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Suggest You - Preparing for Your Own Hurricane Katrina
Advertising Your Business by Word of Mouth This is one of those “damned if you do and damned if you don’t” situations that make it so hard to be in a position of responsibility. No matter how well you do, it isn’t good enough in the eyes of some people. And if you’re perceived as over-cautiousTo begin with, we need to get something straight. Word-of-mouth advertising is a misnomer. The dictionary definition of “advertising,” according to Webster is:“The action of drawing something to the public’s attention with a paid announcement, often through a printed notice or a broadcast.”Therefore, WOM is NOT advertising. It is neither bought nor controllable, to any large extent. Spreading WOM advertising is more akin to allowing the wind to control a kite. Sometimes it goes up and often times eventually, comes down. When a consumer uses your product or service, your job is done. Then the person has a variety of choices. They can (a) tell a friend or relative how great the exper Who Can Sue Your Business Under The ADA Disaster struck the southern United States in August, 2005 as Hurricane Katrina did major damage to New Orleans and southern parts of Louisiana, Mississippi and Alabama. We don’t yet understand the full impact of the storm in terms of lives lost, families disrupted, and the impact on the American and global economies. But we know that a key part of our responsibility as executives and managers is to anticipate disastrous events like Katrina and be ready for them. Here are some of the things I’ve observed about the Katrina experience that are applicable to the business arena, especially in the areas of business continuity planning and disaster recovery:Title III of the ADA was intended to remove barriers and make places of public accommodation for all type of individuals with disabilities and not just those that are wheel chair bound. The primary focus under the ADA is persons with physical disabilities and includes a very broad range of disabled individuals.The congressional committee reports and the Justice Department look to a comparison between a disabled person and an average person. The Justice states that a person with a disability is one whose important life activities are restricted as to the conditions, manner, or duration under which they can be performed in comparison with most people.The ADA statute defines disability as follows:The term " 1. No one wants to follow the mediation plan if it’s an inconvenience, but everyone chastises you afterwards for not pushing harder. If Hurricane Katrina had swerved at the last minute and missed New Orleans, then I can guarantee that the press would be having a field day telling everyone how stupid it was to evacuate so many people. This is one of those “damned if you do and damned if you don’t” situations that make it so hard to be in a position of responsibility. No matter how well you do, it isn’t good enough in the eyes of some people. And if you’re perceived as over-cautious How A Book Pitch Can Grow Your Business ies disrupted, and the impact on the American and global economies. But we know that a key part of our responsibility as executives and managers is to anticipate disastrous events like Katrina and be ready for them. Here are some of the things I’ve observed about the Katrina experience that are applicable to the business arena, especially in the areas of business continuity planning and disaster recovery:When someone asks you about what you do, do you have a ready answer? Or do you stumble and stammer trying to explain your business?I was recently at a writer’s conference where one of the main focuses was learning to create a successful book pitch. My instructor emphasized what a good pitch can do for a writer. She explained that when an editor asks an author about their writing project, they have one shot at sharing their pitch and getting the editor excited about their project. A great pitch makes a great first impression and can translate into a book contract. On the other hand, a pitch that is not well thought out can cost an author the chance of selling that project.A good book pitch is a summary of the aut 1. No one wants to follow the mediation plan if it’s an inconvenience, but everyone chastises you afterwards for not pushing harder. If Hurricane Katrina had swerved at the last minute and missed New Orleans, then I can guarantee that the press would be having a field day telling everyone how stupid it was to evacuate so many people. This is one of those “damned if you do and damned if you don’t” situations that make it so hard to be in a position of responsibility. No matter how well you do, it isn’t good enough in the eyes of some people. And if you’re perceived as over-cautious How to Write Good Use Cases for Useful Business Analysis served about the Katrina experience that are applicable to the business arena, especially in the areas of business continuity planning and disaster recovery:A use case details a flow of events that are executed in order to accomplish some business task. A use case can be as simple as documenting how a help ticket gets escalated or as complex as defining how a customer gets charged for shipping parts of an order to multiple addresses.The term "actor" is used to define a role that a person or some object plays in executing a use case. The actor might be a Customer Service Representative who is processing a refund request, or a server that processes credit card transactions.Writing usable use cases is an excellent way to derive functional requirements and to the software development process as a whole.Often times new analysts, or people finding themselves in an a 1. No one wants to follow the mediation plan if it’s an inconvenience, but everyone chastises you afterwards for not pushing harder. If Hurricane Katrina had swerved at the last minute and missed New Orleans, then I can guarantee that the press would be having a field day telling everyone how stupid it was to evacuate so many people. This is one of those “damned if you do and damned if you don’t” situations that make it so hard to be in a position of responsibility. No matter how well you do, it isn’t good enough in the eyes of some people. And if you’re perceived as over-cautious Power Tools: The Products Behind the Colors ses you afterwards for not pushing harder.It’s kind of funny how the sales and marketing/advertising folks of the power tool companies have “drilled” into our heads the brand logos and the coordinating colors that accompany them. Do you think this was done completely by accident, or were there secret tests going on behind the scenes in your local hardware store’s backroom? Whatever the case may be, orange and black means Black & Decker; DeWalts brand is yellow; Milwaukee is the “power-color” of red; and Hitachi is that bright, neon-greenish hue that might one-day attempt to glow in the dark.Believe me when I tell you that the colors are all part of the big picture for the brands that are behind them. This creates an easily identifiable product in a sea filled If Hurricane Katrina had swerved at the last minute and missed New Orleans, then I can guarantee that the press would be having a field day telling everyone how stupid it was to evacuate so many people. This is one of those “damned if you do and damned if you don’t” situations that make it so hard to be in a position of responsibility. No matter how well you do, it isn’t good enough in the eyes of some people. And if you’re perceived as over-cautious Easy Steps for a Successful Online Postcard Ordering This is one of those “damned if you do and damned if you don’t” situations that make it so hard to be in a position of responsibility. No matter how well you do, it isn’t good enough in the eyes of some people. And if you’re perceived as over-cautious in a situation where nothing happens, then the criticism will be just as fierce.The innovations in technology had made it easier and faster for clients to deal with any projects they want for their business. The introduction of online marketing and ordering had made it easier for both advertisers and printers to cope with each other. This is because you no longer need to exert effort just to look for your local print shop.Postcard online printing companies had made it easier for you to deal with your postcard printing jobs. With just a click of the mouse you are able to render your printing jobs without any hassles.Dealing with the ordering information the following are among the three easy steps that you can go after.1.Select products and compare pricesIn your chosen website t 2. Pre-disaster exercises don’t help if you don’t apply what you’ve learned. FEMA (the U.S. Federal Emergency Management Agency) conducted a week-long exercise in 2004 to help Louisiana emergency officials plan for the possibility of a hurricane very much like Katrina. But some of the processes used in the exercise were ignored when Katrina hit, including a process for the large-scale evacuation of people who don’t have their own transportation. 3. Your contingency plans need their own contingency plans. Part of the New Orleans contingency plan was to use the Superdome to shelter people who didn’t have anywhere else to go. But the Superdome had to be evacuated when toilets backed up, the air conditioning broke down, and high winds ripped a hole in the roof. 4. No matter how much you plan, you still have to improvise when the disaster strikes. There is no amount of planning that will ant
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