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How PO Financing Can Help Resellers and Wholesalers
Being a reseller or wholesaler is all about moving product. The more product you move, the higher your revenues and profits. But moving high volumes of product requires quite a bit of working capital. Why?Well, unless your company is well established and has credit, your suppliers will demand that you pay them upon delivery. However, your clie

Advergaming - A Smart Marketing Move
Advergaming, considered to be one of the newest marketing and advertising strategies, is rapidly becoming the darling of the advertising industry. Though the term "advergames" wasn't coined until 2001 in a Wired magazine's "Jargon Watch" column, advergaming as a marketing tool is actually older than most people realize.The first real advergame

As we all wrestle with getting our employees to recommend and suggest items to customers, perhaps you should consider a different approach. Design the menu to sell for you and, in the process, speed up service times, especially if you have a drive-thru. After I went through another lengthy service experience due to indecisive customers ahead of me in line, it was apparent that until I can place my order online or at a self-service kiosk, something must be done by operators to make ordering easier for customers. So look up at the menu board.

Many companies are heading in the right direction, but look at your board with a critical eye, the eye of an indecisive or new customer. Do they know what all these items are? Is it helping them make a decision or to try new items or combos? Observe customers during a peak time both inside the restaurant and in the drive-thru. Indecision creates delays and lower sales. A few thoughts:

- Photo/Graphic-driven menu panels. Pictures sell, period. Want to move more of an item? Get a picture of it. This step is critical if you have a drive-thru to get speed and sales where you want them.

- Simplify the pricing. Look at your product mix and then group your prices so there are far fewer numbers on the board for customers to look at. Make it easy to make a decision...a decision to spend more money. A good example of this is being able to make any sandwich (or main item) a combo for $2.

- Use quarter-based, tax-included pricing. While pricing things to end in 9 seems like a sacred cow, not only will changing to this approach build sales (as you can subtly massage in a price increase), it will have a big impact on speed and make it easier for the customer to order. No more counting so much change back or drawers full of pennies, dimes, and nickels. In addition

The Weaker Sex Can Pack A Mean Business Punch Too!
Judging from the title itself, you’re probably expecting a men-bashing article about the kind of injustice that men cause women and about how women should learn how to hold their can of pepper spray in hand (facing the right direction, of course, unless the women plan to blind themselves) the moment they catch a whiff of a MAN.Well….er, no. No

ent that until I can place my order online or at a self-service kiosk, something must be done by operators to make ordering easier for customers. So look up at the menu board.

U.S IT Opportunities Continue to Increase
Based on a research, the need for technical workers in America continues to increase despite the fact that many U.S companies today are resorting to the various outsourcing companies worldwide. The Association for Computing Machinery gave out last Thursday the result of its study regarding such matter. It further stated that the services provided by

them make a decision or to try new items or combos? Observe customers during a peak time both inside the restaurant and in the drive-thru. Indecision creates delays and lower sales. A few thoughts:

Business Websites Requires High Search Engine Placement to Remain Competitive
These days, all successful businesses require a website or internet presence in order to grow to their maximum potential. To the millions of potential customers searching the internet everyday, those businesses without a website, put simply: Do Not Exist. And of those which do have a website, research shows that over 90% of them are so poorly designe

t speed and sales where you want them.

The Four Pillars of Career Management
Are you managing your career or is someone else? Most professionals don't have a proactive plan to take their career to the next level or even higher. Career plans are nothing new, in fact you have one right now. If your plan is passively driven, however, you're not likely to hit your career goals. A career plan doesn't require fancy charts, statisti

ter-based, tax-included pricing. While pricing things to end in 9 seems like a sacred cow, not only will changing to this approach build sales (as you can subtly massage in a price increase), it will have a big impact on speed and make it easier for the customer to order. No more counting so much change back or drawers full of pennies, dimes, and nickels. In addition, you’ll minimize overshort issues and watch the number of orders you can take per hour rise. Movie theaters and concession stands have done this for years, so why haven’t you?

- Create “deluxe” items. Instead of having cashiers ask if the customer wants bacon and cheese on the burger or sour cream and olives on the burrito, create deluxe versions of the basic items so it’s easier to sell. If a customer orders the combination burrito, the cashier response of “deluxe?” or “deluxe or regular?” has far less of a sales feel to it than trying to upsell sour cream and olives for fifty cents more.

Customers like to spend money --- they just don’t want to be sold to. If you want your cashiers to become better at selling, give them the tools and systems to be successful. Design a menu that does most of the selling for the employees. Not only will your customers appreciate it, your cash registers will too.

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Branding Services is a tactic that marketing executives and managers should not only understand, but also employ. Branding services helps your company clearly position your company over your competition by branding your product/service in the minds of your target markets.

We - modern America that is - have become so damn impolite. We don't give people the simple courtesy of a reply when contacted by email or phone. The idea of acknowledging someone with a smile while passing on the street is at best an anachronism; at times it's even considered an affront. And being greeted when entering a store is less commonplace all the time. What are we becoming (or have already become)? Furthermore...

In essence a client that has requested to pay over an extended period of time is asking you for a loan. They are requesting that you carry their account until they can pay you. Asking for a signature on a promissory note is simply complying with their request and asking them to confirm their commitment in writing.

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