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  • Suggest You - Adopting a Business Process Approach to Management - 6 Critical Steps

    Aquascape Designs: Applying Training and Networking to Employees and Customers Alike
    “In this industry, if you stop learning, you stop earning,” says 2005 Best Bosses Award winner Greg Wittstock, a.k.a. The Pond Guy. The energetic CEO and president of Aquascape Designs, an organization that’s billed as “the world’s number one water garden and pond resource,” isn’t kidding. His customers are a network of certified contractors in the United States, Jamaica and Canada that install ponds and water gardens. As the technology in the water gardening industry evolves, contractors need to stay ahead of the learning curve. That’s where Aquascape Designs comes in.The organization offers a plethora of training opportunities for contractors, from Aquascape University and Pond College to the company’s big annual event, Pondemonium, which takes place in July this yea
    i> Regulatory authority: Safety, quality, efficacy

    2.Determine the Value Chains that Deliver these Benefits
    The information obtained from the above step should be formed into benefit clusters. Next, trace those benefits back from your products and services through to the inputs. The identifie

    3 Interview Blunders
    I’m not a human resources expert, but I have been on several hiring committees and have been involved directly in the hiring decisions at several organizations.What I’ve learned is that usually the decision boils down to a few top contenders with qualifications of fairly equal caliber. When more than one applicant is suitably qualified for a position, how is the decision made?Many times, the candidates help us make the decision by unknowingly disqualifying themselves!Here are the three most common ways otherwise qualified candidates have eliminated themselves:1. Making inappropriate comments during the interview. This includes disparaging comments about a previous employer, using swear or borderline swear words, or saying anything unkind about fo
    1. Determine Who Are Your Customers and Stakeholders, and What Benefits Your Organisation Offers Them
    In our previous article we emphasised the customer/stakeholder focus of the business process approach to management. The first step is therefore clearly determining who those customers and stakeholders are. Who buys or uses your product or service offering? Who makes the buying decision? What exactly are they buying in terms of benefits? Who else is affected by your activities and what are their expectations?

    A small pharmaceutical manufacturer of multivitamins, antibiotics, syrups and OTC medicines for children, located in a large African city, was trying to answer these questions for their own organisation. They came up with the following.

    Customer/Stakeholder and Benefits Sought

  • Wholesalers: Availability, reliable delivery, favourable payment terms, margins, marketing support
  • Retailers: Availability, quality, clear product information, price
  • Suppliers: Guaranteed business, prompt payment
  • Hospitals and HMOs: Quality, price
  • Doctors: Quality, efficacy, product information
  • Consumers: Price, efficacy, pleasant taste
  • Shareholders/bankers: ROI, growth
  • Regulatory authority: Safety, quality, efficacy

    2.Determine the Value Chains that Deliver these Benefits
    The information obtained from the above step should be formed into benefit clusters. Next, trace those benefits back from your products and services through to the inputs. The identifie

    Making The Most Of Newsletters
    Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format, they’re often infused with more credibility than traditional brochures. If your newsletter is little more than blatant self-promotion, however, it’s likely to hit the wastebasket before it hits your target’s desk. By following a few basic tips, you can cultivate interest in your newsletter and make it an effective marketing tool. Keep it interesting. Whether you’re informing prospects or current customers, provide useful content and avoid the temptation of use a hard-sell approach. For example, include a how-to article about some aspect of home buying or selling. While these topics relate to your field and reinforce your message, they also offer valu
    lders are. Who buys or uses your product or service offering? Who makes the buying decision? What exactly are they buying in terms of benefits? Who else is affected by your activities and what are their expectations?

    A small pharmaceutical manufacturer of multivitamins, antibiotics, syrups and OTC medicines for children, located in a large African city, was trying to answer these questions for their own organisation. They came up with the following.

    Customer/Stakeholder and Benefits Sought

  • Wholesalers: Availability, reliable delivery, favourable payment terms, margins, marketing support
  • Retailers: Availability, quality, clear product information, price
  • Suppliers: Guaranteed business, prompt payment
  • Hospitals and HMOs: Quality, price
  • Doctors: Quality, efficacy, product information
  • Consumers: Price, efficacy, pleasant taste
  • Shareholders/bankers: ROI, growth
  • Regulatory authority: Safety, quality, efficacy

    2.Determine the Value Chains that Deliver these Benefits
    The information obtained from the above step should be formed into benefit clusters. Next, trace those benefits back from your products and services through to the inputs. The identifie

    Setting the Right Price
    One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your customers information about you.Pricing is a part of your image, too. Many entrepreneurs make the mistake of underpricing. They believe that the only way to attract customers is to have the lowest possible price. But this attitude can damage your business.First of all, when you underprice you won't be adequately compensated for your time. You must be able to make enough money to pay your bills and grow your business, or you won't be in business very long.Ironically, underpricing can actually result in getting fewer cu
    ines for children, located in a large African city, was trying to answer these questions for their own organisation. They came up with the following.

    Customer/Stakeholder and Benefits Sought

  • Wholesalers: Availability, reliable delivery, favourable payment terms, margins, marketing support
  • Retailers: Availability, quality, clear product information, price
  • Suppliers: Guaranteed business, prompt payment
  • Hospitals and HMOs: Quality, price
  • Doctors: Quality, efficacy, product information
  • Consumers: Price, efficacy, pleasant taste
  • Shareholders/bankers: ROI, growth
  • Regulatory authority: Safety, quality, efficacy

    2.Determine the Value Chains that Deliver these Benefits
    The information obtained from the above step should be formed into benefit clusters. Next, trace those benefits back from your products and services through to the inputs. The identifie

    Forecasting In The Logistical Process
    When many engineers think of logistics, they think of the technical aspect of manufacturing. They think about milling, they think about the lathe, they think about making parts as quickly and as cheaply as possible. They think about using Solid-Works and Pro-Engineer to engineer quality parts. In addition, they think of minimizing machine set-ups and other technical nuances of manufacturing, but these are not the only parts of logistics that are important. Possibly the most important part of a successful logistical system is forecasting, predicting how many products are sold in a given period of time is crucial to reducing inventory and having enough merchandise to meet customer demand. Forecasting is not easy and even small mistakes can cause disasters, which can mean b
    li> Retailers: Availability, quality, clear product information, price
  • Suppliers: Guaranteed business, prompt payment
  • Hospitals and HMOs: Quality, price
  • Doctors: Quality, efficacy, product information
  • Consumers: Price, efficacy, pleasant taste
  • Shareholders/bankers: ROI, growth
  • Regulatory authority: Safety, quality, efficacy

    2.Determine the Value Chains that Deliver these Benefits
    The information obtained from the above step should be formed into benefit clusters. Next, trace those benefits back from your products and services through to the inputs. The identifie

    The African Renaissance Needs Entrepreneurial Fuel
    In Africa, the paradigm of a united Africa is spreading like a veld fire. People are being made aware of uniting forces that they believe can benefit us all here in Africa.The principle of synergy teaches us that 1 and 1 doesn’t necessarily make 2. I heard a story told to me by a farmer that one of his workhorses could haul a wagon with a load of three and a half thousand pounds (one and a half thousand kg), but when he uses two horses the weight doesn’t double - it triples. With two horses he couldn’t only haul double what one horse could do, he could haul triple - a wagon with a load of ten thousand pounds (four and a half thousand kg). This is synergy; one labouring with another brings about a result higher than the sum of the two working separately.Many circ
    i> Regulatory authority: Safety, quality, efficacy

    2.Determine the Value Chains that Deliver these Benefits
    The information obtained from the above step should be formed into benefit clusters. Next, trace those benefits back from your products and services through to the inputs. The identified paths form your value chains or end to end core business processes. Our pharmaceutical company took this step and concluded they had one major value chain consisting of two major processes - the new pharmaceuticals development process and the sales and production process.

    All the benefits to the customers and other stakeholders are derivable from their product range, their distribution and market support and their information dissemination.

    3. Decompose into Processes and Determine the Process Boundaries
    The previous step yields an end-to-end view of the organisational value chains. We now need to determine the core processes and sub-processes that make up these value chains, and the support processes that enable them. The determination of process boundaries should combine top-down and down-up approaches applied iteratively.

    Listing out the major processes in the value chain as we did in the previous step, is top-down. We might then take each major process identified and using the following procedure suggested by Patrick and McDermott, break them down into sub processes.

  • Brainstorm the milestones or necessary results of the process
  • Link the milestones together, such that the out

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