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Suggest You - Enough About Me Let's Talk About YOU?
Manufacturing is a branch of industry which accounts for about one-quarter of the world's economic activity. It is the application of tools and a processing medium to the transformation of raw materials into finished goods for sale.Manufacturing includes all intermediate processes required for the production and integration of a product's components. S
"WII FM" (What's in it for me?)
If you aren't constantly telling the reader what's in it for her, she won't read your marketing messages.
To help you get the best results with your copy, here's something you can do that I learned from one of my teachers.
After writing your copy, go back and highlight each-and-every "I," "we," "our," and "us." Then, re-write each sentence with a "you attitude."
Let your prospects know you care about their interests.
Speak in terms of the benefits they wi
Executive summaryIts revenues made up US $139($184) billion, assets equaled $62($82) billion, and the number of employees reached more than 30,000 people in 20 countries around the world.While Enron Corporation was so highly praised by the outside observers, internally it had highly decentralized financial control and decision-making structure,
I cringe as I notice how enthralled these companies are with themselves. For instance, a sales letter I received late last year stated:
==> "We have been in business for 10 years"
==> "We’re having a sales contest to see how many we can sell"
==> "We have won many awards…"
==> "We serve clients in the Los Angeles area"
Now, I hope you’re thinking what I'm thinking... "WHO CARES?"
Right?
There isn’t any mention of anything that benefits me. It speaks only of themselves with a proud self-serving tone.
Why would I do business with someone that doesn't care enough to learn more about my needs, wants, and desires?
This business was too busy telling me about them and not enough about the customer.
They’re not alone, however.
Almost every direct mail piece I receive in the mail is filled with "I", "me," "our," and "we."
Now, it's really not all that practical to write a letter without saying "I," "we," or "our" - but you should certainly have the word "YOU" 5 or 6 six times for every reference to "us" or "my" company.
Here are some examples of how you can easily change the way you present yourself from a "ME" mentality to a "YOU" attitude."
Instead of: “I am pleased to tell you..." ==> Say: "You will be pleased to discover..."
Instead of: "Our staff is experienced..." ==> Say: "Your will be handled by qualified, experienced people who can answer just about any area of expertise..."
Instead of: "We sell only quality products..." ==> Say: "You will love the XR250 model or you will receive double your money back!"
Does the wording make more sense?
When you write a sales letter, copy for a website or email, put yourself in the mindset of the reader of your letter.
You should constantly say to yourself:
"If I were the customer, why would I be interested in this…?”
It's the oldest lesson in sales. Maybe you've heard it this way: "What's the radio station everyone listens to?"
"WII FM" (What's in it for me?)
If you aren't constantly telling the reader what's in it for her, she won't read your marketing messages.
To help you get the best results with your copy, here's something you can do that I learned from one of my teachers.
After writing your copy, go back and highlight each-and-every "I," "we," "our," and "us." Then, re-write each sentence with a "you attitude."
Let your prospects know you care about their interests.
Speak in terms of the benefits they wil
When you go into an interview, you need to leave your nerves at the door. The best way to prepare is to develop beforehand, your own story (or stories). This is especially great for the "behavioral" or "competency"-based interview being used more today. A behavioral interviewer will spend about half the interview on your job skills, and about half on your b
Right?
There isn’t any mention of anything that benefits me. It speaks only of themselves with a proud self-serving tone.
Why would I do business with someone that doesn't care enough to learn more about my needs, wants, and desires?
This business was too busy telling me about them and not enough about the customer.
They’re not alone, however.
Almost every direct mail piece I receive in the mail is filled with "I", "me," "our," and "we."
Now, it's really not all that practical to write a letter without saying "I," "we," or "our" - but you should certainly have the word "YOU" 5 or 6 six times for every reference to "us" or "my" company.
Here are some examples of how you can easily change the way you present yourself from a "ME" mentality to a "YOU" attitude."
Instead of: “I am pleased to tell you..." ==> Say: "You will be pleased to discover..."
Instead of: "Our staff is experienced..." ==> Say: "Your will be handled by qualified, experienced people who can answer just about any area of expertise..."
Instead of: "We sell only quality products..." ==> Say: "You will love the XR250 model or you will receive double your money back!"
Does the wording make more sense?
When you write a sales letter, copy for a website or email, put yourself in the mindset of the reader of your letter.
You should constantly say to yourself:
"If I were the customer, why would I be interested in this…?”
It's the oldest lesson in sales. Maybe you've heard it this way: "What's the radio station everyone listens to?"
"WII FM" (What's in it for me?)
If you aren't constantly telling the reader what's in it for her, she won't read your marketing messages.
To help you get the best results with your copy, here's something you can do that I learned from one of my teachers.
After writing your copy, go back and highlight each-and-every "I," "we," "our," and "us." Then, re-write each sentence with a "you attitude."
Let your prospects know you care about their interests.
Speak in terms of the benefits they wi
The diversity management has demonstrated and proved its necessity and importance in improving work relationships and making them more effective and beneficial for all participants. It is the great idea because it involves study and understanding not just the richness of cultures but personal feelings, values, beliefs political and sexual attitudes and still
Here are some examples of how you can easily change the way you present yourself from a "ME" mentality to a "YOU" attitude."
Instead of: “I am pleased to tell you..." ==> Say: "You will be pleased to discover..."
Instead of: "Our staff is experienced..." ==> Say: "Your will be handled by qualified, experienced people who can answer just about any area of expertise..."
Instead of: "We sell only quality products..." ==> Say: "You will love the XR250 model or you will receive double your money back!"
Does the wording make more sense?
When you write a sales letter, copy for a website or email, put yourself in the mindset of the reader of your letter.
You should constantly say to yourself:
"If I were the customer, why would I be interested in this…?”
It's the oldest lesson in sales. Maybe you've heard it this way: "What's the radio station everyone listens to?"
"WII FM" (What's in it for me?)
If you aren't constantly telling the reader what's in it for her, she won't read your marketing messages.
To help you get the best results with your copy, here's something you can do that I learned from one of my teachers.
After writing your copy, go back and highlight each-and-every "I," "we," "our," and "us." Then, re-write each sentence with a "you attitude."
Let your prospects know you care about their interests.
Speak in terms of the benefits they wi
Here are a few simple things to keep in mind when the situation has deteriorated and the heat has been turned up.The first is to breathe. That’s right. Here is the big secret you’ve been waiting for! Breathe! When human beings are faced with very tense situations we will often freeze up and forget to breathe. It’s out natural flight or fight reflex.
Instead of: "We sell only quality products..." ==> Say: "You will love the XR250 model or you will receive double your money back!"
Does the wording make more sense?
When you write a sales letter, copy for a website or email, put yourself in the mindset of the reader of your letter.
You should constantly say to yourself:
"If I were the customer, why would I be interested in this…?”
It's the oldest lesson in sales. Maybe you've heard it this way: "What's the radio station everyone listens to?"
"WII FM" (What's in it for me?)
If you aren't constantly telling the reader what's in it for her, she won't read your marketing messages.
To help you get the best results with your copy, here's something you can do that I learned from one of my teachers.
After writing your copy, go back and highlight each-and-every "I," "we," "our," and "us." Then, re-write each sentence with a "you attitude."
Let your prospects know you care about their interests.
Speak in terms of the benefits they wi
Fundraiser bracelets are hugely popular among young people, particularly the custom silicone bracelets with a trendy slogan impressed in the rubber. Silicon wristbands come in every color under the sun, with bright vibrant colors leading the pack, but black and white are also big hits.You'll see a pink silicone bracelet promoting breast cancer events s
"WII FM" (What's in it for me?)
If you aren't constantly telling the reader what's in it for her, she won't read your marketing messages.
To help you get the best results with your copy, here's something you can do that I learned from one of my teachers.
After writing your copy, go back and highlight each-and-every "I," "we," "our," and "us." Then, re-write each sentence with a "you attitude."
Let your prospects know you care about their interests.
Speak in terms of the benefits they will receive. Tell them what is in it for them.
They do not and will not care about you, until they know how much you care about them.
© 2001 By Craig Valine
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