cize, shame, please, inspire? Whatever your aim you need to plan your message, and the medium for the message, to trigger the emotional and cognitive responses that will ensure you engage your audience. And how do you know you’ve done that? By getting the appropriate feeThe problem with communication is the illusion that it has occurred. George Bernard Shaw

I’m sure this has happened to you: a colleague has just done the exact opposite of what you wanted him to do. How can that be, you ask yourself. I told him exactly what I wanted. Yes, maybe you told him but did you check that he was listening, that he understood, that he agreed and that he would carry out the required action? Obviously not. The first principle of effective communication is to get appropriate feedback.

The second principle of effective communications is to really connect with your audience. It is a fallacy that the mere sending out of information is a communicative act. It isn’t, especially in the current climate where everybody is drowning in information that overwhelms on us all fronts. To connect with your audience you need to address their different needs as partners because communication is a two-way process. You have to decide what you want the outcome of your communication to be: are you trying to inform, persuade, shock, praise, criticize, shame, please, inspire? Whatever your aim you need to plan your message, and the medium for the message, to trigger the emotional and cognitive responses that will ensure you engage your audience. And how do you know you’ve done that? By getting the appropriate feed

at I wanted. Yes, maybe you told him but did you check that he was listening, that he understood, that he agreed and that he would carry out the required action? Obviously not. The first principle of effective communication is to get appropriate feedback.

The second principle of effective communications is to really connect with your audience. It is a fallacy that the mere sending out of information is a communicative act. It isn’t, especially in the current climate where everybody is drowning in information that overwhelms on us all fronts. To connect with your audience you need to address their different needs as partners because communication is a two-way process. You have to decide what you want the outcome of your communication to be: are you trying to inform, persuade, shock, praise, criticize, shame, please, inspire? Whatever your aim you need to plan your message, and the medium for the message, to trigger the emotional and cognitive responses that will ensure you engage your audience. And how do you know you’ve done that? By getting the appropriate fee

cond principle of effective communications is to really connect with your audience. It is a fallacy that the mere sending out of information is a communicative act. It isn’t, especially in the current climate where everybody is drowning in information that overwhelms on us all fronts. To connect with your audience you need to address their different needs as partners because communication is a two-way process. You have to decide what you want the outcome of your communication to be: are you trying to inform, persuade, shock, praise, criticize, shame, please, inspire? Whatever your aim you need to plan your message, and the medium for the message, to trigger the emotional and cognitive responses that will ensure you engage your audience. And how do you know you’ve done that? By getting the appropriate fees all fronts. To connect with your audience you need to address their different needs as partners because communication is a two-way process. You have to decide what you want the outcome of your communication to be: are you trying to inform, persuade, shock, praise, criticize, shame, please, inspire? Whatever your aim you need to plan your message, and the medium for the message, to trigger the emotional and cognitive responses that will ensure you engage your audience. And how do you know you’ve done that? By getting the appropriate feecize, shame, please, inspire? Whatever your aim you need to plan your message, and the medium for the message, to trigger the emotional and cognitive responses that will ensure you engage your audience. And how do you know you’ve done that? By getting the appropriate feedback of course.

I learnt this the hard way. As part of the induction for new staff, I used to produce a manual containing all the operational information they needed. As time was always short, I would go through the headings with them and tell them to study it at their leisure. But nobody ever did. I was constantly bombarded with simple questions that were addressed in the manual. But it was my own fault. I should have set up a properly interactive session and followed that up with subsequent opportunities to study and discuss the information.

The third principle of effective communications is to listen and understand first. Don’t send out a message until you know what your audience needs. If you are concerned about the quality of somebody’s work, for example, don’t jump in and issue an official warning. First find out what the employee’s perception is. Use active listening skills to really probe the situation. Reformulate the employee’s words, for example, echo the last words of their sentences, invite them to say a little more if they are hesitant. That wa