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Suggest You - Turn Meetings into Pep Rallies of Productivity
How An Answering Service Is Affected By The Internet And Technology
The advent of the Internet instead of becoming the death of answering services as many in the industry feared, as had the opposite impact. The Internet has allowed and enabled many more persons to work from home or to become telecommuters operating between home and the office. This in effect has resulted in many more businesses or individuals needing to employ answering services to handle telephone calls.Some answering services have been able to use the Internet to reach clients they couldn’t have before. Some have used the technology to advertise via the net, which is cheaper and re
was a waste of time? Does anyone think the meetingsThe advent of the Internet instead of becoming the death of answering services as many in the industry feared, as had the opposite impact. The Internet has allowed and enabled many more persons to work from home or to become telecommuters operating between home and the office. This in effect has resulted in many more businesses or individuals needing to employ answering services to handle telephone calls.Some answering services have been able to use the Internet to reach clients they couldn’t have before. Some have used the technology to advertise via the net, which is cheaper and re
Ganging Print Runs
When you have multiple pieces that are all on the same paper and same ink colors you can sometimes gang or put multiple pieces up on the same press sheet. This saves on makeready, setups, plates and washups and can save $$$ if you are comfortable with some of the limitations that you might have.As an example let's say we are printing 8-8.5x11 brochures printed process on both sides. Our quantity that we want of each brochure is 5000. If a printer has a 40"(full size) press he can put all 8 of these brochures up on the same run. There is some potential real savings in doing this but t
Everyone has to attend or lead meetings at some time, but not all meetings are created equal. How many people dread going to any meeting verses a particular meeting? How many people feel the attended meeting was a waste of time? Does anyone think the meetings When you have multiple pieces that are all on the same paper and same ink colors you can sometimes gang or put multiple pieces up on the same press sheet. This saves on makeready, setups, plates and washups and can save $$$ if you are comfortable with some of the limitations that you might have.As an example let's say we are printing 8-8.5x11 brochures printed process on both sides. Our quantity that we want of each brochure is 5000. If a printer has a 40"(full size) press he can put all 8 of these brochures up on the same run. There is some potential real savings in doing this but t
Event Sponsorship - Should We or Shouldn't We?
Here is a funny story. An event coming up next weekend that will benefit a local charity. This event, like other special events, is a revenue stream for nonprofit organizations and requires corporate sponsorships. A big car dealer was contacted and asked for his consideration. After a call or two and a package sent, his reply was, "I just can't get excited about your cause." Can you imagine? His reason for not sponsoring was about his lack of enthusiasm for the cause. Yet, if he had a giving plan in place that aligned with the company values and market, he would know that this event aligns
, but not all meetings are created equal. How many people dread going to any meeting verses a particular meeting? How many people feel the attended meeting was a waste of time? Does anyone think the meetingsHere is a funny story. An event coming up next weekend that will benefit a local charity. This event, like other special events, is a revenue stream for nonprofit organizations and requires corporate sponsorships. A big car dealer was contacted and asked for his consideration. After a call or two and a package sent, his reply was, "I just can't get excited about your cause." Can you imagine? His reason for not sponsoring was about his lack of enthusiasm for the cause. Yet, if he had a giving plan in place that aligned with the company values and market, he would know that this event aligns
What Do Copywriters Do At Focus Groups? Part 1
This question comes up a lot. "What do copywriters do at focus groups?" And the answer is actually pretty involved.But first, an advertising focus group primer.Focus groups are gatherings of 'very ordinary people' who are paid a small amount of money (usually $50 or so) for a few hours of their time to come to some very ordinary industrial park location in the middle of pretty much nowhere to share their feelings about advertising ideas BEFORE THEY ARE PRODUCED.This is to make sure no HUGE mistakes are made. This is to make sure people keep their jobs...by and la
eople dread going to any meeting verses a particular meeting? How many people feel the attended meeting was a waste of time? Does anyone think the meetingsThis question comes up a lot. "What do copywriters do at focus groups?" And the answer is actually pretty involved.But first, an advertising focus group primer.Focus groups are gatherings of 'very ordinary people' who are paid a small amount of money (usually $50 or so) for a few hours of their time to come to some very ordinary industrial park location in the middle of pretty much nowhere to share their feelings about advertising ideas BEFORE THEY ARE PRODUCED.This is to make sure no HUGE mistakes are made. This is to make sure people keep their jobs...by and la
Can A Minus Become A Plus?
Even on a great day at work there are so many things that can go badly. Any little glitch can become a negative, stress-inducing experience: the staff member who arrives late leaving the company short-handed, you placed an order for needed inventory in plenty of time but your vendor shipped to it to the wrong address which caused you to be out of stock, the customer who was told her order would be ready on Thursday but now needs it Wednesday, the invoice for “The Acme Company” that should have been filed under “A” for “Acme” instead of “T” for “The”, and on and on. Each of these small gli
meeting? How many people feel the attended meeting was a waste of time? Does anyone think the meetingsEven on a great day at work there are so many things that can go badly. Any little glitch can become a negative, stress-inducing experience: the staff member who arrives late leaving the company short-handed, you placed an order for needed inventory in plenty of time but your vendor shipped to it to the wrong address which caused you to be out of stock, the customer who was told her order would be ready on Thursday but now needs it Wednesday, the invoice for “The Acme Company” that should have been filed under “A” for “Acme” instead of “T” for “The”, and on and on. Each of these small gli
The Digital Signage Industry and International Growth
Over the past several months we’ve been speaking about the growth in the digital signage industry on the NAMC Newswire and how this growth will continue to move forward in 2007 and beyond, not only in the United States but also globally. We’ve spoken about the companies that are actually offering digital signage solutions to advertisers and if you just take a stroll in Times Square in New York City you can see digital signage at its best.But there are companies that play a vital role in the digital signage business that allow content to be delivered and changed at will, they allow fo
was a waste of time? Does anyone think the meetings are really producing the desired results? How can meetings be made more effective and productive?Over the past several months we’ve been speaking about the growth in the digital signage industry on the NAMC Newswire and how this growth will continue to move forward in 2007 and beyond, not only in the United States but also globally. We’ve spoken about the companies that are actually offering digital signage solutions to advertisers and if you just take a stroll in Times Square in New York City you can see digital signage at its best.But there are companies that play a vital role in the digital signage business that allow content to be delivered and changed at will, they allow fo
Since everyone has to go to meetings, should those meetings be something people value and look forward to
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