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Suggest You - How Much Time Should You Spend On Marketing?
A lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. I know some businesses which want to change their logo regularly in hopes that it will somehow magically improve their brand and their business. Woe are they.Smart marketers, however, know that the brand is the sum total of what people think about your organization, and that it is expressed in every contact customers have with you.M
But what about "all those other things" that have to get done?
All those administrative business tasks like paying bills, invoicing clients, going to the bank, picking up office suppli
Watch Out For The FinancingIts almost 9 PM and you've got just one more order to fill because you promised “Henry” you'd have his order ready for pick up first thing tomorrow, Henry's an old customer, a good friend and has a machine down and the part we stock will have him up and going again. But the nagging thought comes back again . . . . “after 27 years I don't need this anymore, I'm gonna sell it!”There are many different reasons why businesses are sold. But of
But just how should you divvy up your day?
How much time should you spend on marketing?
I believe you need to spend at least half of your time on marketing. In fact, as a business owner, I believe you really only have two main responsibilities:
1) Spending your time on revenue-producing activities
2) Marketing your business
Your time is valuable, so you shouldn't waste it on mundane tasks that someone else could easily do.
You should be spending half your time generating income for your business. This might include things like servicing your clients and creating products.
The other half of your time should be spent on marketing to grow your business. That might include activities like writing articles and press releases, doing speaking engagements, writing and publishing an ezine or newsletter, advertising, relationship marketing, networking or Internet marketing. Any activity that is designed to bring you more clients or more sales.
But what about "all those other things" that have to get done?
All those administrative business tasks like paying bills, invoicing clients, going to the bank, picking up office supplie
Good Job!So now that you’ve done your job and convinced Jane Doe to give to your non-profit organization, you’ve just processed the payment - now what?You could move on to other “important” things like making sure the coffee machine is stocked with fresh grounds and Jimmy has the new mechanical pencils he requested OR you could do something small that will make a huge impression on the new donor.Now Is The TimeThe most important time to make an impression
I believe you need to spend at least half of your time on marketing. In fact, as a business owner, I believe you really only have two main responsibilities:
1) Spending your time on revenue-producing activities
2) Marketing your business
Your time is valuable, so you shouldn't waste it on mundane tasks that someone else could easily do.
You should be spending half your time generating income for your business. This might include things like servicing your clients and creating products.
The other half of your time should be spent on marketing to grow your business. That might include activities like writing articles and press releases, doing speaking engagements, writing and publishing an ezine or newsletter, advertising, relationship marketing, networking or Internet marketing. Any activity that is designed to bring you more clients or more sales.
But what about "all those other things" that have to get done?
All those administrative business tasks like paying bills, invoicing clients, going to the bank, picking up office suppli
The Zippo company originated in a small Pennsylvania town during the depression, at a time when the United States was indeed struggling. Zippo's success was created through innovation and a lot of hard work, through the creation of a durable yet still very functional product, a very effective marketing campaign that includes a lifetime warranty. What happened was one night in 1932 there was a dinner held at the country club in Bradford, Pennsylvania. Attending the dance w
Your time is valuable, so you shouldn't waste it on mundane tasks that someone else could easily do.
You should be spending half your time generating income for your business. This might include things like servicing your clients and creating products.
The other half of your time should be spent on marketing to grow your business. That might include activities like writing articles and press releases, doing speaking engagements, writing and publishing an ezine or newsletter, advertising, relationship marketing, networking or Internet marketing. Any activity that is designed to bring you more clients or more sales.
But what about "all those other things" that have to get done?
All those administrative business tasks like paying bills, invoicing clients, going to the bank, picking up office suppli
Starting your own private label clothing company is not as difficult as you may think. I assure you that the founding members of Volcom, Paul Frank, Hurley and Von Dutch, are not mad geniuses of fashion. You can duplicate their rise to brand stardom provided that you have the following:1. A decent logo2. Creative concepts and graphics - Design Talent3. A unique, blank apparel supplier4. A decent screen printer5. A Line Sheet to show potential buye
But what about "all those other things" that have to get done?
All those administrative business tasks like paying bills, invoicing clients, going to the bank, picking up office suppli
If you are young and have not chosen your career yet or if you've been working for some time and have decided to change your job or career but are not sure which career or job you are going to change to, you can take advantage of career help available online as well as offline. Career or job change has been more and more common in our turbulent job or labour markets, and many people all over the world are trying to find a job, every day.What does such a career aid consist o
But what about "all those other things" that have to get done?
All those administrative business tasks like paying bills, invoicing clients, going to the bank, picking up office supplies, fulfilling orders, monthly bookkeeping and clerical tasks like filing?
Or all of those household tasks like grocery shopping, cleaning your house, and doing laundry?
Find a way to delegate "all those other things"
...so you can focus your time on your top two priorities. If your time is worth $50 an hour or $150 an hour and you are spending it on $10 an hour tasks, it just doesn't make sense.
What if you can't afford to hire help?
I was in this boat for a long time myself. My mentors kept telling me to create a team and delegate. But I thought I couldn't afford to. When I finally took the leap of faith and began assembling a team, my entire business and life changed.
I went from being a lone ranger doing everything in my businesses (yes, it was very tiring!) to a team that includes a bookkeeper, CPA, attorney, virtual assistant, writer, art director and production artist, media buyer, web developer, product manufacturer, fulfillment house, computer technician, real estate partners, property management company and others I'm sure I'm forgetting about right now.
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