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Suggest You - Mafia Marketing Lessons - Five Things Businesses Can Learn From Tony Soprano
In today’s job market, you have many options when it comes to applying for a job; you can apply in person, via postal mail, fax, e-mail, or through an online job database site, just to name a few.So, which one do you choose when you have all of those options? They each have their pros and cons, but more people are choosing to search and apply through career websites, such as Monster and Career Builder.Job seekers are attracted to these sites because they make the process of
Have you ever heard someone offer a positive idea in a meeting and nearly everyone around the table shoots it down immediately? There seems to be more reasons why it can’t or shouldn’t happen than in ways to make it happen. Many times these meetings become downer meetings, spiraling downward toward failure, and everyone leaves in frustration.Does it seem that your meetings never accomplish anything?Stop fighting the negative and use the negatives to drive toward the posit
Whether you are dealing with a prospect, customer, or vendor, your relationships will always make or break you. Tony has always been careful to preserve the friendships he felt were valuable. (However, we all know that relationships change over time.) As a business, your reputation follows you. Your marketing, sales, and after market follow up are crucial to your brand's well being. Bad PR can be a nightmare for businesses - especially when it comes to word-of-mouth marketing. If you sell a shoddy product or treat a customer badly, people will find out. They will turn your back on you if you don't set it right. In many cases, they might move on to the competition. (And, help that competition kill you!)
2. Making amends is usually possible.
A business can turn bad PR around if they admit their mistakes and seek to correct their errors. Giving money back, offering special discounts toward a next purchase, and making humor out of your foibles can help you if a customer has a bad experience. Offer something up if your company makes a mistake with a person that has given you money. A personal phone call, a free item, a truckload of wine or Armani suits - you get the idea, right? They'll remember how well you treated them.
3. If you want something done right, hire a professional.
Tony rarely brokers his own deals - and when he does, he tends to get stressed by the details. Most businesses feel this way at one time or another. If you own a business, more often than not, you should not be the only one telling people what you do. Advertising and marketing are essential to business growth, but as a business owner, you want to focus on maintaining relationships with your customers. Have others that can market your business for you, professionally. Have others that deal with the business muscle.Outsourcing works, but aways make sure to keep the quality in check. Shoddy outsourcing can turn into a nightmare with no ROI at all - and, in Tony's case, serious lega
According to an article published in The Harvard Business Review there is a high degree of correlation between sales growth and customer satisfaction scores. Well, yeah! That’s logical. Satisfied customers return to vendors who perform at a high level. Additionally they refer others so, obviously, higher levels of satisfaction should normally translate into increased sales volume. But how do you find out your companies satisfaction score?The typical way is to survey the custom
2. Making amends is usually possible.
A business can turn bad PR around if they admit their mistakes and seek to correct their errors. Giving money back, offering special discounts toward a next purchase, and making humor out of your foibles can help you if a customer has a bad experience. Offer something up if your company makes a mistake with a person that has given you money. A personal phone call, a free item, a truckload of wine or Armani suits - you get the idea, right? They'll remember how well you treated them.
3. If you want something done right, hire a professional.
Tony rarely brokers his own deals - and when he does, he tends to get stressed by the details. Most businesses feel this way at one time or another. If you own a business, more often than not, you should not be the only one telling people what you do. Advertising and marketing are essential to business growth, but as a business owner, you want to focus on maintaining relationships with your customers. Have others that can market your business for you, professionally. Have others that deal with the business muscle.Outsourcing works, but aways make sure to keep the quality in check. Shoddy outsourcing can turn into a nightmare with no ROI at all - and, in Tony's case, serious leg
"Any business arrangement that is not profitable to the other person will in the end prove unprofitable for you. The bargain that yields mutual satisfaction is the only one that is apt to be repeated." -- B.C. Forbes, founder of Forbes magazineFor some reason many businesses seem to be designed to leave customers with a bad taste in their mouths. It might be from indifferent service, mediocre merchandise, or from the feeling by the customer that they were in some way short
3. If you want something done right, hire a professional.
Tony rarely brokers his own deals - and when he does, he tends to get stressed by the details. Most businesses feel this way at one time or another. If you own a business, more often than not, you should not be the only one telling people what you do. Advertising and marketing are essential to business growth, but as a business owner, you want to focus on maintaining relationships with your customers. Have others that can market your business for you, professionally. Have others that deal with the business muscle.Outsourcing works, but aways make sure to keep the quality in check. Shoddy outsourcing can turn into a nightmare with no ROI at all - and, in Tony's case, serious leg
“I'm in an abusive relationship,” sighed Andrew. “My bookkeeper annoys the hell out of me but I just can't let him go. I keep hoping he'll improve… it's torture. Why do I do this to myself.”“You've already answered that question,” I replied. “You're in an abusive relationship. Would you feel better knowing that many business owners are in the same boat? They've outsourced a task or made concessions to a delinquent account with hope of reducing the stress, but it only made matters w
3. If you want something done right, hire a professional.
Tony rarely brokers his own deals - and when he does, he tends to get stressed by the details. Most businesses feel this way at one time or another. If you own a business, more often than not, you should not be the only one telling people what you do. Advertising and marketing are essential to business growth, but as a business owner, you want to focus on maintaining relationships with your customers. Have others that can market your business for you, professionally. Have others that deal with the business muscle.Outsourcing works, but aways make sure to keep the quality in check. Shoddy outsourcing can turn into a nightmare with no ROI at all - and, in Tony's case, serious leg
Many people view meetings for any purpose as a necessary evil. Others think they are not necessary - just evil! Both points of view reflect the reality that most meetings are run poorly.It takes a special individual to manage a truly terrible meeting. Do you recognize yourself (or your boss) in the following behaviors?Here are five guarantees of a disastrous meeting:1. Do not plan.Throw the agenda together just before the meeting or even at the start of the
4. Networking is crucial to marketing.
It's who you know - and who they know - that make a difference in your business. Try to network with potential customers in social settings. Local organizations often host networking events in major cities - check with your local Chamber of Commerce. Myspace, LinkedIn, and Youtube are great places for online businesses to hang out and make friends. Send greetings for holidays, learn about your prospects. Keep in touch on a regular basis. Remember birthdays. Know just enough about your customers that you feel like they may be part of the family - and that it's a good thing.
5. Loyalty begets loyalty, in most cases.
(Some people, however, are cut throat sociopaths...) If you are loyal to your customers and offer them rewards, they'll feel more involved in your brand. In turn, they may recommend you to other prospects, friends, and family. You won't win brand loyalty with every person you come across, but when you find your niche, and your target audience, you should protect them at all costs. The majority rules when it comes to your online audience - and when you get multiple emails requesting something, such as more information on a product, take a moment to decide to fix it TODAY. When a member of your audience wants more information, give it to them. Then let them know about the favor.
It's true, Tony Soprano has had a bad run of business luck and family issues surrounding him for the past decade or so, but until next week, we won't know how it turns out. Considering that his line of work is a part of a dying breed, he m
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