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    rated and selected and that investment in developing and commercialising those ideas will not be wasted.

    A number of idea selection methods can be used. For a comprehensive evaluation, it is advisable to use all methods. Considering the costs of Research and Development and the added cost of re-engineering products when flaws are discovered, it pays to conduct in-depth valuation before large investments in that idea are given a GO status.

    Some of the idea selection methods include:

    a) Comparing the type of idea with those types of ideas that have previously been

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