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    Teach Your Site to Sell
    Internet Sales is No Different It is just a different sales venue. Not many years ago the word internet was a small blip on the radar. Now it is one of the dominant forces in our lives. Think of where you go for information. Right where you are now, at your computer. Even Grandma knows how to send email. The children of today will never imagine a world without the internet. There are thousands of people who have built a successful sales business on the internet. The appeal is overwhelming. Look at the number of sites that are about building a website. The fact is most of them do it the wrong way. It isn't about fancy designs or eye catching photos. Its about words. The types of words that make people do something. But you have to know what it is you want them to do. I know, you want them to buy something. And that's OK. But you have to pre-sell them first. Unless they already have a relationship with your business they want to know more before they buy. Just like you do when you consider making a purchase.And that is why most websites fail. They fail to draw traffic, they fail to provide good information and they fail to make sales. Why? Because they try to sell first. Don't sell...PRE-SELL your visitors. You must develop a relationship. You must provide information that makes them want to come back to your site. Very few visitors purchase on their first visit, it’s the nature of the internet.Selling on the internet is no different than sales anywhere... • You must have a quality product to sell Your website may look flashy. It may be the best one on the web. You want to make sales. If you have nothing to sell all you have is a pretty screen saver. • You must present the product with enthu
    y and sweet tastes (naturally sweet like fruits, not refined sugar) as they balance vata. Avoid drying foods like crackers. Drink 6-8 glasses of warm (not cold for vata types!) water throughout the day and eat plenty of sweet, juicy fruits. Going to bed early (before 10 PM) is very soothing to vata and will have a tremendously positive influence on your skin. Avoid cleansing products that dry the skin (like alcohol-based cleansers) and perform Ayurvedic oil massage to your whole body (abhyanga) in the morning before you shower.

    Pitta Skin.

    * Description: Pitta dosha is composed of the elements of fire and water. If you have a pitta skin type your skin is fair, soft, warm and of medium thickness. When balanced, your skin has a beautiful, slightly rosy or golden glow, as if illuminated from within. Your hair typically is fine and straight, and is usually red, sandy or blonde in color. Your complexion tends toward the pink or reddish, and there is often a copious amount of freckles or moles.

    * Potential problems: Among the many beauty challenges of pitta skin types is your tendency to develop rashes, rosacea, acne, liver spots or pigment disorders. Because of the large proportion of the fire element in your constitution, your skin does not tolerate heat or sun very well. Of all the thre

    Search Engine Keywords Selection
    Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven't followed certain specific steps, you are probably WRONG. It's hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers' understanding is significantl
    “Every person is born perfect. Inferiority is a mistake of the mind, a cloud covering the light. Dissolve the clouds by observing a balanced life with healthy habits. Nourish your mind and body. Connect with your own inner self. Celebrate your own magnificence and your beauty will always shine through.” -Dr. Rama Kant Mishra, renowned Ayurvedic physician and dermatologist

    The Three Pillars of Beauty

    Maharishi Ayurveda (MAV), the modern, consciousness-based revival of the ancient Ayurvedic medicine tradition, considers true beauty to be supported by three pillars; Outer Beauty, Inner Beauty and Lasting Beauty. Only by enhancing all three can we attain the balanced state of radiant health that makes each of us the most fulfilled and beautiful person we can be.

    Outer Beauty: Roopam

    The outer signs of beauty - your skin, hair and nails - are more than just superficial measures of beauty. They are direct reflections of your overall health. These outer tissues are created by the inner physiological processes involved in digestion, metabolism and proper tissue development. Outer beauty depends more on the strength of your digestion and metabolism, the quality of your diet, and the purity of your blood, than on external cleansers and conditioners you may apply.

    General Recommendations for Outer Beauty

    As we will discuss, the key to skin care is matching your diet and skin care routine to the specific skin type you have. Meanwhile, there are some valuable recommendations for lustrous skin, hair and nails that will be helpful to everyone, regardless of skin type.

    1. Diet: Without adequate nourishment, your collagen layer thins and a kind of wasting takes place. Over time, your skin can shrivel up like a plant without water from lack of nourishment. To keep your skin plump and glowing:

    A. Eat fresh, whole organic foods that are freshly prepared.

    Avoid packaged, canned, frozen, processed foods and leftovers. These foods have little nutritional value and also they are often poorly digested which creates impurities that localize in the skin. The resulting buildup of toxins causes irritation and blocks circulation depriving the skin of further nourishment and natural cleansing processes.

    B. Favor skin nourishing foods.

    1. Leafy green vegetables contain vitamins, minerals (especially iron and calcium) and are high in antioxidant properties. They nourish the skin and protect it from premature aging.

    2. Sweet juicy fruits like grapes, melons, pears, plums and stewed apples at breakfast are excellent for the skin in almost everyone.

    3. Eat a wide variety of grains over different meals and try mixed grain servings at breakfast and lunch. Add amaranth, quinoa, cous cous, millet and barley to the wheat and rice you already eat.

    4. Favor light, easy to digest proteins like legume soups (especially yellow split mung dhal), whole milk, paneer (cheese made from boiling milk, adding lemon and straining solids) and lassi (diluted yogurt and spice drinks).

    5. Oils like ghee (clarified butter) and organic, extra virgin olive oil should be included in the diet as they lubricate, nourish and create lustre in the skin.

    6. Use spices like turmeric, cumin, coriander, and black pepper to improve digestion, nourish the skin and cleanse it of impurities.

    7. Avoid microwaving and boiling your vegetables. They lose as much as 85% of their antioxidant content when cooked in this way. Steaming and saut?ing are best.

    Caring for outer beauty through knowledge of skin type

    Besides these general recommendations the key to Outer Beauty is to understand the difference in skin types so you can gain the maximum benefit from your individualized skin care regimen. MAV identifies three different skin types based on which of the three main metabolic principles (doshas)- present in everyone, but to different degrees- is most dominant in your body.

    Vata Skin

    * Description: Vata is composed of the elements of air and space. If you have a vata skin type, your skin will be dry, thin, fine pored, delicate and cool to the touch. When balanced, it glows with a delicate lightness and refinement that is elegant and attractive. When vata skin is imbalanced, it will be prone to excessive dryness and may even be rough and flaky.

    * Potential problems: The greatest beauty challenge for vata skin is its predisposition to symptoms of early aging. Your skin may tend to develop wrinkles earlier than most due to its tendency to dryness and thinness. If your digestion is not in balance, your skin can begin to look dull and grayish, even in your 20’s and 30’s. In addition, your skin may have a tendency for disorders such as dry eczema and skin fungus. Mental stress, such as worry, fear and lack of sleep, has a powerful debilitating effect on vata skin leaving it looking tired and lifeless.

    * Recommendations for care

    With a little knowledge, you can preserve and protect the delicate beauty of your vata type skin. Since your skin does not contain much moisture, preventing it from drying is the major consideration. Eat a warm, unctuous diet (ghee and olive oil are best) and favor sour, salty and sweet tastes (naturally sweet like fruits, not refined sugar) as they balance vata. Avoid drying foods like crackers. Drink 6-8 glasses of warm (not cold for vata types!) water throughout the day and eat plenty of sweet, juicy fruits. Going to bed early (before 10 PM) is very soothing to vata and will have a tremendously positive influence on your skin. Avoid cleansing products that dry the skin (like alcohol-based cleansers) and perform Ayurvedic oil massage to your whole body (abhyanga) in the morning before you shower.

    Pitta Skin.

    * Description: Pitta dosha is composed of the elements of fire and water. If you have a pitta skin type your skin is fair, soft, warm and of medium thickness. When balanced, your skin has a beautiful, slightly rosy or golden glow, as if illuminated from within. Your hair typically is fine and straight, and is usually red, sandy or blonde in color. Your complexion tends toward the pink or reddish, and there is often a copious amount of freckles or moles.

    * Potential problems: Among the many beauty challenges of pitta skin types is your tendency to develop rashes, rosacea, acne, liver spots or pigment disorders. Because of the large proportion of the fire element in your constitution, your skin does not tolerate heat or sun very well. Of all the thre

    How to Lead Strategic Change
    Many good operational managers are paralyzed by the apparent complexity of strategic change. This paralysis, coupled with the everyday pressures of keeping the business running, means that organizations have skipped this crucial activity in favor of thrusting leadership and rigorous management. However, the problem with this approach is that organizations are pursuing incremental efficiency gains in preference to the more radical and profitable step change offered by effective strategic implementation.So, how do the best operational managers make the transition between the two roles of manager and leader? The answer is that they adopt new ways of thinking in advance of new ways of working. In this article we will explore four key skills that, if mastered, can help you make those first tentative steps towards the Boardroom.The effective strategic executive displays four foundational skills:Dual FocusInvolving CommunicationCollaborationProfessional EffectivenessDual FocusThe most common complaint you will hear from Board members as they review the next generation of talent in their organization is “they just don’t think strategically”. So, how do you develop the ability to raise your head up and consider the strategic landscape?One quick routine to boost your strategic capability is to force yourself to answer “5W” questions whenever you are faced with a new issue, initiative or proposal. Who, When, Where, Why and What? It is also critical to think beyond your particular area of responsibility during your initial consideration of the questions and force yourself to think more broadly. So, let’s say you are the UK Marketing Manager for New Products and you have been asked to review a prop
    ndations for Outer Beauty

    As we will discuss, the key to skin care is matching your diet and skin care routine to the specific skin type you have. Meanwhile, there are some valuable recommendations for lustrous skin, hair and nails that will be helpful to everyone, regardless of skin type.

    1. Diet: Without adequate nourishment, your collagen layer thins and a kind of wasting takes place. Over time, your skin can shrivel up like a plant without water from lack of nourishment. To keep your skin plump and glowing:

    A. Eat fresh, whole organic foods that are freshly prepared.

    Avoid packaged, canned, frozen, processed foods and leftovers. These foods have little nutritional value and also they are often poorly digested which creates impurities that localize in the skin. The resulting buildup of toxins causes irritation and blocks circulation depriving the skin of further nourishment and natural cleansing processes.

    B. Favor skin nourishing foods.

    1. Leafy green vegetables contain vitamins, minerals (especially iron and calcium) and are high in antioxidant properties. They nourish the skin and protect it from premature aging.

    2. Sweet juicy fruits like grapes, melons, pears, plums and stewed apples at breakfast are excellent for the skin in almost everyone.

    3. Eat a wide variety of grains over different meals and try mixed grain servings at breakfast and lunch. Add amaranth, quinoa, cous cous, millet and barley to the wheat and rice you already eat.

    4. Favor light, easy to digest proteins like legume soups (especially yellow split mung dhal), whole milk, paneer (cheese made from boiling milk, adding lemon and straining solids) and lassi (diluted yogurt and spice drinks).

    5. Oils like ghee (clarified butter) and organic, extra virgin olive oil should be included in the diet as they lubricate, nourish and create lustre in the skin.

    6. Use spices like turmeric, cumin, coriander, and black pepper to improve digestion, nourish the skin and cleanse it of impurities.

    7. Avoid microwaving and boiling your vegetables. They lose as much as 85% of their antioxidant content when cooked in this way. Steaming and saut?ing are best.

    Caring for outer beauty through knowledge of skin type

    Besides these general recommendations the key to Outer Beauty is to understand the difference in skin types so you can gain the maximum benefit from your individualized skin care regimen. MAV identifies three different skin types based on which of the three main metabolic principles (doshas)- present in everyone, but to different degrees- is most dominant in your body.

    Vata Skin

    * Description: Vata is composed of the elements of air and space. If you have a vata skin type, your skin will be dry, thin, fine pored, delicate and cool to the touch. When balanced, it glows with a delicate lightness and refinement that is elegant and attractive. When vata skin is imbalanced, it will be prone to excessive dryness and may even be rough and flaky.

    * Potential problems: The greatest beauty challenge for vata skin is its predisposition to symptoms of early aging. Your skin may tend to develop wrinkles earlier than most due to its tendency to dryness and thinness. If your digestion is not in balance, your skin can begin to look dull and grayish, even in your 20’s and 30’s. In addition, your skin may have a tendency for disorders such as dry eczema and skin fungus. Mental stress, such as worry, fear and lack of sleep, has a powerful debilitating effect on vata skin leaving it looking tired and lifeless.

    * Recommendations for care

    With a little knowledge, you can preserve and protect the delicate beauty of your vata type skin. Since your skin does not contain much moisture, preventing it from drying is the major consideration. Eat a warm, unctuous diet (ghee and olive oil are best) and favor sour, salty and sweet tastes (naturally sweet like fruits, not refined sugar) as they balance vata. Avoid drying foods like crackers. Drink 6-8 glasses of warm (not cold for vata types!) water throughout the day and eat plenty of sweet, juicy fruits. Going to bed early (before 10 PM) is very soothing to vata and will have a tremendously positive influence on your skin. Avoid cleansing products that dry the skin (like alcohol-based cleansers) and perform Ayurvedic oil massage to your whole body (abhyanga) in the morning before you shower.

    Pitta Skin.

    * Description: Pitta dosha is composed of the elements of fire and water. If you have a pitta skin type your skin is fair, soft, warm and of medium thickness. When balanced, your skin has a beautiful, slightly rosy or golden glow, as if illuminated from within. Your hair typically is fine and straight, and is usually red, sandy or blonde in color. Your complexion tends toward the pink or reddish, and there is often a copious amount of freckles or moles.

    * Potential problems: Among the many beauty challenges of pitta skin types is your tendency to develop rashes, rosacea, acne, liver spots or pigment disorders. Because of the large proportion of the fire element in your constitution, your skin does not tolerate heat or sun very well. Of all the thre

    Traffic Avalanche -- Take Advantage Of Your Long Tail
    Yes, you have a long tail. You just don't know you do. If you're in a niche, then you have a long tail that you may not have been aware of. And the interesting part of the whole long tail issue is that that is where you will get the most for your efforts.You must have heard of keywords, haven't you? If you have done serious keyword research on a theme, you'll discover that there are keywords that have very huge search volumes, those could be called the head. The head refers to the main keyword for a niche.Now, for every main keyword, there are many (hundreds and perhaps, thousands) small keywords that trail the main keyword. Those key phrases that trail the main keyword are the tail. This is a rather empirical definition but it should put you on the same plate with me.They usually have more laser-focused traffic and usually have less competition than the main keywords. Inexperienced folks don't go for them because of their low search volumes.Apart from the fact that you'll have far less competition with these laser-targetted keywords, you'll experience better conversion.But imagine ranking between 1 and 10 for hundreds of such keywords? If each sends just 100 visitors monthly, it will amount to tens of thousands.The best part is that by their search term, you can tell more precisely what they want. And you know what happens when you give your site visitors what they're looking for.Finally, on the long run, they'll build up your ranking for your major keywords and even your niche's main keyword.
    ne.

  • Eat a wide variety of grains over different meals and try mixed grain servings at breakfast and lunch. Add amaranth, quinoa, cous cous, millet and barley to the wheat and rice you already eat.

  • Favor light, easy to digest proteins like legume soups (especially yellow split mung dhal), whole milk, paneer (cheese made from boiling milk, adding lemon and straining solids) and lassi (diluted yogurt and spice drinks).

  • Oils like ghee (clarified butter) and organic, extra virgin olive oil should be included in the diet as they lubricate, nourish and create lustre in the skin.

  • Use spices like turmeric, cumin, coriander, and black pepper to improve digestion, nourish the skin and cleanse it of impurities.

  • Avoid microwaving and boiling your vegetables. They lose as much as 85% of their antioxidant content when cooked in this way. Steaming and saut?ing are best.

    Caring for outer beauty through knowledge of skin type

    Besides these general recommendations the key to Outer Beauty is to understand the difference in skin types so you can gain the maximum benefit from your individualized skin care regimen. MAV identifies three different skin types based on which of the three main metabolic principles (doshas)- present in everyone, but to different degrees- is most dominant in your body.

    Vata Skin

    * Description: Vata is composed of the elements of air and space. If you have a vata skin type, your skin will be dry, thin, fine pored, delicate and cool to the touch. When balanced, it glows with a delicate lightness and refinement that is elegant and attractive. When vata skin is imbalanced, it will be prone to excessive dryness and may even be rough and flaky.

    * Potential problems: The greatest beauty challenge for vata skin is its predisposition to symptoms of early aging. Your skin may tend to develop wrinkles earlier than most due to its tendency to dryness and thinness. If your digestion is not in balance, your skin can begin to look dull and grayish, even in your 20’s and 30’s. In addition, your skin may have a tendency for disorders such as dry eczema and skin fungus. Mental stress, such as worry, fear and lack of sleep, has a powerful debilitating effect on vata skin leaving it looking tired and lifeless.

    * Recommendations for care

    With a little knowledge, you can preserve and protect the delicate beauty of your vata type skin. Since your skin does not contain much moisture, preventing it from drying is the major consideration. Eat a warm, unctuous diet (ghee and olive oil are best) and favor sour, salty and sweet tastes (naturally sweet like fruits, not refined sugar) as they balance vata. Avoid drying foods like crackers. Drink 6-8 glasses of warm (not cold for vata types!) water throughout the day and eat plenty of sweet, juicy fruits. Going to bed early (before 10 PM) is very soothing to vata and will have a tremendously positive influence on your skin. Avoid cleansing products that dry the skin (like alcohol-based cleansers) and perform Ayurvedic oil massage to your whole body (abhyanga) in the morning before you shower.

    Pitta Skin.

    * Description: Pitta dosha is composed of the elements of fire and water. If you have a pitta skin type your skin is fair, soft, warm and of medium thickness. When balanced, your skin has a beautiful, slightly rosy or golden glow, as if illuminated from within. Your hair typically is fine and straight, and is usually red, sandy or blonde in color. Your complexion tends toward the pink or reddish, and there is often a copious amount of freckles or moles.

    * Potential problems: Among the many beauty challenges of pitta skin types is your tendency to develop rashes, rosacea, acne, liver spots or pigment disorders. Because of the large proportion of the fire element in your constitution, your skin does not tolerate heat or sun very well. Of all the thre

    The Age of Outsourcing
    In today’s day and age companies can ill afford to take on full time equivalent employees to manage functions which can be easily outsourced. In fact most businesses today, particularly in marketing, can not afford to keep a large marketing staff, but they still need to complete those vital marketing functions. Companies are going to a much more of a virtualized model and the fundamental relationship between employees and employer has changed. Companies are often using a make or buy criteria to decide what they outsource to other companies, and what are core competencies that they need to retain inside their own walls with their own employees.The trend is towards strong rethinking of maintaining a large headcount in the face of stiffer competition, tightened margins and higher specialization of particular skills that are required in order to be effective in the sales and marketing mix. This is where a relationship with an outsourcing company becomes valuable. Today most companies can’t afford to keep positions like product marketing manager or product manager full time or they can’t afford to have a full time person doing search engine optimization on their staff, but they still need access to those functions. Outsourcing those functions to an outsourcing or inter-management company like ours is a perfect solution.Many companies now look for employing sales or marketing specialists on a fractional basis. And so the term “fractional management” is now becoming more common as part of the lexicon of companies as they think about how to make sure that they’ve got the right skill mix in their company without necessarily having to employ those resources full time. Another perfect example of outsourcing is when companies need to do a product launch, or they need to do product management duties but they can’t afford
    fferent degrees- is most dominant in your body.

    Vata Skin

    * Description: Vata is composed of the elements of air and space. If you have a vata skin type, your skin will be dry, thin, fine pored, delicate and cool to the touch. When balanced, it glows with a delicate lightness and refinement that is elegant and attractive. When vata skin is imbalanced, it will be prone to excessive dryness and may even be rough and flaky.

    * Potential problems: The greatest beauty challenge for vata skin is its predisposition to symptoms of early aging. Your skin may tend to develop wrinkles earlier than most due to its tendency to dryness and thinness. If your digestion is not in balance, your skin can begin to look dull and grayish, even in your 20’s and 30’s. In addition, your skin may have a tendency for disorders such as dry eczema and skin fungus. Mental stress, such as worry, fear and lack of sleep, has a powerful debilitating effect on vata skin leaving it looking tired and lifeless.

    * Recommendations for care

    With a little knowledge, you can preserve and protect the delicate beauty of your vata type skin. Since your skin does not contain much moisture, preventing it from drying is the major consideration. Eat a warm, unctuous diet (ghee and olive oil are best) and favor sour, salty and sweet tastes (naturally sweet like fruits, not refined sugar) as they balance vata. Avoid drying foods like crackers. Drink 6-8 glasses of warm (not cold for vata types!) water throughout the day and eat plenty of sweet, juicy fruits. Going to bed early (before 10 PM) is very soothing to vata and will have a tremendously positive influence on your skin. Avoid cleansing products that dry the skin (like alcohol-based cleansers) and perform Ayurvedic oil massage to your whole body (abhyanga) in the morning before you shower.

    Pitta Skin.

    * Description: Pitta dosha is composed of the elements of fire and water. If you have a pitta skin type your skin is fair, soft, warm and of medium thickness. When balanced, your skin has a beautiful, slightly rosy or golden glow, as if illuminated from within. Your hair typically is fine and straight, and is usually red, sandy or blonde in color. Your complexion tends toward the pink or reddish, and there is often a copious amount of freckles or moles.

    * Potential problems: Among the many beauty challenges of pitta skin types is your tendency to develop rashes, rosacea, acne, liver spots or pigment disorders. Because of the large proportion of the fire element in your constitution, your skin does not tolerate heat or sun very well. Of all the thre

    Fondant: Don't You Want Your Guests to Eat Your Wedding Cake?
    There are so many cake designs to chose from when shopping around for a cake for your wedding reception and some new brides may be lead astray. Some may want to go for the traditional look of buttercream icing and others favor the sophisticated style of fondant.Fondant is somewhat misleading because it has such a sleek look, but a less than desirable taste. Some cake makers warn cake buyers of the downfalls of fondant, but others love to make the higher priced cake. The one benefit that fondant offers is that it seals out all air from the cake with the rolled layer of dough-like icing.However, most reception-goers look forward to enjoying the tasty cake, where fondant disappoints many. Fondant is made up of such a high content of confectioner’s sugar that it takes on purely that flavor. On many occasions when fondant was used, the guest simply discarded the peelable layer. Also, fondant is heavy and requires a very sharp knife and a careful hand as to not smash the cake while cutting it. Fondant is more expensive than typical buttercream icing used in decorating cakes.With so many things to consider and so many beautiful possibilities, it is cheaper, tastier and easier to choose a traditionally iced cake rather than spending extra money on a cake sealing layer, which more than likely won’t be eaten by your guests.
    y and sweet tastes (naturally sweet like fruits, not refined sugar) as they balance vata. Avoid drying foods like crackers. Drink 6-8 glasses of warm (not cold for vata types!) water throughout the day and eat plenty of sweet, juicy fruits. Going to bed early (before 10 PM) is very soothing to vata and will have a tremendously positive influence on your skin. Avoid cleansing products that dry the skin (like alcohol-based cleansers) and perform Ayurvedic oil massage to your whole body (abhyanga) in the morning before you shower.

    Pitta Skin.

    * Description: Pitta dosha is composed of the elements of fire and water. If you have a pitta skin type your skin is fair, soft, warm and of medium thickness. When balanced, your skin has a beautiful, slightly rosy or golden glow, as if illuminated from within. Your hair typically is fine and straight, and is usually red, sandy or blonde in color. Your complexion tends toward the pink or reddish, and there is often a copious amount of freckles or moles.

    * Potential problems: Among the many beauty challenges of pitta skin types is your tendency to develop rashes, rosacea, acne, liver spots or pigment disorders. Because of the large proportion of the fire element in your constitution, your skin does not tolerate heat or sun very well. Of all the three skin types, pitta skin has the least tolerance for the sun, is photosensitive, and most likely to accumulate sun damage over the years. Pitta skin is aggravated by emotional stress, especially suppressed anger, frustration, or resentment.

    * Recommendations for care

    Avoid excessive sunlight, tanning treatments and highly heating therapies like facial or whole body steams. Avoid hot, spicy foods and favor astringent, bitter and sweet foods which balance pitta. (Again, naturally sweet, not chocolate and refined sugar!) Sweet juicy fruits (especially melons and pears), cooked greens and rose petal preserves are especially good. Drinking plenty of water helps wash impurities from sensitive pitta skin. Reduce external or internal contact with synthetic chemicals, to which your skin is especially prone to react, even in a delayed fashion after years of seemingly uneventful use. Avoid skin products that are abrasive, heating or contain artificial colors or preservatives. Most commercial make-up brands should be avoided in favor of strictly 100% natural ingredient cosmetics. And be sure to get your emotional stress under control through plenty of outdoor exercise, yoga and meditation.

    Kapha Skin.

    * Description: Kapha dosha is composed of the elements of earth and water. If you have a kapha skin type your skin is thick, oily, soft and cool to the touch. Your complexion is a glowing porcelain whitish color, like the moon, and hair characteristically thick, wavy, oily and dark. Kapha skin types, with their more generous collagen and connective tissue, are fortunate to develop wrinkles much later in life than vata or pitta types.

    *Potential problems If your skin becomes imbalanced, it can show up as enlarged pores, excessively oily skin, moist types of eczema, blackheads, acne or pimples, and water retention. Kapha skin is also more prone to fungal infections.

    * Recommendations for care

    Kapha skin is more prone to clogging and needs more cleansing than other skin types. Be careful to avoid greasy, clogging creams. Likewise, avoid heavy, hard to digest foods like fried foods, fatty meats, cheeses and rich desserts. Eat more light, easy to digest, astringent, bitter and pungent (well-spiced) foods as they balance kapha. Olive oil is the best cooking oil and a little ginger and lime juice can be taken before meals to increase your characteristically sluggish digestive fire. Take warm baths often and use gentle cleansers to open the skin pores. Avoid getting constipated and try to get some exercise every day to increase circulation and help purify the skin through the sweating process.

    Inner Beauty: Gunam.

    Happy, positive, loving, caring individuals have a special beauty that is far more than skin deep. Conversely we all experience the quick and deleterious effect on our skin from fatigue and stress.

    Inner beauty is authentic beauty, not the kind that shows on a made-up face, but the kind that shines through from your soul, your consciousness or inner state of being. Inner beauty comes from a mind and heart that are in harmony, not at odds with each other, causing emotional confusion, loss of confidence, stress and worry. Inner peace is the foundation of outer beauty.

    Maintain your self-confidence and a warm, loving personality by paying attention to your lifestyle and daily routine and effective management of stress (I highly recommend the TM technique for its scientifically-verified benefits on mental and physical health and reduced aging.) You will also be healthier and feel better through the day if you eat your main meal at midday and make a habit of going to bed early (by 10 PM is ideal.)

    Remember, kindness, friendliness and sincerity naturally attract people to you. On the other hand, being uptight or tense makes people want to walk the other way, regardless of your facial structure, body weight, or other outer signs we associate with attractiveness.

    Lasting Beauty: Yayastyag

    In order to slow the aging process and gain lasting beauty there are two additional key considerations beyond those already discussed,

    1. Eliminate toxins and free radicals in the body: The main deteriorating effects of aging come as toxins and impurities (called ama in Ayurveda) accumulate throughout the body. These toxins may begin as free radicals in the body, or over time may become oxidized into free radicals, all of which contribute to premature aging in the body. For lasting health and beauty it is essential to avoid and neutralize free radicals, to prevent impurities of all kinds from accumulating and to remove those that have already become lodged in the body.

    The most powerful cleansing therapy in Maharishi Ayurveda is "panchakarma" therapy, a series of natural treatments ideally performed twice yearly, that involves 5-7 days in a row of massage, heat treatments and mild herbal enemas. Ayurveda emphasizes the importance of undergoing this cleansing program once or twice a year to prevent impurities from accumulating, localizing and hardening in the tissues. Just as we change the oil in our cars regularly for optimal performance and lifespan, Ayurveda recommends that we cleanse the “sludge” from our tissues on a regular b

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