a good work
8. Re-evaluate your website. Are your competitors raising customer expectations? To improve your own results turn the WWW upside down and think MMM - Manage, Market, and Measure. Do it better. Don’t wait to be asked.
9. Re-read all your marketing communications. Do they capture the four C’s - current, clear, concise and consistent? Eliminate the errors and throw out what doesn’t work anymore. E
Although the famous investigators Sherlock Holmes had a basic garb that consists of a deerstalker hat, an overcoat, a sturdy boots and a magnifying glass, these are not the essential things that you will need should you decide to take the plunge and involve yourself in investigative work.In fact, except for the magnifying glass, which is not even an essential anymore, the rest are just for show and
Maybe it is already a part of your annual budgeting process or strategic planning sessions but it can be a very valuable exercise to step back from the daily demands on your time and look at your business from a distance to re-assess how well you are doing in the key areas that affect success.
Here is a list of 10 check points and some approaches to consider for raising your business performance to the next level:
1. Start with a strategic plan. You and your team need to be chasing the same dream. Write it down or find your last business plan. Review it against last year’s results. Re-write it. Use it. It's the road map to achieving your business objectives. But remember that reaching your goals is more important than the route you take.
2. Ensure that all your managers are using the business plan as their guide to corporate strategy and objectives. Develop personal goals and individual project plans against corporate objectives. Monitor results throughout the year. Include yourself.
3. You’re in a competitive business - are you keeping score? Compare your key performance indicators to industry averages and develop a specific action plan to achieve better numbers this year.
4. Evaluate your performance in customer service and building long-term loyal relationships. Before you congratulate yourself, ask your customers if they agree. Identify the key areas for improvement. Improve them.
5. What about the people you need most and who know you best - your employees? Try a blind survey to get feedback on what they think about the company, culture, compensation, communications and your competition. Are they your greatest strength?
6. Assess your level of satisfaction with each of the six P's in your marketing mix - Product, Positioning, Promotion, Price, Packaging, and Placement. Fix what's broken.
7. Assess your corporate image against the biggest and best brands in your business. Look at all your literature and your Website. Do you look as good as you really are? Raise your image to a new level. Live up to it.
8. Re-evaluate your website. Are your competitors raising customer expectations? To improve your own results turn the WWW upside down and think MMM - Manage, Market, and Measure. Do it better. Don’t wait to be asked.
9. Re-read all your marketing communications. Do they capture the four C’s - current, clear, concise and consistent? Eliminate the errors and throw out what doesn’t work anymore. En
Did you know that stand up comedians don't just get on stage and wing it?Although they are born to make us laugh, good comedians follow a formula when they are preparing their next great joke. That's probably the reason my jokes tank, but that's a story for another time.Before stepping on stage, mike in hand, to deliver their joke they follow a set of metrics that when properly executed, leav
1. Start with a strategic plan. You and your team need to be chasing the same dream. Write it down or find your last business plan. Review it against last year’s results. Re-write it. Use it. It's the road map to achieving your business objectives. But remember that reaching your goals is more important than the route you take.
2. Ensure that all your managers are using the business plan as their guide to corporate strategy and objectives. Develop personal goals and individual project plans against corporate objectives. Monitor results throughout the year. Include yourself.
3. You’re in a competitive business - are you keeping score? Compare your key performance indicators to industry averages and develop a specific action plan to achieve better numbers this year.
4. Evaluate your performance in customer service and building long-term loyal relationships. Before you congratulate yourself, ask your customers if they agree. Identify the key areas for improvement. Improve them.
5. What about the people you need most and who know you best - your employees? Try a blind survey to get feedback on what they think about the company, culture, compensation, communications and your competition. Are they your greatest strength?
6. Assess your level of satisfaction with each of the six P's in your marketing mix - Product, Positioning, Promotion, Price, Packaging, and Placement. Fix what's broken.
7. Assess your corporate image against the biggest and best brands in your business. Look at all your literature and your Website. Do you look as good as you really are? Raise your image to a new level. Live up to it.
8. Re-evaluate your website. Are your competitors raising customer expectations? To improve your own results turn the WWW upside down and think MMM - Manage, Market, and Measure. Do it better. Don’t wait to be asked.
9. Re-read all your marketing communications. Do they capture the four C’s - current, clear, concise and consistent? Eliminate the errors and throw out what doesn’t work anymore. E
High Definition Update - Paul Wheeler InterviewIn July 2005, I wrote an E-Zine with the headline “High Definition – When?” At the time we saw little demand for HDCAM equipment aside from some clients in the U.S. Seven months later, the situation has changed dramatically. We added two Sony HDW-F900 HDCAM camcorders (Sony’s top of the line HDCAM camera for television and/or cinema) to our stock in Jan
3. You’re in a competitive business - are you keeping score? Compare your key performance indicators to industry averages and develop a specific action plan to achieve better numbers this year.
4. Evaluate your performance in customer service and building long-term loyal relationships. Before you congratulate yourself, ask your customers if they agree. Identify the key areas for improvement. Improve them.
5. What about the people you need most and who know you best - your employees? Try a blind survey to get feedback on what they think about the company, culture, compensation, communications and your competition. Are they your greatest strength?
6. Assess your level of satisfaction with each of the six P's in your marketing mix - Product, Positioning, Promotion, Price, Packaging, and Placement. Fix what's broken.
7. Assess your corporate image against the biggest and best brands in your business. Look at all your literature and your Website. Do you look as good as you really are? Raise your image to a new level. Live up to it.
8. Re-evaluate your website. Are your competitors raising customer expectations? To improve your own results turn the WWW upside down and think MMM - Manage, Market, and Measure. Do it better. Don’t wait to be asked.
9. Re-read all your marketing communications. Do they capture the four C’s - current, clear, concise and consistent? Eliminate the errors and throw out what doesn’t work anymore. E
"Order and simplification are the first steps toward the mastery of a subject." — Thomas Mann, early 20th century German novelist and essayistOnce a management team has established a change and improvement plan, there are many ways to help everyone in the organization understand what's going on and why. These include one-on-one discussions, group presentations, workshops or seminars, videos, printed
5. What about the people you need most and who know you best - your employees? Try a blind survey to get feedback on what they think about the company, culture, compensation, communications and your competition. Are they your greatest strength?
6. Assess your level of satisfaction with each of the six P's in your marketing mix - Product, Positioning, Promotion, Price, Packaging, and Placement. Fix what's broken.
7. Assess your corporate image against the biggest and best brands in your business. Look at all your literature and your Website. Do you look as good as you really are? Raise your image to a new level. Live up to it.
8. Re-evaluate your website. Are your competitors raising customer expectations? To improve your own results turn the WWW upside down and think MMM - Manage, Market, and Measure. Do it better. Don’t wait to be asked.
9. Re-read all your marketing communications. Do they capture the four C’s - current, clear, concise and consistent? Eliminate the errors and throw out what doesn’t work anymore. E
Cram as much content into the brochure, after all you paid for the printing and the ink - you've got to get the most out your investment.Remember that even if you have the most gripping content out there, if you brochure's layout isn't inviting, interesting and non threatening, no one will read what you have to say. Business owners are most likely to fall into this trap when devel
8. Re-evaluate your website. Are your competitors raising customer expectations? To improve your own results turn the WWW upside down and think MMM - Manage, Market, and Measure. Do it better. Don’t wait to be asked.
9. Re-read all your marketing communications. Do they capture the four C’s - current, clear, concise and consistent? Eliminate the errors and throw out what doesn’t work anymore. Ensure they sell your message as well as your best sales reps.
10. Review the use of information technologies in your business. Are they part of the solution or part of the problem in productivity and performance? Complete a strategic review of your technology needs using a qualified, objective outside resource before buying the next solution.
Share these ideas with your business associates and use them to accomplish your business objectives this year. There should be fewer areas to improve on next year.
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