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Suggest You - Exhibit Hall Do's and Don'ts - For Exhibit Hall Managers, Event Hosts and Exhibitors Too
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is "How do I know if my business or service is brand material?" With businesses opening left and right, and more and more closing each year, I'm glad there are smart business owners open to understanding the issue.If you've found yourself asking the same thing, don't worry you're not alone. Perhaps, this can shed some light.At a recent luncheon, the same question came up again in a different way. I was seated next to an attorney whose sole practice focuses on elder abuse cases, he asked me in rapid succession (a manner that showed me he'd be great in court):"
So many business people neglect this valuable asset that may be used for a multitude of messages.Don’t fall for the trap of supplying a “scribbler” for others that virtually guarantees your card will be in the “round file” sooner rather than later.Remember it is your card, why not put it to good use? Here are just a few ideas to get you thinking along the correct lines.· List the things that differentiate you or your company from the competition. · Relevant information on your products and/or services · Testimonials from satisfied customers · Your guarantee for your products/services · If it is appropriate…your hours of business · Your company mission statement and/or goals · Special Offers · Your Points of Difference from the competition · Product Information · Links to Interesting Websites · A Cartoon · Public Holiday Dates a
When it comes to numbers of booths, the color of the carpets, how much to charge for what size of booth, etc., that stuff is the science. When it comes to managing expectations and meeting the needs of the disparate 'shareholders' as it were, that is the art.
I've been to many, many exhibit halls in many markets, as speaker, presenter, event host (too many times to count) as well as just plain attendee. It's really magic when both the art and science of the hall come together and I can tell you that it's harder to achieve than it looks. For the most part, it's the art side that gets neglected.
Here are some tips to increase your chances of knocking it out of the park:
(1) Let it flow.
Traffic is essential to making an exhibit hall hum. At best, the hall takes on an 'electric' aspect, and people wander through not just to 'check out the booths' as if ticking off an item on their 'make the conference worthwhile' checklist. They go back to the hall because that's where the excitement is - like the midway at the carnival, the cafeteria in the office building, or the commercials during superbowl. If the talks and presentations at
My firm looks at hundreds of new product ideas, concepts and inventions every year. Many have great potential. When reviewing these opportunities the creator inevitably asks some form of the following: “Before spending any money, how can I get a feel for the potential success of my new idea?”Consumer research, focus groups and test marketing are commonly utilized by established companies to gauge the market reception and viability of new product offerings. Even limited, controlled programs such as these are beyond the reach of most entrepreneurs. There are, however, other options that can yield a strong indication of potential success, or failure.Review with Friends, Family, Co-WorkersThe inventor needs to be very protective of their proprietary idea. Never discuss the product or idea with any stranger or business without obtaining a signed Non-Disclosure Agreement. This protects bo
I've been to many, many exhibit halls in many markets, as speaker, presenter, event host (too many times to count) as well as just plain attendee. It's really magic when both the art and science of the hall come together and I can tell you that it's harder to achieve than it looks. For the most part, it's the art side that gets neglected.
Here are some tips to increase your chances of knocking it out of the park:
(1) Let it flow.
Traffic is essential to making an exhibit hall hum. At best, the hall takes on an 'electric' aspect, and people wander through not just to 'check out the booths' as if ticking off an item on their 'make the conference worthwhile' checklist. They go back to the hall because that's where the excitement is - like the midway at the carnival, the cafeteria in the office building, or the commercials during superbowl. If the talks and presentations at
The goals of every media replication and packaging project are:Deliver your product to the end-user on time.Use the most cost effective options possible to achieve the project's business goals.Deliver a pristine, high quality final product to the end-user. The first step to achieving these goals is to establish a budget and timeline that meets all project requirements. The best way to ensure that timing and budgetary restraints are met is to involve all the pertinent players from the start. On many projects, the replication and packaging people are brought in too late to optimize the campaign's effectiveness. Too often decisions are made without the input of key participants in the process, resulting in a truncated replication and packaging timeline and less- than- optimal product costing more than it should.The participation of
Here are some tips to increase your chances of knocking it out of the park:
(1) Let it flow.
Traffic is essential to making an exhibit hall hum. At best, the hall takes on an 'electric' aspect, and people wander through not just to 'check out the booths' as if ticking off an item on their 'make the conference worthwhile' checklist. They go back to the hall because that's where the excitement is - like the midway at the carnival, the cafeteria in the office building, or the commercials during superbowl. If the talks and presentations at
Adding voice to your business websites can increase sales as much 300% - 500% based on how you utilize this technology. One definite advantage to adding voice to your web pages is it gives your sites a ‘personal’ touch, and can connect with your web visitors much more then a site that does not incorporate voice. This technology is not new, voice on web pages has been around for years, but very few business web pages utilize this technology to 100%.On any business website, voice can be used to introduce yourself to a web visitor. It can also be used to give detailed instructions to a prospect or lead. Most importantly however, voice can be used to record previous customer testimonials to give even more product assurance to your new visitor. Testimonials are HUGE, they are the #1 sales tool you can use. People do care what other people have said about your product or service. And when you h
(1) Let it flow.
Traffic is essential to making an exhibit hall hum. At best, the hall takes on an 'electric' aspect, and people wander through not just to 'check out the booths' as if ticking off an item on their 'make the conference worthwhile' checklist. They go back to the hall because that's where the excitement is - like the midway at the carnival, the cafeteria in the office building, or the commercials during superbowl. If the talks and presentations at
Do you believe in the power of the mind to help treat physical problems? Do you believe your subconscious holds the key in getting rid of unwanted habits? Do you have the desire to help people? If so, a career as a hypnotherapist may be the career you’ve been searching for.As more and more people understand the power of the human mind in solving life’s problems, the demand for qualified hypnotists and hypnotherapists increases. And, no wonder. The range of issues aided through the use of hypnosis is astounding. This, of course, is just a short list of the many reasons people seek the services of a hypnotist:* Pain control* Smoking cessation* Weight loss* Sports improvement* Test anxiety* Fear of flying* Fear of public speaking* Writer’s block* General anxiety* Insomnia* Medical conditions such as IBS, asthma and hi
As such...make sure the hall itself is in the middle of all the presentation rooms.
This can be tough because some of the buildings these conferences are held in weren't designed with this in mind. An attendee has to trek a long way away from their next breakout to even get near the hall. Don't hold your conference in that venue if this is the case. The exhibit hall will fail.
Also...make sure all the doors (entrances/exits) etc. are wide open to the hall. All of them - don't force people to squeeze through one half a set of doors - they'll leave.
If you must have security at the doors, make sure it is friendly and unintimidating for attendees to get through. Even better, ask why you have to have security in the first place. Unless you actually have a need for a metal detector, isn't more people going into the hall better than fewer? Let them in, for pete's sake, let them all in.
(2) Add v
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