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Suggest You - 5 Proven Strategies for Filling Your Marketing Funnel Part 2
A merger or acquisition is a corporate intervention, sometimes with a cataclysmic force, that if left unchecked may destroy the acquirer as well as the acquired. Defecting key personnel, competitor reactions, poor customer service and supplier unrest can upset the best deals. Ideally the big fish in the deal will lead all the little fish through these decisions and actions but few companies make enough acquisitions to develop a tested methodology. As a result most organizations treat post-acquisition integrations not as repeatable processes but as hurdles to overcome, so everyone can get back to business
Perhaps most of your clients are women or men. Maybe they are primarily in real estate or a certain age group. Perhaps they all have children or maybe they are predominantly entrepreneurs.
A “niche” is any defining feature of a group. It does not need to be the industry they serve or the business they are in as long as you can g
IntroductionSubmitting your resume online is quick and easy and is done in three different ways depending on the agency with whom you are submitting. Those who offer all three ways allow you to submit using their wizard that works you through the task. Alternatively, you can submit an MS Word DOC file or an Adobe PDF file, or submit into a template by cutting and pasting.Tips for PreparationRecruitment firms and employer clients search databases of thousands or tens of thousands of resumes. To reduce the number of responses returned, they filter using keyword knowledge,
Last week we discussed that, in order to quickly fill your funnel and pipeline, you will want to have these 5 tools:
1. Unique Selling Proposition 2. Attention-grabbing, memorized elevator speech 3. Client attractive website 4. Effective business cards 5. A “full practice mentality”
Now that you have those, you want to implement strategies that will result in clients coming TO YOU rather than you having to chase after them.
1. Brand yourself.
Branding isn’t just for megacompanies like Coca-Cola or Pepsi. In order to build a relationship with your prospects, you want to brand yourself and remain consistent in that brand.
Do you have a logo? A tagline? Your photo? A certain masthead? Specific colors and fonts? What feelings do you evoke when someone looks at your materials? What feelings do you WANT to evoke?
They used to say it took between 7 and 10 times of someone seeing something before they had any recognition of it. In today’s information age, I’m sure the number has increased – make it easy on your prospects by branding your business.
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t makes a difference. The truth is “it depends” on the type of business you’re in. You will find that your clients may begin to niche themselves over time
Perhaps most of your clients are women or men. Maybe they are primarily in real estate or a certain age group. Perhaps they all have children or maybe they are predominantly entrepreneurs.
A “niche” is any defining feature of a group. It does not need to be the industry they serve or the business they are in as long as you can g
The best ads don’t talk at the audience, and they don’t talk down to them either. In fact, the very best and most effective ads don’t talk to an audience at all. They talk to a person, one person.Although we use mass media to distribute our advertising messages, you must never forget that you are talking to one person at a time. Your advertising must be able to connect on an intimate, personal level with each person who comes in contact with it.I personally have no idea how to write an ad to an audience of 18-25 year-old single females who earn $22,000 to $25,000 a year, drive two-door cars
Now that you have those, you want to implement strategies that will result in clients coming TO YOU rather than you having to chase after them.
1. Brand yourself.
Branding isn’t just for megacompanies like Coca-Cola or Pepsi. In order to build a relationship with your prospects, you want to brand yourself and remain consistent in that brand.
Do you have a logo? A tagline? Your photo? A certain masthead? Specific colors and fonts? What feelings do you evoke when someone looks at your materials? What feelings do you WANT to evoke?
They used to say it took between 7 and 10 times of someone seeing something before they had any recognition of it. In today’s information age, I’m sure the number has increased – make it easy on your prospects by branding your business.
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t makes a difference. The truth is “it depends” on the type of business you’re in. You will find that your clients may begin to niche themselves over time
Perhaps most of your clients are women or men. Maybe they are primarily in real estate or a certain age group. Perhaps they all have children or maybe they are predominantly entrepreneurs.
A “niche” is any defining feature of a group. It does not need to be the industry they serve or the business they are in as long as you can g
Business Management consultants should learn how to write children's books because so often in business when we are trying to mentor other business leaders, MBA students or small-business owners we find that they do not nearly have the mental faculties to handle the business world.A business management consultant who writes children's books will learn how to explain things in a very simple way with simple stories that anyone can understand. It is not that I am cynical of the up-and-coming business professionals entering industry, but rather I have observed a lack of abilities and mental capacity
Do you have a logo? A tagline? Your photo? A certain masthead? Specific colors and fonts? What feelings do you evoke when someone looks at your materials? What feelings do you WANT to evoke?
They used to say it took between 7 and 10 times of someone seeing something before they had any recognition of it. In today’s information age, I’m sure the number has increased – make it easy on your prospects by branding your business.
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t makes a difference. The truth is “it depends” on the type of business you’re in. You will find that your clients may begin to niche themselves over time
Perhaps most of your clients are women or men. Maybe they are primarily in real estate or a certain age group. Perhaps they all have children or maybe they are predominantly entrepreneurs.
A “niche” is any defining feature of a group. It does not need to be the industry they serve or the business they are in as long as you can g
“Right, People. Let’s blast out that mail campaign we’ve been planning for so long.”It’s time to put your trusty CRM software to work; to let it earn its keep. You run a search of people and companies you want to target.You soon realize something’s wrong when your list is far smaller than anticipated. A quick check reveals many profiles/categories have not been filled in, impacting your search results. Further inspection shows numerous records are incorrect; others are riddled with typos. And that’s just for starters.With a sinking feeling, you realize that last push isn’t going to h
2. Niche yourself.
Some people are huge proponents of niching while others feel it doesn’t makes a difference. The truth is “it depends” on the type of business you’re in. You will find that your clients may begin to niche themselves over time
Perhaps most of your clients are women or men. Maybe they are primarily in real estate or a certain age group. Perhaps they all have children or maybe they are predominantly entrepreneurs.
A “niche” is any defining feature of a group. It does not need to be the industry they serve or the business they are in as long as you can g
If you are in management it behooves you to learn about finite capacity scheduling models and how you can increase your output in your production cycles. Efficiency is indeed the name of the game when it comes to output and low costs. I therefore recommend the book; Finite Capacity Scheduling : Management, Selection, and Implementation (Oliver Wight Manufacturing) by Gerhard Plenert.I believe that th
Perhaps most of your clients are women or men. Maybe they are primarily in real estate or a certain age group. Perhaps they all have children or maybe they are predominantly entrepreneurs.
A “niche” is any defining feature of a group. It does not need to be the industry they serve or the business they are in as long as you can group them.
3. Keep in touch.
Whether you send an email or printed newsletter or holiday and “just because” cards, find reasons to keep in touch with your target audience.
Offer to speak at their events and let them know whenever you do something new. Ask for their referrals.
4. Create materials that “pull”.
All of your marketing materials should talk about what you can do for your prospects and what you HAVE DONE for your clients – results-based testimonials are great for this.
By showing how you solve problems, you will draw prospects into your funnel rather than always selling and turning them away. You wan to focus on the results and benefits, not the features of your services.
5. Tell everyone.
You want to tell *everyone* what you do – get in the public eye as much as possible using press releases, writing articles, attending networking events, etc. to insure that your business does not remain the “best kept secret”.
Just starting? Send a letter (or email) to your friends and former colleagues letting them know that you have just launched a business and directing them to your website or to call you for more information.
Make your marketing easy by creating systems for as much as the above as possible and, once you’ve created your brand, you want to consistently brand EVERYTHING you do, say and produce.
Even now, when my business continues to grow by leaps and boun
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