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    If you feel as though you are meeting yourself coming and going; if “de ja vu” is happening to your sales and marketing efforts; if “trial and error” is your marketing strategy, then this article is for you. Whether you have a marketing department or handle this function yourself you need to understand that one of the reasons businesses have unsuccessful marketing strategies is because they have not clearly defined their market. Everyone may need your product or service but everyone is
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    nderstand that one of the reasons businesses have unsuccessful marketing strategies is because they have not clearly defined their market. Everyone may need your product or service but everyone is
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    have not clearly defined their market. Everyone may need your product or service but everyone is not your customer. Marketing helps you not only define your market, marketing will help you speak to it in a way that what you say will actually be heard.

    KNOW THY CUSTOMER

    To Thine Own Self Be True. What is your specialty (not your product, but you)? What is your niche? Your gift is key to identifying your market.

    Know Thy Passion. Money aside,

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