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  • Suggest You - Communicating When A Crisis Strikes

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    e, an open letter from the president.

    First, the president acknowledged there had been a problem. And, the company took responsibility for the problem. Whil

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    How would you handle communication if your business or practice got into a crisis situation?

    I was pleasantly surprised when my Internet service provider responded competently and quickly to a technical crisis. And, we can learn to communicate more effectively by studying its response.

    The crisis occurred when hackers attacked its system at the same time that the company was upgrading its systems to meet increased customer demand. And while customers experienced no dramatic shutdowns, some customers faced delays and difficulty getting online.

    In response, the company quickly sent out a newsletter containing a single article, an open letter from the president.

    First, the president acknowledged there had been a problem. And, the company took responsibility for the problem. While

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    sponded competently and quickly to a technical crisis. And, we can learn to communicate more effectively by studying its response.

    The crisis occurred when hackers attacked its system at the same time that the company was upgrading its systems to meet increased customer demand. And while customers experienced no dramatic shutdowns, some customers faced delays and difficulty getting online.

    In response, the company quickly sent out a newsletter containing a single article, an open letter from the president.

    First, the president acknowledged there had been a problem. And, the company took responsibility for the problem. Whil

    Improve Customer Service by Using an Answering Service
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    hackers attacked its system at the same time that the company was upgrading its systems to meet increased customer demand. And while customers experienced no dramatic shutdowns, some customers faced delays and difficulty getting online.

    In response, the company quickly sent out a newsletter containing a single article, an open letter from the president.

    First, the president acknowledged there had been a problem. And, the company took responsibility for the problem. Whil

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    atic shutdowns, some customers faced delays and difficulty getting online.

    In response, the company quickly sent out a newsletter containing a single article, an open letter from the president.

    First, the president acknowledged there had been a problem. And, the company took responsibility for the problem. Whil

    At the Interview, Don't Answer Questions
    Many years ago when I hated what I was doing for a living I was encouraged by my career coach to write down several short stories about times and events in my life where I influenced the outcome. I was stumped at first, but after a few days, I came up with over 15 pages of stories of times in my life where I influenced the outcome and either grew myself and/or bettered the existence of ei
    e, an open letter from the president.

    First, the president acknowledged there had been a problem. And, the company took responsibility for the problem. While it attributed at least some of the problems to malicious hackers, it nonetheless took responsibility for the system's integrity.

    Most of us find it refreshing when a company steps up and does those two things. It communicates self-confidence and it communicates sincere concern for customers. All too often, organizations make poor excuses or point fingers at suppliers and customers; that just makes customers more dissatisfied.

    Second, the company apologized. In the first sentence of the article, the president said he was sorry for disruptions that subscribers had experienced over the preceding two weeks.

    By doing that he a

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