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How to Make Your Claims Believable the rewards associated with their achievement.When you hear claims like……Best Lawnmower in the country…Absolute Lowest Prices In Existence…Leaves your hair cleaner than any other shampoo…do you believe them?Or is there a certain degree of doubt in your mind about their credibility? Or whether they are ‘hyped up’?Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as…SPECIFIC STATEMENTSSo…Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year stocktake”Rather than saying “More than 20 varieties of Reebok shoes in stock”… instead say… “More than 23 varieties of Reebok shoes in stock”Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years”Rather than saying “Used all over the world”… instead say… “Used in over 46 countries”Or rather than a cleaner saying “We clean your house thoroughly” why not list every single thing you doOne more thing... When you give people a specific number, they tend to believe it must be true. So don’t use numbers which are a multiple of 5 or 10. Instead say 4 or 9. It makes it more believable.Even KFC realises this.No. They don’t have 10 herbs and spices on their special chicken. They have 11. That’s a heck of a lot more believable than 10… or heaps, isn’t it?So take a moment now and think about how you can apply what you’ve learnt and be more specific in your advertising. 4. The average human being learns under proper conditions not only to accept but to seek responsibility. 5. The capacity to exercise a relatively high degree of imagination, ingenuity, and creativity in solving work problems is widely, not narrowly, present in the population. 6. Under the conditions of modern industrial life, the brain power of the average human is only partially utilized. THEORY Z ("Group Involvement") - Theory Z was introduced in 1981 by UCLA Professor Dr. William Ouchi in his book of the same name. It is based on Ouchi's observations of Japanese management practices of the time. Basically, Theory Z promotes employee participation in decision-making, thereby increasing their motivation and productivity. This management style emphasizes long range planning, consensus decision making, and neutral worker-employee loyalty. Ouchi concludes that Japanese managers got more out of their employees than U.S. managers because the whole structure of Japanese society encourages mutual trust and cooperation. This management philosophy is based on the following assu Checklist and Tips for Selling a Business "Management is more of a benevolent dictatorship as opposed to a democracy."
- Bryce's LawQuestion: How can I maximize the amount of cash I receive when I sell my business?Answer: Acquire every last after tax dollar and get paid in cash. Also, follow three critical steps before proceeding:1. Preplan the sale of your business. This should not be a spur of the moment decision. Rather, it should be well planned in advance. Though it is not possible to control the external environment, such as interest rates and strength of the economy, it is possible to plan for an orderly transition. Start thinking about some obvious sources for a potential buyer. For example, should an employee be groomed for possible succession? Might a good customer be interested in acquiring your business in the event of its sale?2. Recognize the importance of finding the right buyer. Most businesses don't have a value that is set in stone. Instead they have a range of value. This means that different buyers will have different perceptions of the same business's value. It becomes important to pre-plan your confidential marketing effort to gain exposure to multiple buyers, especially synergistic buyers. Synergistic buyers are those individuals who, because of their location, complimentary customer base, financial resources or market position, can profit more from owning your business and are therefore willing to pay more.3. Consider getting professional help. Unless you have a background in taxes, legal issues and merger and acquisition work, you will probably unknowingly make a multitude of costly mistakes by trying to sell your business yourself. Those mistakes may cost you substantially more than any fees paid for competent professional assistance. Do some homework on var I evidently hit a nerve in a few of my recent bulletins, specifically: #46 - The Death of Management - October 17, 2005 http://www.phmainstreet.com/mba/ss051017.pdf #47 - Parenting Management - October 24, 2005 http://www.phmainstreet.com/mba/ss051024.pdf #48 - The First Thing We Do, Let's Kill all the Bean Counters - October 31, 2005 http://www.phmainstreet.com/mba/ss051031.pdf I want to thank those of you who inundated my e-mail queue and responded to my blog with your comments and observations regarding these articles. From your remarks, it sounds like there is little management being applied in the area of Information Technology or in the corporate world in general. I jokingly refer to the absence of management in the workplace as Theory Zero (0), but perhaps it is time to revisit the three accepted theories of management and see what is actually being used. THE THREE THEORIES OF MANAGEMENT Before we begin, let us not forget that all of our actions are based on human perceptions, whether they be real of fallacious. Consequently, the three theories of management are based on perceptions, e.g., how we perceive the character of our workers. If we believe people will act or react to certain situations in a specific way, we will use this in our management philosophy, be it brute force, carrot-and-stick, or permitting freewill. From this basis, let's consider how the three theories apply: THEORY X ("Dictatorial Management") - This is derived from "Scientific Management," a concept best illustrated by the time-and-motion studies of a late nineteenth century industrial engineer named Frederick W. Taylor. Taylor observed the workers under his supervision at the Midvale Steel Company in Philadelphia brought their own shovels to work regardless of what size coal lumps they would have to shovel. He suggested to management that the company furnish shovels corresponding to the size and weight of the individual load, thus increasing the total amount of coal each worker could shovel in a day. Efficiency and production, the Theory X cornerstone, led to the assembly line and industrial production. The philosophy of Theory X management style is based on the view of human nature as: 1. People have a natural aversion to work. 2. People need to be coerced, controlled, and threatened with punishment to get them to put forth adequate effort toward the achievement of company goals. 3. The average person prefers to be directed, wishes to avoid responsibility, has little ambition, and wants security most. Theorists now ask how much of this behavior described is inherent human nature and how much is behavior learned from bosses who manage with those assumptions. Perhaps the assumptions become self-validating: workers who are always treated by an authoritarian management as though they were lazy, tend to behave that way. THEORY Y ("Participatory Management") - Most observers agree that the Theory Y management philosophy was derived from a series of experiments in the 1930's at the Western Electronic Hawthorne Works in Chicago. Employees had been divided into two groups: a "test" group that worked under changing lighting conditions and a "control" group that worked under constant lighting. When the test group's light conditions improved, their productivity increased, as expected. But what mystified researchers was a similar jump in productivity when illumination worsened. To compound the mystery, the control group's output rose when the test group's did. It was concluded that both groups felt management was giving them special attention and so responded with improved performance. This discovery of human relations management was called Theory Y. Theory Y's assumptions represent a much more positive assessment of human behavior and gave rise to the thousands of mentoring and management training programs in the 1960's and 70's, the purposes of which were to help managers change their assumptions of human nature from a Theory X to a Theory Y outlook. The basic premises of Theory Y include: 1. The expenditure of physical and mental effort in work is as natural as play or rest. 2. External control and threat of punishment are not the only means for bringing about effort toward corporate goals. People will exercise self-direction and self-control to achieve goals they find important. 3. Commitment to objectives is in proportion to the rewards associated with their achievement. 4. The average human being learns under proper conditions not only to accept but to seek responsibility. 5. The capacity to exercise a relatively high degree of imagination, ingenuity, and creativity in solving work problems is widely, not narrowly, present in the population. 6. Under the conditions of modern industrial life, the brain power of the average human is only partially utilized. THEORY Z ("Group Involvement") - Theory Z was introduced in 1981 by UCLA Professor Dr. William Ouchi in his book of the same name. It is based on Ouchi's observations of Japanese management practices of the time. Basically, Theory Z promotes employee participation in decision-making, thereby increasing their motivation and productivity. This management style emphasizes long range planning, consensus decision making, and neutral worker-employee loyalty. Ouchi concludes that Japanese managers got more out of their employees than U.S. managers because the whole structure of Japanese society encourages mutual trust and cooperation. This management philosophy is based on the following assum America's Busiest Copywriter Reveals the Biggest Advertising Mistake Ever be real of fallacious. Consequently, the
three theories of management are based on perceptions, e.g., how we
perceive the character of our workers. If we believe people will act or react
to certain situations in a specific way, we will use this in our management
philosophy, be it brute force, carrot-and-stick, or permitting freewill. From
this basis, let's consider how the three theories apply:When it comes to advertising, I spend a lot of time telling people what works. Today, we’ll focus on something that doesn’t work. And believe me, this is a biggie.Want to know the biggest mistake 99% of ALL businesses make when it comes to advertising? It’s in their headline. Most advertisers fail to make a meaningful and/or fascinating statement of benefit in their headline.Here’s a good example:A chiropractor runs an ad with the headline “Affordable Chiropractic Center,” which also happens to be the name of their company. Sounds like a decent headline, doesn’t it? It states their niche – low prices. It also tells us the service they offer – chiropractic care. Underneath that they list the different types of therapy they specialize in. To the left, or to the right, there’s a picture of Dr. Smith the chiropractor. At the bottom are the address and phone number, and maybe even a coupon for a free consultation.It’s pretty much a standard ad. You’ve seen it a million times for a variety of businesses. And to 99% of ALL businesses this is a decent ad.What do you think? Will it work? Sure it will. That is, if the person reading it is looking for a new chiropractor RIGHT NOW. Otherwise, they’ll overlook it and move on to the next ad.Now, let’s redo the ad with a more meaningful headline and see what happens.First, change the headline to “END BACK PAIN NOW” or “STOP BACK PROBLEMS BEFORE THEY STOP YOU.” Underneath that heading include a subheading that says, “Call Today for a FREE Consultation” or “Call Now for a FREE Report.” Leave everything THEORY X ("Dictatorial Management") - This is derived from "Scientific Management," a concept best illustrated by the time-and-motion studies of a late nineteenth century industrial engineer named Frederick W. Taylor. Taylor observed the workers under his supervision at the Midvale Steel Company in Philadelphia brought their own shovels to work regardless of what size coal lumps they would have to shovel. He suggested to management that the company furnish shovels corresponding to the size and weight of the individual load, thus increasing the total amount of coal each worker could shovel in a day. Efficiency and production, the Theory X cornerstone, led to the assembly line and industrial production. The philosophy of Theory X management style is based on the view of human nature as: 1. People have a natural aversion to work. 2. People need to be coerced, controlled, and threatened with punishment to get them to put forth adequate effort toward the achievement of company goals. 3. The average person prefers to be directed, wishes to avoid responsibility, has little ambition, and wants security most. Theorists now ask how much of this behavior described is inherent human nature and how much is behavior learned from bosses who manage with those assumptions. Perhaps the assumptions become self-validating: workers who are always treated by an authoritarian management as though they were lazy, tend to behave that way. THEORY Y ("Participatory Management") - Most observers agree that the Theory Y management philosophy was derived from a series of experiments in the 1930's at the Western Electronic Hawthorne Works in Chicago. Employees had been divided into two groups: a "test" group that worked under changing lighting conditions and a "control" group that worked under constant lighting. When the test group's light conditions improved, their productivity increased, as expected. But what mystified researchers was a similar jump in productivity when illumination worsened. To compound the mystery, the control group's output rose when the test group's did. It was concluded that both groups felt management was giving them special attention and so responded with improved performance. This discovery of human relations management was called Theory Y. Theory Y's assumptions represent a much more positive assessment of human behavior and gave rise to the thousands of mentoring and management training programs in the 1960's and 70's, the purposes of which were to help managers change their assumptions of human nature from a Theory X to a Theory Y outlook. The basic premises of Theory Y include: 1. The expenditure of physical and mental effort in work is as natural as play or rest. 2. External control and threat of punishment are not the only means for bringing about effort toward corporate goals. People will exercise self-direction and self-control to achieve goals they find important. 3. Commitment to objectives is in proportion to the rewards associated with their achievement. 4. The average human being learns under proper conditions not only to accept but to seek responsibility. 5. The capacity to exercise a relatively high degree of imagination, ingenuity, and creativity in solving work problems is widely, not narrowly, present in the population. 6. Under the conditions of modern industrial life, the brain power of the average human is only partially utilized. THEORY Z ("Group Involvement") - Theory Z was introduced in 1981 by UCLA Professor Dr. William Ouchi in his book of the same name. It is based on Ouchi's observations of Japanese management practices of the time. Basically, Theory Z promotes employee participation in decision-making, thereby increasing their motivation and productivity. This management style emphasizes long range planning, consensus decision making, and neutral worker-employee loyalty. Ouchi concludes that Japanese managers got more out of their employees than U.S. managers because the whole structure of Japanese society encourages mutual trust and cooperation. This management philosophy is based on the following assu We Must Think Invest For Every Think We Do management style is based on the view of
human nature as:People do every think tend to get money first, what will we earn from that work. Talking to start a new business, we should know the difference between worker and entrepreneur. As a worker, works today mean getting salary next month, but as an entrepreneur must invest and then earn money after our business get reap. The business grows little by little, some time we face failure. We think clearly now, be an entrepreneur is not easy. Beginning today, we must change our mindset from a worker to an entrepreneur. What is the meaning of invest as an entrepreneur? The meaning is all of spending or doing in our live mean investing. To begin business like affiliate program, for example, we must learn every think that link to that business. The process of learning, spend money and times to learn are investing. The purpose of learning process is for improving our business. We some time pessimist to learn some think new that relate to our business. For an entrepreneur, learning is important role. We must learn and think how to gain success in our business. Therefore, there are strategies to be not desperate before gaining success on our business.1. We must have obsession in our business.Every one have high obsession in live, so that we should use opportunity that relate to the goal. We should avoid do on business that are far from the goal.2 Spend time and money to gain goal.Our mindset usually thinks that we spend time and money is useless, as if every think that we gain will throw away as rubbish. However, we must think as an entrepreneur, all of we do are important to our future. It will effect to our business future.3. Improve networking and communicat 1. People have a natural aversion to work. 2. People need to be coerced, controlled, and threatened with punishment to get them to put forth adequate effort toward the achievement of company goals. 3. The average person prefers to be directed, wishes to avoid responsibility, has little ambition, and wants security most. Theorists now ask how much of this behavior described is inherent human nature and how much is behavior learned from bosses who manage with those assumptions. Perhaps the assumptions become self-validating: workers who are always treated by an authoritarian management as though they were lazy, tend to behave that way. THEORY Y ("Participatory Management") - Most observers agree that the Theory Y management philosophy was derived from a series of experiments in the 1930's at the Western Electronic Hawthorne Works in Chicago. Employees had been divided into two groups: a "test" group that worked under changing lighting conditions and a "control" group that worked under constant lighting. When the test group's light conditions improved, their productivity increased, as expected. But what mystified researchers was a similar jump in productivity when illumination worsened. To compound the mystery, the control group's output rose when the test group's did. It was concluded that both groups felt management was giving them special attention and so responded with improved performance. This discovery of human relations management was called Theory Y. Theory Y's assumptions represent a much more positive assessment of human behavior and gave rise to the thousands of mentoring and management training programs in the 1960's and 70's, the purposes of which were to help managers change their assumptions of human nature from a Theory X to a Theory Y outlook. The basic premises of Theory Y include: 1. The expenditure of physical and mental effort in work is as natural as play or rest. 2. External control and threat of punishment are not the only means for bringing about effort toward corporate goals. People will exercise self-direction and self-control to achieve goals they find important. 3. Commitment to objectives is in proportion to the rewards associated with their achievement. 4. The average human being learns under proper conditions not only to accept but to seek responsibility. 5. The capacity to exercise a relatively high degree of imagination, ingenuity, and creativity in solving work problems is widely, not narrowly, present in the population. 6. Under the conditions of modern industrial life, the brain power of the average human is only partially utilized. THEORY Z ("Group Involvement") - Theory Z was introduced in 1981 by UCLA Professor Dr. William Ouchi in his book of the same name. It is based on Ouchi's observations of Japanese management practices of the time. Basically, Theory Z promotes employee participation in decision-making, thereby increasing their motivation and productivity. This management style emphasizes long range planning, consensus decision making, and neutral worker-employee loyalty. Ouchi concludes that Japanese managers got more out of their employees than U.S. managers because the whole structure of Japanese society encourages mutual trust and cooperation. This management philosophy is based on the following assu Become A Biostatistician onditions improved, their productivity increased, as
expected. But what mystified researchers was a similar jump in
productivity when illumination worsened. To compound the
mystery, the control group's output rose when the test group's
did. It was concluded that both groups felt management was giving
them special attention and so responded with improved
performance. This discovery of human relations management was
called Theory Y.When you marry science and numbers, amazing things can happen. This explains the appeal of biostatistics, a field which appears to be gaining in popularity. Because of the aging of the population, the practice of using statistics to study disease has taken on added significance.A biostatistician develops studies which assist doctors in treating patients and help scientists to come up with new medications. Therefore, the work of a biostatistician can be critical in the fight against disease. As a result, working in this field can be intellectually stimulating, emotionally gratifying, and even financially rewarding, since salaries in the field can be in the $100,000 range.As a biostatistician, you’ll be studying rates of disease and how well medicines perform. You can also explore how diet and exercise can prevent serious diseases such as cancer. In this way, you’ll be assisting people in living better, healthier lives.Of course, given the fact that biostatistics is a specialized field, you’ll need extensive coursework in statistics and mathematics. You’ll also have to possess the writing skills needed to compose surveys and communicate the results. It is also important for you to have extensive knowledge of biology and how the body works. As a result, you’ll need to obtain a graduate degree after finishing your coursework for your bachelor’s degree.In addition to undergoing extensive training, you’ll also need to possess certain skills in order to work effectively as a biostatistician. These include an eye for detail, the ability to analyze complicated data, and a great deal of self-discipline.As a biostatistician, you can work for agencies such as Theory Y's assumptions represent a much more positive assessment of human behavior and gave rise to the thousands of mentoring and management training programs in the 1960's and 70's, the purposes of which were to help managers change their assumptions of human nature from a Theory X to a Theory Y outlook. The basic premises of Theory Y include: 1. The expenditure of physical and mental effort in work is as natural as play or rest. 2. External control and threat of punishment are not the only means for bringing about effort toward corporate goals. People will exercise self-direction and self-control to achieve goals they find important. 3. Commitment to objectives is in proportion to the rewards associated with their achievement. 4. The average human being learns under proper conditions not only to accept but to seek responsibility. 5. The capacity to exercise a relatively high degree of imagination, ingenuity, and creativity in solving work problems is widely, not narrowly, present in the population. 6. Under the conditions of modern industrial life, the brain power of the average human is only partially utilized. THEORY Z ("Group Involvement") - Theory Z was introduced in 1981 by UCLA Professor Dr. William Ouchi in his book of the same name. It is based on Ouchi's observations of Japanese management practices of the time. Basically, Theory Z promotes employee participation in decision-making, thereby increasing their motivation and productivity. This management style emphasizes long range planning, consensus decision making, and neutral worker-employee loyalty. Ouchi concludes that Japanese managers got more out of their employees than U.S. managers because the whole structure of Japanese society encourages mutual trust and cooperation. This management philosophy is based on the following assu How to Walk the Floor and Talk to Customers the rewards associated with their achievement.This may seem a strange topic to introduce. Yet, it is the most under-used skill by many retail managers, but one of the most important roles in their supervision.1. You Are the Maitre of Your BusinessYour role is take that of a maitre d’hotel. You should meet your guests (customers), welcome them and ensure they leave with a positive feeling about your business. You should set aside at least one hour a day to walk the store and talk to customers.2. Overcoming EmbarrassmentMany owners will not walk the floor and talk to customers because they get embarrassed starting a conversation. If this applies to you, then take out a sample of products and ask customers to try them. This always starts a conversation and then you can ask them what they think about your store.3. Clean the TablesAn alternative approach is to clean the tables in a restaurant or work on bag filling at the checkout. These are ideal locations to start a conversation and really find out what customers are thinking about your store.4. Walking The Floor Should Be Done OpenlyWhen walking the floor introduce yourself to the customer as the owner. Get them to provide you with ideas on how they believe you could improve the service to your customers.5. Vary The Time Of Day You Walk The StoreIt used to be traditional for owners to walk the store at opening time. This is still a strong tradition in Japan where it still is a very formal arrangement. You will gain more from varying the time of day that you actually walk around. This will enable you to meet different customers and see your team and store at different activity points.6. How Much Time Sho 4. The average human being learns under proper conditions not only to accept but to seek responsibility. 5. The capacity to exercise a relatively high degree of imagination, ingenuity, and creativity in solving work problems is widely, not narrowly, present in the population. 6. Under the conditions of modern industrial life, the brain power of the average human is only partially utilized. THEORY Z ("Group Involvement") - Theory Z was introduced in 1981 by UCLA Professor Dr. William Ouchi in his book of the same name. It is based on Ouchi's observations of Japanese management practices of the time. Basically, Theory Z promotes employee participation in decision-making, thereby increasing their motivation and productivity. This management style emphasizes long range planning, consensus decision making, and neutral worker-employee loyalty. Ouchi concludes that Japanese managers got more out of their employees than U.S. managers because the whole structure of Japanese society encourages mutual trust and cooperation. This management philosophy is based on the following assumptions: 1. Long term, even life time, employment is expected by both managers and employees. 2. Employees need freedom and opportunity to "grow." 3. Decisions should be group decisions involving workers and managers. 4. Subordinates are whole people at work (in contrast to being thought of as titles or units of production). 5. Management has a broad concern for subordinate welfare. 6. Open communication, both vertically and horizontally, is the norm. 7. There is complete trust among groups and individuals because they all have the same goals - the good of the organization. 8. Cooperation, not competition, is the basis for relationships within the company. We have been conducting business in Japan since 1976 and have personally seen Theory Z in action. For example, when we sold our "PRIDE" Methodologies in Japan, we would have to make several sales presentations to a single company in order for all of the affected parties to reach a consensus as to whether this was the correct course of action for the company to pursue. After several months of deliberations, we would finally get a contract. Contrast this to American companies where we would make a single sales presentation to top management and close on the sale within a few days or weeks. However, to the credit of the Japanese, because everyone approved of the purchase, they all made an effort to successfully install and use it; if they failed, they would "lose face." Western managers, on the other hand, would shove the product down people's throats (a la Theory X), thereby the methodologies were viewed as the will of a single person and not the company overall. Consequently, when the manager left the company, "PRIDE" followed shortly behind. WHICH IS BETTER? Most managers favor Theory X, others Theory Y. A few are likely to become Theory Z managers. Most, however, use some combination of the three. There is no "right" style of management because the appropriate style depends on the kind of people you employ and the kind of business you run. But what is the current trend? During the second half of the 20th century there was a definite movement from Theory X to Theory Y. But now it appears the pendulum is swinging back to Theory X. As mentioned in my "Bean counter" article, mentoring and employee training programs (a cornerstone of Theory Y) is being phased out as a means of cutting costs. Further, under the "Parenting Management" scenario, younger employees need considerably more supervision and direction, which lends itself to a Theory X philosophy. Even Theory Z in Japan is showing signs of erosion. Although the Japanese economy ran well in the 1980's, it has slowed considerably over the last fifteen years, causing the Japanese to rethink how they compete and conduct business in a fast-paced world economy. Japanese managers realize they no longer have the luxury of waiting months to make a group decision and although they still wish to be loyal to the workforce, they realize certain sacrifices are inevitable. Further, thanks to Hollywood and the Internet, younger Japanese workers no longer share the same values as their predecessors. Frankly, they have picked up a lot of bad work habits from their Western counterparts. Concepts such as lifetime employment, corporate loyalty, and hard work is slowly evaporating from the Japanese business culture. BACK TO PERCEPTIONS How we elect to manage others or how we elect to be managed is based on our perceptions. For example, if we believe a person to be lazy, we will apply a Theory X style of management. But if we believe people are responsible, take initiative, and are successful, then Theories Y and Z are used. As I mentioned in "Parenting Management," a generation gap has emerged between management and the latest generation of workers. Management perceives today's young workers as immature, disorganized, undisciplined, and shirk responsibility. Whether this is true or not is immaterial. It is perceptions that count. Because of this, it should come as no small wonder that Theory X management practices are on the rise again. For those younger workers who are as frustrated with management as management is with you, the only advice I can offer is that you make a concerted effort to improve your interpersonal relations/communications skills. If you have garnered anything from this article, it is that appearances are extremely important. Your physical appearance, forms of speech and conduct all play a significant role in how you are perceived by management. Are you someone who is b
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