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    The Marketing / Sales Disconnect & Its Impact On Lead Generation
    Let’s talk about how companies can work to improve the seamless connectedness between their lead generation activities and their sales activities. A lot of companies have many, many disconnects between the parts of the organization that actually generates qualified leads for the company, i.e. usually marketing, and those who actually convert those qualified leads into sales opportunities and close new business for the company - in other words, the sales team. Typically, there is a large disconnect between several functions inside both marking and sales that produce these actual leads and turn them into qualified business opportunities for the company. Part of this is cultural.Many companies have a cultural divide between their marketing and their sales departments that produces a rift, and often times silos those two parts of the organization to function into very separate and distinct mindsets. There is often times turf wars and turf struggles associated with marketing, versus sales, in many organizations and there are very few organizations that actually take an integrated marketing and sales approach and truly have a unified culture between the two sides of those two functions. So this can produce rifts and finger pointing and turf wars. All those kinds of things between marketing and sales and that leads to disconnects in how marketing and sales work togeth
    pay, time or job performance issues. Many of these problems can be avoided by proper attention to those areas of concern. An employee who has to worry about receiving the proper pay or being credited with the correct amount of time they worked is one that will not have their mind on their work. At the time of hire, a new employee should receive a full and comprehensive explanation regarding the procedure for making sure they are properly paid and their part in it. Likewise, they should be made to understand what is expected of them during a typical workday.

    When it comes to business questions, I get more emails from people about how they are being paid then anything else. I always tell them that if you are not paid right the first time, you will not be paid right every time. It’s a truth that I have found to be sadly written in stone. Employees who work for two weeks and suddenly discover that their first meaningful paycheck is still another two weeks away are not amused. Conversely, I get questions from business owners and managers who want to know what to do with lazy employees. The easy answer would be to fire them. The right answer is, “Why were they hired in the first place?” Hiring the right people helps to define good management.

    Part of dealing with employee difficulties and customer concerns is anticipating these problems beforehand and preventing them. A well trained staff will know the kinds of things that anger, frustrate or annoy their customers. For example, staring blankly at an irritated customer, smiling and telling them to calm down is a sure way to heat things up. Any business owner or manager worth their salt will train their people to provide quick, simple and real-world effective ways

    Opening A Dollar Store - How Customer Oriented Employees Create Sales
    Successfully opening a dollar store requires employees who provide outstanding customer service. Those customer oriented employees will create sales in three ways.First, customers will often spend more money while in the store. Employees who provide outstanding customer service set customers at ease. They focus attention on the customers and their needs. They make it easy for customers to spend more time examining merchandise. They suggest other potential purchases.Second, many customers will return to the store more frequently. People oriented employees make this happen. The customers may actually start their visit in the store by looking up their favorite employee and saying hello. When opening a dollar store, what a great investment that one or two minutes becomes. Soon that customer is at the cash register with a shopping cart that is filled with purchases.Third, the very best advertising is the recommendations that your customers make to friends and family. Customers who come from the recommendations of others become buyers very quickly. When opening a dollar store the goal is to have as many repeat customers as possible. Often those first visits will start by looking up the employee who provides great customer service.Employees who provide outstanding customer service bring in many, many new customers through their actions and treatm
    The other day I brought my mother into an appliance store to purchase a television. By the time we left with her new television, she was completely disgusted. Unlike most of us, she comes from an older generation that actually expects salespeople and store employees to think of customers as valued visitors that represent their primary source of income. I wish that I could say that the store we visited was the exception, however, it was more the rule.

    From the time we entered the store, we noticed that the salespeople and employees were not attentive to the needs of customers. They acted as though they were being bothered or disturbed when we asked for help. None were able to provide any information about what was actually included with the televisions that interested us. When we did finally decided on a TV, no one seemed interested in helping us. Finally, a very annoyed employee found the TV we were looking for and all but tossed it in our cart. To make matters worse, another employee was extremely annoyed that we had asked for help in lifting the large item into my vehicle.

    After I brought the television to my mother’s residence, we found that it didn’t come with a coaxial cable or antenna. That was one of the questions the appliance store employees couldn’t or didn’t seem interested in answering. If the experience of being in that store hadn’t been so negative, I probably would have been focused enough on the product to remember to buy a coaxial cable just in case it didn’t come with one. I also forgot about several other smaller electronic items I had planned to purchase. My local Radio Shack benefited from the rudeness of those appliance store employees. They got the sale of the coaxial cable and a bunch of other things I needed. In retrospect, I probably should have just went there to begin with.

    It’s rare for most any customer or client to enter a retail or other business environment that operates like a well oiled machine. Instead, they are almost immediately confronted with poorly trained, incompetent and ill-mannered employees. This can be true whether the business is a small print shop, care dealership, insurance agency, professional’s office or retail store. The store where we didn’t receive the ’best’ service happened to be part of a national chain of retail appliance stores. I’ve leave it up to you to figure out which one that was.

    Despite the inconvenience and frustration associated with receiving less then acceptable treatment as a customer, there’s a lot any current or prospective business owner or manager can learn from such an experience. The most important lesson is that when it comes to business, everything starts at the top. If the owner or manager of a business is not providing strong positive leadership, that company will be a nightmare for clients or customers.

    The dream of every business owner or manager is to hire people who are self-starters that can function without constant supervision, while still keeping the company marching orders in mind. The nightmare of every business owner or manager is to find out that most of their employees do not fit into that category. Even if they did, leaving them alone is always a big mistake. Employees left to themselves are like children ignored by their parents. They go wild and do exactly as they please.

    Whether we like it or not, every business owner or manager is like a parent. None can have the luxury of walking into their office, closing the door and hoping that everything outside of their little administrative world is going fine. On the other hand, holding sales or business meetings at the expense of customers trying to make a purchase or receive services is also a bad idea.

    There is nothing more frustrating for a customer trying to make a purchase or solve a problem then to be told that their only connection to the business entity they are trying to deal with is in a meeting. I have been to car dealerships where salespeople were in a meeting when I tried to purchase a vehicle. I have been to stores where employees were in a meeting when I tried to get more information on a particular item. I have even found that my Veterinarian’s sudden need to hold a meeting with his employees in the middle of a business day was the reason that my dog wasn’t going to been seen.

    One of the standard service jobs that I worked while trying to survive college was at a fast food restaurant. Despite the dreary nature of a job like that, I actually enjoyed working there. It was all about the Management. They were friendly, smart, personable and showed legitimate concern for their employees. It wasn’t unusual for the Manager of that restaurant to jump on the grill on busy nights and lend a helping hand. However, the thing I remember and admire most about her was that she would host a Sunday breakfast every week for any employee that cared to attend. Schedules would be rotated so that everyone had a chance to sit down to a nice breakfast and join the give and take discussion.

    Those Sunday meetings were fun, informative and motivational. However, the manager did more then just give pep talks or listen to employee suggestions. Because her restaurant was part of a network of other fast food establishments, she outlined how anyone could move up to management and build a career. That was more then just rhetoric. Almost all of the managers working in that particular restaurant had come up from the ranks. More importantly, all of us felt like we were part of a close family that we could count on for support. It’s vitally important for sales people and employees to feel that way.

    If a business owner or manager is merely some administrative hack, the entire company will be infected with the same sort of apathy. There is just no substitute for getting involved. This doesn’t mean micromanaging, it simply means taking the time to be sure things are going well when they are supposed to be. It’s been my experience that most business owners or managers are absent or preoccupied with something else when things are at their busiest. When some do show up, their presence is met with disgust or anxiety by employees. Instead of being team leaders, those kinds of bosses are considered armchair generals who are disrespected by their employees.

    Unfortunately, even people who are strong team leaders have to sometimes lay down the law. No one can be a successful business owner or manager by being everybody’s friend. There are times when conflicts with employees or customers will arise. The way you handle those conflicts will help define your effectiveness. Your job is to not to rubber stamp everything a customer says or an employee does. Instead, you should do everything possible to keep them from getting frustrated, angry or feeling ignored. That’s when major conflicts erupt and tempers flare.

    Most of the problems that develop between management and employees involve pay, time or job performance issues. Many of these problems can be avoided by proper attention to those areas of concern. An employee who has to worry about receiving the proper pay or being credited with the correct amount of time they worked is one that will not have their mind on their work. At the time of hire, a new employee should receive a full and comprehensive explanation regarding the procedure for making sure they are properly paid and their part in it. Likewise, they should be made to understand what is expected of them during a typical workday.

    When it comes to business questions, I get more emails from people about how they are being paid then anything else. I always tell them that if you are not paid right the first time, you will not be paid right every time. It’s a truth that I have found to be sadly written in stone. Employees who work for two weeks and suddenly discover that their first meaningful paycheck is still another two weeks away are not amused. Conversely, I get questions from business owners and managers who want to know what to do with lazy employees. The easy answer would be to fire them. The right answer is, “Why were they hired in the first place?” Hiring the right people helps to define good management.

    Part of dealing with employee difficulties and customer concerns is anticipating these problems beforehand and preventing them. A well trained staff will know the kinds of things that anger, frustrate or annoy their customers. For example, staring blankly at an irritated customer, smiling and telling them to calm down is a sure way to heat things up. Any business owner or manager worth their salt will train their people to provide quick, simple and real-world effective ways

    Business Goals - How You Set Them Makes All The Difference
    When setting your business goals for the week, month, or year, it's worthwhile to follow a particular format that many great minds have written about over the years. First of all, they must be written down. A goal that is in your head is nothing more than an idea. Writing it will crystallize the goal and make you far more likely to accomplish it. All written goals should be in the present tense, positive, and personal. As you write them and repeat them to yourself, your subconscious mind will begin to believe it, and they will become true.Present The subconscious mind can only understand the present moment in time. So instead of saying "I'm going to start a business" or "I will start a business" say "I am starting a business".Positive You should always reaffirm positive beliefs about yourself. Instead of saying "I don't make bad investments" write "I make good investments with a high rate of return".Personal You can't change others, but you can change yourself. Instead of writing "My boss will transform into a nicer person" try "I will perform better at work and get along with my boss". Each time you write your goals, take a minute to evaluate them. Was that a positive belief about myself that I just wrote? Am I trying to change
    h of other things I needed. In retrospect, I probably should have just went there to begin with.

    It’s rare for most any customer or client to enter a retail or other business environment that operates like a well oiled machine. Instead, they are almost immediately confronted with poorly trained, incompetent and ill-mannered employees. This can be true whether the business is a small print shop, care dealership, insurance agency, professional’s office or retail store. The store where we didn’t receive the ’best’ service happened to be part of a national chain of retail appliance stores. I’ve leave it up to you to figure out which one that was.

    Despite the inconvenience and frustration associated with receiving less then acceptable treatment as a customer, there’s a lot any current or prospective business owner or manager can learn from such an experience. The most important lesson is that when it comes to business, everything starts at the top. If the owner or manager of a business is not providing strong positive leadership, that company will be a nightmare for clients or customers.

    The dream of every business owner or manager is to hire people who are self-starters that can function without constant supervision, while still keeping the company marching orders in mind. The nightmare of every business owner or manager is to find out that most of their employees do not fit into that category. Even if they did, leaving them alone is always a big mistake. Employees left to themselves are like children ignored by their parents. They go wild and do exactly as they please.

    Whether we like it or not, every business owner or manager is like a parent. None can have the luxury of walking into their office, closing the door and hoping that everything outside of their little administrative world is going fine. On the other hand, holding sales or business meetings at the expense of customers trying to make a purchase or receive services is also a bad idea.

    There is nothing more frustrating for a customer trying to make a purchase or solve a problem then to be told that their only connection to the business entity they are trying to deal with is in a meeting. I have been to car dealerships where salespeople were in a meeting when I tried to purchase a vehicle. I have been to stores where employees were in a meeting when I tried to get more information on a particular item. I have even found that my Veterinarian’s sudden need to hold a meeting with his employees in the middle of a business day was the reason that my dog wasn’t going to been seen.

    One of the standard service jobs that I worked while trying to survive college was at a fast food restaurant. Despite the dreary nature of a job like that, I actually enjoyed working there. It was all about the Management. They were friendly, smart, personable and showed legitimate concern for their employees. It wasn’t unusual for the Manager of that restaurant to jump on the grill on busy nights and lend a helping hand. However, the thing I remember and admire most about her was that she would host a Sunday breakfast every week for any employee that cared to attend. Schedules would be rotated so that everyone had a chance to sit down to a nice breakfast and join the give and take discussion.

    Those Sunday meetings were fun, informative and motivational. However, the manager did more then just give pep talks or listen to employee suggestions. Because her restaurant was part of a network of other fast food establishments, she outlined how anyone could move up to management and build a career. That was more then just rhetoric. Almost all of the managers working in that particular restaurant had come up from the ranks. More importantly, all of us felt like we were part of a close family that we could count on for support. It’s vitally important for sales people and employees to feel that way.

    If a business owner or manager is merely some administrative hack, the entire company will be infected with the same sort of apathy. There is just no substitute for getting involved. This doesn’t mean micromanaging, it simply means taking the time to be sure things are going well when they are supposed to be. It’s been my experience that most business owners or managers are absent or preoccupied with something else when things are at their busiest. When some do show up, their presence is met with disgust or anxiety by employees. Instead of being team leaders, those kinds of bosses are considered armchair generals who are disrespected by their employees.

    Unfortunately, even people who are strong team leaders have to sometimes lay down the law. No one can be a successful business owner or manager by being everybody’s friend. There are times when conflicts with employees or customers will arise. The way you handle those conflicts will help define your effectiveness. Your job is to not to rubber stamp everything a customer says or an employee does. Instead, you should do everything possible to keep them from getting frustrated, angry or feeling ignored. That’s when major conflicts erupt and tempers flare.

    Most of the problems that develop between management and employees involve pay, time or job performance issues. Many of these problems can be avoided by proper attention to those areas of concern. An employee who has to worry about receiving the proper pay or being credited with the correct amount of time they worked is one that will not have their mind on their work. At the time of hire, a new employee should receive a full and comprehensive explanation regarding the procedure for making sure they are properly paid and their part in it. Likewise, they should be made to understand what is expected of them during a typical workday.

    When it comes to business questions, I get more emails from people about how they are being paid then anything else. I always tell them that if you are not paid right the first time, you will not be paid right every time. It’s a truth that I have found to be sadly written in stone. Employees who work for two weeks and suddenly discover that their first meaningful paycheck is still another two weeks away are not amused. Conversely, I get questions from business owners and managers who want to know what to do with lazy employees. The easy answer would be to fire them. The right answer is, “Why were they hired in the first place?” Hiring the right people helps to define good management.

    Part of dealing with employee difficulties and customer concerns is anticipating these problems beforehand and preventing them. A well trained staff will know the kinds of things that anger, frustrate or annoy their customers. For example, staring blankly at an irritated customer, smiling and telling them to calm down is a sure way to heat things up. Any business owner or manager worth their salt will train their people to provide quick, simple and real-world effective ways

    Business - Bright Chances In Pakistan - A Review (Part II)
    Business Chances1: Basic Scientific Research and Development Programs: A Key to Successful Business A vital part of all the major companies is their R&D sector in the advanced countries. The universities and large institutes e.g. Max Planck Institute, Fraunhoffer Institute, DLR (Deutsche Luft und Raumfahrt), Walter-Schottky-Institute (WSI) in Germany, National Physical Laboratory (NPL) UK, National Institute of Health - USA, National Renewable Energy Laboratory - USA, CERN - Switzerland, CEA - France, NRI - Japan, etc ... They have useful ideas, shaped into projects which end into a genuine product as a result of a strong scientific research. If the same strategy and planning is somehow adopted and implemented in Pakistan – to build a research and development department in some large and economically powerful industries – one can start a good subsidiary within that company. How? Well, logically it can be due to focussing a good research on the new ideas related to the industry with a vision for the development of a new or some enhancements and improvements in already existing product. The creation of new projects within the R&D labs would indeed lead government and ministry of the Science and Technology to focus on the job chances. Eventually, the brain drain can be reduced by keeping them fixed to the advanced labs already available in the county
    closing the door and hoping that everything outside of their little administrative world is going fine. On the other hand, holding sales or business meetings at the expense of customers trying to make a purchase or receive services is also a bad idea.

    There is nothing more frustrating for a customer trying to make a purchase or solve a problem then to be told that their only connection to the business entity they are trying to deal with is in a meeting. I have been to car dealerships where salespeople were in a meeting when I tried to purchase a vehicle. I have been to stores where employees were in a meeting when I tried to get more information on a particular item. I have even found that my Veterinarian’s sudden need to hold a meeting with his employees in the middle of a business day was the reason that my dog wasn’t going to been seen.

    One of the standard service jobs that I worked while trying to survive college was at a fast food restaurant. Despite the dreary nature of a job like that, I actually enjoyed working there. It was all about the Management. They were friendly, smart, personable and showed legitimate concern for their employees. It wasn’t unusual for the Manager of that restaurant to jump on the grill on busy nights and lend a helping hand. However, the thing I remember and admire most about her was that she would host a Sunday breakfast every week for any employee that cared to attend. Schedules would be rotated so that everyone had a chance to sit down to a nice breakfast and join the give and take discussion.

    Those Sunday meetings were fun, informative and motivational. However, the manager did more then just give pep talks or listen to employee suggestions. Because her restaurant was part of a network of other fast food establishments, she outlined how anyone could move up to management and build a career. That was more then just rhetoric. Almost all of the managers working in that particular restaurant had come up from the ranks. More importantly, all of us felt like we were part of a close family that we could count on for support. It’s vitally important for sales people and employees to feel that way.

    If a business owner or manager is merely some administrative hack, the entire company will be infected with the same sort of apathy. There is just no substitute for getting involved. This doesn’t mean micromanaging, it simply means taking the time to be sure things are going well when they are supposed to be. It’s been my experience that most business owners or managers are absent or preoccupied with something else when things are at their busiest. When some do show up, their presence is met with disgust or anxiety by employees. Instead of being team leaders, those kinds of bosses are considered armchair generals who are disrespected by their employees.

    Unfortunately, even people who are strong team leaders have to sometimes lay down the law. No one can be a successful business owner or manager by being everybody’s friend. There are times when conflicts with employees or customers will arise. The way you handle those conflicts will help define your effectiveness. Your job is to not to rubber stamp everything a customer says or an employee does. Instead, you should do everything possible to keep them from getting frustrated, angry or feeling ignored. That’s when major conflicts erupt and tempers flare.

    Most of the problems that develop between management and employees involve pay, time or job performance issues. Many of these problems can be avoided by proper attention to those areas of concern. An employee who has to worry about receiving the proper pay or being credited with the correct amount of time they worked is one that will not have their mind on their work. At the time of hire, a new employee should receive a full and comprehensive explanation regarding the procedure for making sure they are properly paid and their part in it. Likewise, they should be made to understand what is expected of them during a typical workday.

    When it comes to business questions, I get more emails from people about how they are being paid then anything else. I always tell them that if you are not paid right the first time, you will not be paid right every time. It’s a truth that I have found to be sadly written in stone. Employees who work for two weeks and suddenly discover that their first meaningful paycheck is still another two weeks away are not amused. Conversely, I get questions from business owners and managers who want to know what to do with lazy employees. The easy answer would be to fire them. The right answer is, “Why were they hired in the first place?” Hiring the right people helps to define good management.

    Part of dealing with employee difficulties and customer concerns is anticipating these problems beforehand and preventing them. A well trained staff will know the kinds of things that anger, frustrate or annoy their customers. For example, staring blankly at an irritated customer, smiling and telling them to calm down is a sure way to heat things up. Any business owner or manager worth their salt will train their people to provide quick, simple and real-world effective ways

    Science of Advertising and How to Benefit From It
    It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Thus it is very essential to know how your customer's psychology works.What is the process that goes in the mind who reads your promotion? An understanding of the whole process will make you achieve your goals and build your business better.Many a theories have been developed to explain the process when person views advertisement and then goes for sale. It has been charted and every model points to one thing in common.The process is not instant. It is sequential.Anybody who has been marketing on the net must have come across AIDA. It is the simplest advertising model that in short stands for-Attention-Interest-Desire-ActionThis model suggests that advertising must gain customer's attention, arouse the person's interest followed by desire for the product and stimulate the action towards the purchase of the product.This explains and guides how to formulate your advertising. Successful marketers have followed AIDA for generating successful advertisement campaigns.AIDA is good but is not that well defined. Another model that has gained popularity and is more comprehensive than AIDA is DAGMAR. Its steps are more defined and thus easier to apply than AIDA.
    was part of a network of other fast food establishments, she outlined how anyone could move up to management and build a career. That was more then just rhetoric. Almost all of the managers working in that particular restaurant had come up from the ranks. More importantly, all of us felt like we were part of a close family that we could count on for support. It’s vitally important for sales people and employees to feel that way.

    If a business owner or manager is merely some administrative hack, the entire company will be infected with the same sort of apathy. There is just no substitute for getting involved. This doesn’t mean micromanaging, it simply means taking the time to be sure things are going well when they are supposed to be. It’s been my experience that most business owners or managers are absent or preoccupied with something else when things are at their busiest. When some do show up, their presence is met with disgust or anxiety by employees. Instead of being team leaders, those kinds of bosses are considered armchair generals who are disrespected by their employees.

    Unfortunately, even people who are strong team leaders have to sometimes lay down the law. No one can be a successful business owner or manager by being everybody’s friend. There are times when conflicts with employees or customers will arise. The way you handle those conflicts will help define your effectiveness. Your job is to not to rubber stamp everything a customer says or an employee does. Instead, you should do everything possible to keep them from getting frustrated, angry or feeling ignored. That’s when major conflicts erupt and tempers flare.

    Most of the problems that develop between management and employees involve pay, time or job performance issues. Many of these problems can be avoided by proper attention to those areas of concern. An employee who has to worry about receiving the proper pay or being credited with the correct amount of time they worked is one that will not have their mind on their work. At the time of hire, a new employee should receive a full and comprehensive explanation regarding the procedure for making sure they are properly paid and their part in it. Likewise, they should be made to understand what is expected of them during a typical workday.

    When it comes to business questions, I get more emails from people about how they are being paid then anything else. I always tell them that if you are not paid right the first time, you will not be paid right every time. It’s a truth that I have found to be sadly written in stone. Employees who work for two weeks and suddenly discover that their first meaningful paycheck is still another two weeks away are not amused. Conversely, I get questions from business owners and managers who want to know what to do with lazy employees. The easy answer would be to fire them. The right answer is, “Why were they hired in the first place?” Hiring the right people helps to define good management.

    Part of dealing with employee difficulties and customer concerns is anticipating these problems beforehand and preventing them. A well trained staff will know the kinds of things that anger, frustrate or annoy their customers. For example, staring blankly at an irritated customer, smiling and telling them to calm down is a sure way to heat things up. Any business owner or manager worth their salt will train their people to provide quick, simple and real-world effective ways

    Focus On Their Needs not Yours
    "The point is ladies and gentlemen, that greed… for lack of a better word is good." Gordon GekkoSaving money, generating cash flow (creating an atmosphere where the employer can do those two things) are all the employer is interested in. They will not hire you because their bank accounts are swollen and about to burst and they need a way to get rid of the money. Before you try to market yourself to the employer, you need to get focused on their Greed Gland. Business is about profit, pure and simple. Even non-profit organizations have to keep costs down and funds flowing in, to stay alive. So how are you going to do that for them?Will what you have to offer make their life easier, richer or more productive? If you weren’t a solution to some of their concerns, then why would they want to talk to you? When I’m coaching a client on how to approach a company or business, I will ask them to consider what the concerns may be for the manager or owner for that position. Is it generating sales? Is it expanding the client base? Is it keeping costs down by eliminating waste? Or is it creating a strong team that can do all three? Communicate to them how you’re going to do any or all of those things and the position is yours.Go back through your work history and look for solid examples of where you made an employer or manager's life easier. By taking proble
    pay, time or job performance issues. Many of these problems can be avoided by proper attention to those areas of concern. An employee who has to worry about receiving the proper pay or being credited with the correct amount of time they worked is one that will not have their mind on their work. At the time of hire, a new employee should receive a full and comprehensive explanation regarding the procedure for making sure they are properly paid and their part in it. Likewise, they should be made to understand what is expected of them during a typical workday.

    When it comes to business questions, I get more emails from people about how they are being paid then anything else. I always tell them that if you are not paid right the first time, you will not be paid right every time. It’s a truth that I have found to be sadly written in stone. Employees who work for two weeks and suddenly discover that their first meaningful paycheck is still another two weeks away are not amused. Conversely, I get questions from business owners and managers who want to know what to do with lazy employees. The easy answer would be to fire them. The right answer is, “Why were they hired in the first place?” Hiring the right people helps to define good management.

    Part of dealing with employee difficulties and customer concerns is anticipating these problems beforehand and preventing them. A well trained staff will know the kinds of things that anger, frustrate or annoy their customers. For example, staring blankly at an irritated customer, smiling and telling them to calm down is a sure way to heat things up. Any business owner or manager worth their salt will train their people to provide quick, simple and real-world effective ways to help a customer when a problem develops.

    You can learn a lot watching people. If you really want to see someone get hot under the collar, just go to most any large chain store and watch how long it takes for a customer who has been left standing at a counter by themselves to get really angry or extremely annoyed. It’s the dreaded, “Wait while I go find a manager,” customer shuffle. If that employee had been trained properly and empowered to handle situations within reason of their position, the customer would not be left to sizzle.

    Before the use of digital cameras became so widespread, I used to watch people stand on line to pick up and pay for developed photos at large chain stores. It was a lesson in everything that’s wrong with retail situations. The store employees hated looking through those stacks, shelves and draws of disorganized photo packets. That’s because they were always out of order. Once the purchase had been completed, the employees would simply hand the packet over to the customer instead of placing it in a bag.

    Instinctively, the customer would open up their photo packet in the store instead of waiting until they got home. Once they started looking at the photos, many discovered the third party developer had made a mistake. The employee was then left to deal with a five dollar photo purchase problem they had not been trained to solve. Meanwhile, people trying to buy four hundred dollar televisions and two thousand dollar computers were left to fend for themselves.

    Today, most stores that still offer photo processing or finishing have been smart enough to create a separate department for that. These in-store photo centers are usually staffed by people familiar with the product. Many do the actual processing and are able to offer customers a wide variety of pre-development or finishing options. This helps to avoid customer dissatisfaction when the job is done. It’s all about anticipating problems and solving them quickly when a customer or client is dissatisfied.

    No business can run on excuses. It’s not unreasonable to expect any business owner or manager to be a team leader, create a positive work environment, hire the right people for the job and make sure that customers and clients are treated with respect. Like a dysfunctional family, a poorly run or managed business will eventually implode.

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