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Controlling Your Overheads
Many businesses focus heavily on getting as many sales as possible, generating recurring sales and generating new leads, and this is all good. Infact it is a truism that without selling things your business cannot operate, so to fo

st critical demographic group - people aged 18-34 - the survey found that using a promotional product as the only advertising medium increased brand interest in 69% of cases and created a favourable impression of a br

Getting Paid! Determining the Debtor's Financial Status
What are the debtor’s assets?How can I determine what the debtor owns? First, you must determine what are the assets of the debtor. This basically means- If the debtor does not have cash, what do they own and could be sold to

Promotional products have long been recognized as an essential and effective part of the marketing mix - a key ingredient in integrated marketing campaigns. For example, advertising and direct mail campaigns tend to receive improved response rates when they are supported by promotional products; the giving of promotional products encourages customer goodwill towards a company and its sales force, and can help generate repeat business as well as customer referrals; internal awards and incentive programs motivate employees and improve performance; and giving away promotional products drives traffic to exhibitors’ booths at trade or consumer shows.

A new study* conducted in November 2006 has further proven the value of promotional products in today’s highly competitive marketplace. Commissioned and published by the Promotional Products Association International (PPAI) in the US, the research shows that promotional products are an effective advertising medium and create a more positive outlook towards an advert and the brand. By questioning the most critical demographic group - people aged 18-34 - the survey found that using a promotional product as the only advertising medium increased brand interest in 69% of cases and created a favourable impression of a bra

Rules are Not Made to be Broken
Are you surprised when you read and hear about all of the corruption within business these days? I'm not. The way people act in business situations is nothing more than a reflection of how they act in their normal lives. Why woul

are supported by promotional products; the giving of promotional products encourages customer goodwill towards a company and its sales force, and can help generate repeat business as well as customer referrals; internal awards and incentive programs motivate employees and improve performance; and giving away promotional products drives traffic to exhibitors’ booths at trade or consumer shows.

Building A Brand Without Breaking The Bank
If you traveled to a remote island and had to take some non-alcoholic beverage, would you prefer an unknown brand taken by the natives to Coca-Cola?If you're like me, I'll insist on something I am conversant with.All o

prove performance; and giving away promotional products drives traffic to exhibitors’ booths at trade or consumer shows.

Your First Job -- Work Experience And Applications
Increasingly, it is received wisdom that you will need work experience prior to applying for your first job, and that, particularly in the arts, this will probably have been unpaid. The number of graduates has been rising sharply ov

place. Commissioned and published by the Promotional Products Association International (PPAI) in the US, the research shows that promotional products are an effective advertising medium and create a more positive outlook towards an advert and the brand. By questioning the most critical demographic group - people aged 18-34 - the survey found that using a promotional product as the only advertising medium increased brand interest in 69% of cases and created a favourable impression of a br

Measuring Lean Results In Healthcare
Over the last couple years, we have been working with Healthcare organizations to adapt Lean to their complex processes in laboratory and hospital environments. Predictably, there was much skepticism from Clinicians and administrato

Those in this age group are among the hardest for marketers to reach, yet highly desirable from an advertiser’s perspective. Demonstrating that promotional products have an impact on this sector of the population means that they are likely to have a similar effect on other age groups.

* Source: An experiment conducted exclusively for PPAI by university researchers at Louisiana State University and the University of Texas at San Antonio. Print

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Working in an office, there is bound to be incidents that you wish you could take back. Learn to successfully manage relations and employment after...

You wouldn't expect the President of Customersatisfaction.com, popular keynote speaker and best-selling author, Dr. Gary S. Goodman, to say surveys suck. But he gives five reasons for doubting their validity and the motivations of those who use them as devices to determine customer satisfaction.

In the information industry, as in any commercial industry, the one that sets the price has the ultimate responsibility of directing attention, while focusing on minimizing costs and maximizing returns.

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