ill too much. In your copy you must gently lead the consumer from why to what they need to do. If your copy is all about “why they need to take action now”, or “why they will lose their life’s meaning by not buying your widget,” you will lose your credibility and your customer will not only lose your number, but ignore any other message you send to them.
9. Not measuring your results: Einstein has been quoted as saying, “Insanity is doing the same thing over and over and expecting different results.” Why would you invest in a marketing method that has been proven ineffective? Get the most from your advertising dollar by testing different messages, hooks,Adrenaline Junkies, Thrill Seekers, Reckless, Hell Raisers. Most people use these terms to describe young adults that put their life on the line for fun. But...

There are no better words to describe the life of an Entrepreneur. We are the ones who live to pursue the dreams of Freedom and Wealth. We are the ones who religiously pursue the cause of creating a better life for our families, and ourselves and more often than naught become married to our businesses.

We walk the tightrope between success and utter failure. One-step away from bankruptcy, but we never fear because we are the warriors that will never fail. We cannot afford to make a mistake, because one mistake can cause total ruin. Why is it that so many of us are?

Are You Making Any of These 10 Silent Advertising Mistakes?

1. Name, Rank, and Serial Number Advertising: This advertising is when you take the smallest advertising spaces available and just printing your name, address and phone number. How does this separate you from the 5,000 other advertising messages your customer sees in a day?
2. I am the best advertising: If you are going to market that you are the best, how do you prove it? What is the best to you may be far from the best to someone else. Instead of saying, you are the best; prove it by providing top-notch value and service.
3. Where is the hook? What action do you want your clients to take? If you don’t ask them to take action, they won’t.
4. What is in it for me? Your entire message should focus on what is in the best interest of the client, and how you could and would serve them. It doesn’t matter what is important to you, only how they could benefit.
5. Keep them in the dark. Your customers are looking for information, and they will exhaust all efforts in their attempts to gain this information. Don’t hold back. Your customers are more prepared now than ever before. Make sure that you are the first person to give them the information they require and you will build credibility and trust beyond anything you can say or do.
6. Looks good, no message. Many entrepreneurs love a pretty design, but the problem that many advertisements have is that they lack substance. Each advertisement should pull the customer into a message, prove your case and push them into taking action.
7. The information junkie: Make sure that you advertisement has a clear call to action. People often skim and scan an advertisement and go back to read the parts they are interested in. If your call is buried in the content, they will simply move on to the next pitch.
8. Overdoing the pitch: Too much of a good thing is still too much. In your copy you must gently lead the consumer from why to what they need to do. If your copy is all about “why they need to take action now”, or “why they will lose their life’s meaning by not buying your widget,” you will lose your credibility and your customer will not only lose your number, but ignore any other message you send to them.
9. Not measuring your results: Einstein has been quoted as saying, “Insanity is doing the same thing over and over and expecting different results.” Why would you invest in a marketing method that has been proven ineffective? Get the most from your advertising dollar by testing different messages, hooks,

because one mistake can cause total ruin. Why is it that so many of us are?

Are You Making Any of These 10 Silent Advertising Mistakes?

1. Name, Rank, and Serial Number Advertising: This advertising is when you take the smallest advertising spaces available and just printing your name, address and phone number. How does this separate you from the 5,000 other advertising messages your customer sees in a day?
2. I am the best advertising: If you are going to market that you are the best, how do you prove it? What is the best to you may be far from the best to someone else. Instead of saying, you are the best; prove it by providing top-notch value and service.
3. Where is the hook? What action do you want your clients to take? If you don’t ask them to take action, they won’t.
4. What is in it for me? Your entire message should focus on what is in the best interest of the client, and how you could and would serve them. It doesn’t matter what is important to you, only how they could benefit.
5. Keep them in the dark. Your customers are looking for information, and they will exhaust all efforts in their attempts to gain this information. Don’t hold back. Your customers are more prepared now than ever before. Make sure that you are the first person to give them the information they require and you will build credibility and trust beyond anything you can say or do.
6. Looks good, no message. Many entrepreneurs love a pretty design, but the problem that many advertisements have is that they lack substance. Each advertisement should pull the customer into a message, prove your case and push them into taking action.
7. The information junkie: Make sure that you advertisement has a clear call to action. People often skim and scan an advertisement and go back to read the parts they are interested in. If your call is buried in the content, they will simply move on to the next pitch.
8. Overdoing the pitch: Too much of a good thing is still too much. In your copy you must gently lead the consumer from why to what they need to do. If your copy is all about “why they need to take action now”, or “why they will lose their life’s meaning by not buying your widget,” you will lose your credibility and your customer will not only lose your number, but ignore any other message you send to them.
9. Not measuring your results: Einstein has been quoted as saying, “Insanity is doing the same thing over and over and expecting different results.” Why would you invest in a marketing method that has been proven ineffective? Get the most from your advertising dollar by testing different messages, hooks,

ue and service.
3. Where is the hook? What action do you want your clients to take? If you don’t ask them to take action, they won’t.
4. What is in it for me? Your entire message should focus on what is in the best interest of the client, and how you could and would serve them. It doesn’t matter what is important to you, only how they could benefit.
5. Keep them in the dark. Your customers are looking for information, and they will exhaust all efforts in their attempts to gain this information. Don’t hold back. Your customers are more prepared now than ever before. Make sure that you are the first person to give them the information they require and you will build credibility and trust beyond anything you can say or do.
6. Looks good, no message. Many entrepreneurs love a pretty design, but the problem that many advertisements have is that they lack substance. Each advertisement should pull the customer into a message, prove your case and push them into taking action.
7. The information junkie: Make sure that you advertisement has a clear call to action. People often skim and scan an advertisement and go back to read the parts they are interested in. If your call is buried in the content, they will simply move on to the next pitch.
8. Overdoing the pitch: Too much of a good thing is still too much. In your copy you must gently lead the consumer from why to what they need to do. If your copy is all about “why they need to take action now”, or “why they will lose their life’s meaning by not buying your widget,” you will lose your credibility and your customer will not only lose your number, but ignore any other message you send to them.
9. Not measuring your results: Einstein has been quoted as saying, “Insanity is doing the same thing over and over and expecting different results.” Why would you invest in a marketing method that has been proven ineffective? Get the most from your advertising dollar by testing different messages, hooks, and you will build credibility and trust beyond anything you can say or do.
6. Looks good, no message. Many entrepreneurs love a pretty design, but the problem that many advertisements have is that they lack substance. Each advertisement should pull the customer into a message, prove your case and push them into taking action.
7. The information junkie: Make sure that you advertisement has a clear call to action. People often skim and scan an advertisement and go back to read the parts they are interested in. If your call is buried in the content, they will simply move on to the next pitch.
8. Overdoing the pitch: Too much of a good thing is still too much. In your copy you must gently lead the consumer from why to what they need to do. If your copy is all about “why they need to take action now”, or “why they will lose their life’s meaning by not buying your widget,” you will lose your credibility and your customer will not only lose your number, but ignore any other message you send to them.
9. Not measuring your results: Einstein has been quoted as saying, “Insanity is doing the same thing over and over and expecting different results.” Why would you invest in a marketing method that has been proven ineffective? Get the most from your advertising dollar by testing different messages, hooks,ill too much. In your copy you must gently lead the consumer from why to what they need to do. If your copy is all about “why they need to take action now”, or “why they will lose their life’s meaning by not buying your widget,” you will lose your credibility and your customer will not only lose your number, but ignore any other message you send to them.
9. Not measuring your results: Einstein has been quoted as saying, “Insanity is doing the same thing over and over and expecting different results.” Why would you invest in a marketing method that has been proven ineffective? Get the most from your advertising dollar by testing different messages, hooks, and content.
10. Thank you, Bye Bye: Many business owners make this mistake. They spend all of their time and money trying to recruit new customers and forget about the important ones that have already bought you message. It costs you less to keep a customer and have them buy again because you don’t have to build a trust factor. Spend money on marketing to new customers, spend more on keeping the ones you have.

Now grade yourself. Are you making any of these mistakes? There is no magical marketing formula for your business; you must simply find the best one that works for you by trying and testing. Good luck and I will see you in the trenches.