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    f disciplines:

    a) Effective idea selection – the first stage of innovation. Innovation can be defined as idea selection, development and commercialisation (as

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    The phrase “turning ideas into action” is a Russian doll.

    Managing the ideas to implementation process is important for at least two reasons:

    a) To make effective use of resources – investing in one idea uses resources that could be applied to another idea. Yet all ideas do not have the same likelihood of success.

    b) To prevent re-engineering. There is often not enough time to properly develop and commercialise a product but there always seems to be time to go back and fix it. It has been estimated that the cost of re-engineering ranges from the low to high billions every year.

    Effective idea to implementation involves a number of disciplines:

    a) Effective idea selection – the first stage of innovation. Innovation can be defined as idea selection, development and commercialisation (as o

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    effective use of resources – investing in one idea uses resources that could be applied to another idea. Yet all ideas do not have the same likelihood of success.

    b) To prevent re-engineering. There is often not enough time to properly develop and commercialise a product but there always seems to be time to go back and fix it. It has been estimated that the cost of re-engineering ranges from the low to high billions every year.

    Effective idea to implementation involves a number of disciplines:

    a) Effective idea selection – the first stage of innovation. Innovation can be defined as idea selection, development and commercialisation (as

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    >

    b) To prevent re-engineering. There is often not enough time to properly develop and commercialise a product but there always seems to be time to go back and fix it. It has been estimated that the cost of re-engineering ranges from the low to high billions every year.

    Effective idea to implementation involves a number of disciplines:

    a) Effective idea selection – the first stage of innovation. Innovation can be defined as idea selection, development and commercialisation (as

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    it. It has been estimated that the cost of re-engineering ranges from the low to high billions every year.

    Effective idea to implementation involves a number of disciplines:

    a) Effective idea selection – the first stage of innovation. Innovation can be defined as idea selection, development and commercialisation (as

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    f disciplines:

    a) Effective idea selection – the first stage of innovation. Innovation can be defined as idea selection, development and commercialisation (as opposed to creativity, which can be defined as problem identification and idea generation).

    b) Effective idea development – which involves a second tier of competencies. Where effective idea selection may be management, sales and end-user focused, idea development also requires technicians, designers and the like.

    c) Effective idea commercialisation – which involves yet a third tier of competencies.

    Each of the above can further be drilled to improve effectiveness. For example, idea selection can involve:

    a) Selecting ideas according to type. Some idea types have a higher probability of success than others.

    b) Selecting ideas

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