Suggest You - Business

Do You Know the Difference Between Commercial and Executive Suites?
If you don’t, it could cost you a lot of money. Particularly if you’re a small business, start-up or a company looking for short-term office accommodations. At first glance you might say to yourself, “Executive suites sound way too expensive for my budget.” But don’t be fooled by a name. If you’re looking to set-up and staff an office, executive office space could save you as much as

ands out from the crowd.

I don't know the reason, but I do know that there's good news in it for you. If you take the chance to be different, you'll increase your response to those ads and grow your business by leaps and bounds.

So give it some thought. Think about what you do best. Consider your favorite part of your business. Where do you outshine your competition? What IS your specialty?

And what rule says your ad must list features instead of benefits? Copywriters spend hours working on one page of copy in

Flight Technician Resource Guide
Finding employment as a flight technician can be especially challenging for some as the opportunities are fairly limited depending on your current residency and your willingness to relocate. At the same time there are a number of resources available to you at your fingertips to help you in your quest to find work. The following are some of the resources that I have found helpful in tracking dow

Most Americans like to be viewed as individuals. We don't want to be seen as "just like" anyone else, because we're not. So why do so many businesses advertise their services just like everyone else?

One theory is that most people don't study copywriting or hire a copywriter. They depend upon the folks at the newspaper or the yellow pages ad salesman to tell them what should be included in their ads. They mistakenly believe that those folks are experts who will help them build their business.

Of course those people have no knowledge of the business or what it offers -- and most of them have no training in marketing. Their business is selling ads, not writing good copy to fill those ads. So they advise you to do what everyone else in your profession does. It's safe, after all. Everyone does it.

The sad thing is, it doesn't help the business and it doesn't help the consumer who is looking for a specialist to solve a problem.

I've been reading a lot about this problem lately, so just for fun I opened my yellow pages at random. I found pest control. Of 14 companies listed, 8 had some form of block ad. Each ad listed several varieties of insects and mentioned that the business is insured. Most displayed a picture of a spider.

Two companies were geared toward removing mammals, and that's where I found the only glimmer of individuality. Both listed a variety of animals, but one had a subhead stating that they were bat removal specialists.

Then I opened another page and found a couple dozen professional movers. I found pictures of trucks, and copy that was almost identical on every ad. The only way to choose one would be to shut your eyes and point at the page.

My theory is that while everyone wants to be an individual, most people are afraid to be too different. Maybe they think their competitors will get angry if they say "I do XYZ better than anyone else." Maybe they're afraid to mention a specialty for fear they won't be called for anything else. Maybe they're afraid they really aren't better. Maybe they're afraid that customers won't respond to ad copy that stands out from the crowd.

So give it some thought. Think about what you do best. Consider your favorite part of your business. Where do you outshine your competition? What IS your specialty?

And what rule says your ad must list features instead of benefits? Copywriters spend hours working on one page of copy in o

Got Motor Skills?
After generations of error, fifty-years of proof convinces some skeptics.Fact: The faster you read, the better your comprehension.Mrs. Harrison, my 3rd grade teacher, hammered into our numbskulls – If you want to understand what you are reading – always read it slowly.She could only teach us what she knew and had been taught in Teachers College. For one hundred years teach

ave no knowledge of the business or what it offers -- and most of them have no training in marketing. Their business is selling ads, not writing good copy to fill those ads. So they advise you to do what everyone else in your profession does. It's safe, after all. Everyone does it.

The sad thing is, it doesn't help the business and it doesn't help the consumer who is looking for a specialist to solve a problem.

So give it some thought. Think about what you do best. Consider your favorite part of your business. Where do you outshine your competition? What IS your specialty?

And what rule says your ad must list features instead of benefits? Copywriters spend hours working on one page of copy in

Leaders Invest in Growing and Developing People
"A true Master is not the one with the most students, but one who creates the most Masters. A true leader is not the one with the most followers, but one who creates the most leaders." — Neale Donald WalschSuccessful leaders understand the difference between things and people in an organization. They know that it's important to manage things, but that it's even more important to lead peo

und pest control. Of 14 companies listed, 8 had some form of block ad. Each ad listed several varieties of insects and mentioned that the business is insured. Most displayed a picture of a spider.

So give it some thought. Think about what you do best. Consider your favorite part of your business. Where do you outshine your competition? What IS your specialty?

And what rule says your ad must list features instead of benefits? Copywriters spend hours working on one page of copy in

Make Money With Classified Advertising
When we first get on the internet we are told that there is a lot of advertising available. If you are starting a work at home business the first thing you come come across is get free classified advertising. Well there are two kinds of Classified advertising paid and free. Of course we all would like to get it free.As they say you get what you pay for and in Work at home business

that was almost identical on every ad. The only way to choose one would be to shut your eyes and point at the page.

So give it some thought. Think about what you do best. Consider your favorite part of your business. Where do you outshine your competition? What IS your specialty?

And what rule says your ad must list features instead of benefits? Copywriters spend hours working on one page of copy in

Office Furniture Manufacturers in Great Britain are Facing More Challenges
After several years of healthy growth during the second half of the 1990s, the office furniture industry in Great Britain has entered a phase of stagnation or only modest growth. Most of the observed growth goes on account of higher prices. Sales in real-terms - that is after the elimination of the impact of inflation - are now approximately thirty percent lower than at the beginning of this ce

ands out from the crowd.

So give it some thought. Think about what you do best. Consider your favorite part of your business. Where do you outshine your competition? What IS your specialty?

And what rule says your ad must list features instead of benefits? Copywriters spend hours working on one page of copy in order to bring out all the benefits of a product or service. Why? Because all customers want to know the answer to: "What's in it for me?" They want to know the benefits.

Before you place your next ad take the time to think about yourself and your business. You're the expert who knows what you offer, so don't rely on someone who has known you for 5 minutes to tell the world what you can do.

Then allow yourself at least a couple of hours to write your ad. What you say really is that important.

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Feedback on performance is certainly one of the most critical aspects of personnel development and one that deserves to be taken very seriously. But after 25 years of managing people I am going to finally confess how I feel about the whole process. I HATE Performance Appraisals. I hate giving them. I hate receiving them. Whew! I feel better getting that off my chest.

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Suggest You - To Market your Small Business, Get Out of the Crowd

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