warm-fuzzy feelings from your final marketing salvo so your boss will give you a good reference on future jobs.

Only apply “C” if you really want to re-sell that customer again, or if that customer is a potential referrer of business to you. Otherwise it’s too

Quick Quiz: Let’s say you’ve just out-marketed a competitor who has a product that in all honesty is superior to yours. You’ve done a better job of signaling to the customer that your product will actually meet the consumer’s needs better.

Congratulations.

Now what? Do you:

• A. Stop communicating with the customer. (Hey, they’ll eventually find out the other product is better anyway.)
• B. Immediately fire out a quick customer satisfaction survey. (Hoping for a high score while they’re still happy with their brand new product.)
• C.Build a relationship with the customer. (Using appropriate post-sale signaling to counter the superior product’s advantages.)

What’s the right answer? Well, it depends on the future value of that customer.

“A” is the right answer if you are in a one-time sale situation with little hope of re-sell, cross-sell or word-of-mouth from the customer. “B” may be best if you are planning on quitting your job in a month or so and want to generate some warm-fuzzy feelings from your final marketing salvo so your boss will give you a good reference on future jobs.

Only apply “C” if you really want to re-sell that customer again, or if that customer is a potential referrer of business to you. Otherwise it’s too

Now what? Do you:

• A. Stop communicating with the customer. (Hey, they’ll eventually find out the other product is better anyway.)
• B. Immediately fire out a quick customer satisfaction survey. (Hoping for a high score while they’re still happy with their brand new product.)
• C.Build a relationship with the customer. (Using appropriate post-sale signaling to counter the superior product’s advantages.)

What’s the right answer? Well, it depends on the future value of that customer.

“A” is the right answer if you are in a one-time sale situation with little hope of re-sell, cross-sell or word-of-mouth from the customer. “B” may be best if you are planning on quitting your job in a month or so and want to generate some warm-fuzzy feelings from your final marketing salvo so your boss will give you a good reference on future jobs.

Only apply “C” if you really want to re-sell that customer again, or if that customer is a potential referrer of business to you. Otherwise it’s too

y with their brand new product.)

C.Build a relationship with the customer. (Using appropriate post-sale signaling to counter the superior product’s advantages.) What’s the right answer? Well, it depends on the future value of that customer.

“A” is the right answer if you are in a one-time sale situation with little hope of re-sell, cross-sell or word-of-mouth from the customer. “B” may be best if you are planning on quitting your job in a month or so and want to generate some warm-fuzzy feelings from your final marketing salvo so your boss will give you a good reference on future jobs.

Only apply “C” if you really want to re-sell that customer again, or if that customer is a potential referrer of business to you. Otherwise it’s too

The Most Perfect Businesses Often Fail
When I was a small kid, I remember going to my Uncle Barry's house and be amazed at his paintings. His paintings looked so real, it was hard to distinguish them from photographs. I thought he was on the road to being famous.A few years later

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“A” is the right answer if you are in a one-time sale situation with little hope of re-sell, cross-sell or word-of-mouth from the customer. “B” may be best if you are planning on quitting your job in a month or so and want to generate some warm-fuzzy feelings from your final marketing salvo so your boss will give you a good reference on future jobs.

Only apply “C” if you really want to re-sell that customer again, or if that customer is a potential referrer of business to you. Otherwise it’s too

Subliminal Messages in Advertising - Overwhelm, Overdeliver and Overload With Free Bonuses
There are many powerful subliminal messages in advertising. We are only going to deal with one of those messages which I think is probably the most powerful one. And that message or emotion is greed. No one likes to admit this particular emotion bu

warm-fuzzy feelings from your final marketing salvo so your boss will give you a good reference on future jobs.

Only apply “C” if you really want to re-sell that customer again, or if that customer is a potential referrer of business to you. Otherwise it’s too much work and expense.

Take heart, though. If you’ve out-marketed the better model once, you can do it again. And this time you’ll have the advantage of knowing two absolutely key pieces of information about your customer that your competitor with the better product won’t have.

You know what and when your customer bought. You can establish a bonding, long-term rapport with the customer, long before she’s thinking about another purchase of the product.

If your product is even close in price and performance, you can build upon your head start on the competition by savvy marketing that bonds that customer to you.