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Suggest You - 10 Innovative Packaging Ideas
Imagine one evening while you try to put order in the old attic, amidst the dark and the dust gathered by the years, you discover an old photo album, last century’s early version of a home multimedia database…A photo album, containing mostly black & white photos of family elders –occasions like weddings, gatherings, celebrations, trips around the world, full on sentimental value, and even – why not – historical value. After all, at day end, everyone’s own history is a part of the world’s history – seeing it from a philosophical point of view.But unfortunately -as it happens with old technology storage media - time leaves its trace on the photos. For instance visible marks on the surface, dust and scratches and discolouring and fading are constantly populating the surface of each of your valuable photos: humid, photo-hungry germs are feeding their appetite starting from each photos edges, slowly but steadily progres
7. Try the Metallic Look
Most labels are printed on white or clear material, but there are many other options available to you. One look you can consider is using a metallic foil for your labels or packaging. With a good design the metallic look can be very striking when compared to the same design on white, and really isn’t that much more expensive.
8. Focus Your Packaging on a Specific Target
The Axe line of products from Unilever has a very specific target audience – young men aged between 18 and 35. So they built their packaging to appeal to that target. The package for the Axe Shower Gel looks like it could just as easily co
Market research plays two roles in the communication processes of any business system. First, it is part of the marketing intelligence feedback process. It provides decision makers with data on the effectiveness of the current employed techniques and provides insights for necessary changes. Second, market research is the primary tool for exploring new opportunities in the media marketplace. Segmenting, questioning and evaluating the targeted markets are the steps to acquire the necessary knowledge regarding the publics' preferences, tendencies and interests in relation, for example, to contemporary political news.According to scholars, research can be viewed as playing three functional roles; descriptive, diagnostic, and predictive. Its descriptive function includes gathering and presenting statements of fact. The diagnostic function serves as the explanatory step in the process. Finally, the predictive function us
Today, to break through the clutter of the hundreds of other competing products out there it pays to be different. Look at what your competition is doing, and make sure you have an innovative and unique look. Innovation in packaging will get your product noticed, it will help build your brand, and it will give your product some personality. Whether you like it or not your product is initially going to be judged by your packaging.
So, how do you create innovative packaging? You can pay a packaging design firm thousands of dollars to come up with some ideas or you can create the ideas yourself. Here are ten ideas that will hopefully stimulate some packaging innovations for your own products.
1. Create a Reusable Package
The boutique beverage market is mature and extremely competitive, so you might think there are few really new ideas when it comes to packaging. You would be wrong. POM Tea has created something truly different. For a start the product itself is different – it is tea infused with pomegranate juice. But it is the packaging that is remarkable; the drink is packaged in a regular tall drinking glass with a lid and a clear shrink wrap label. It says on the label: Remove the label, keep the glass. In our local Wild Oats it retails for $2.79, not that expensive for a bottled tea, and you get a free glass. No need to worry about recycling here – you get to reuse the packaging.
2. Add a Little Extra to Your Packaging
Sometimes you can have very standard packaging, but stand out from the crowd by just adding a little twist to it. Amy’s Kitchen has done just that with their line of pasta sauces. It is a standard size jar with a standard color label that really blends in with all the other pasta sauce offerings. What sets them apart is the paper and gold bow over the lid of the jar. It looks like the way your grandmother would package it, and you can’t go down the aisle of pasta sauces without noticing it.
3. Make Design the Focus of Your Packaging
Most people think about the product first and the packaging second, but Method Products turned that equation around. They focused on packaging from the very beginning – they wanted to create packaging that was beautiful, that you didn’t have to hide in the cupboard. They created a premium line of cleaning products with packaging that you could display in the kitchen or bathroom like a home accessory. Just stroll down the aisles of any Costco or Target and you will see this focus on design really makes Method Products stand out.
4. Create Fun Packaging
Fun packaging doesn’t just have to be for kids, after all adults like to have fun, too. The bright colors and unusual shapes that dominate kids’ products can work in adult products, but usually a more subtle approach is better. One industry that has started to embrace a little more fun in their packaging is the wine industry. Just take a trip to the local liquor store and look at all the fun animals on wine labels these days. We have penguins, kangaroos, frogs, horses, swans and many more critters appearing on wine labels. We may not be ready for a penguin shaped wine bottle, but a colorful penguin label can add an element of fun and really stand out from the more conservative wine labels.
5. Let Your True Colors Shine Through
Candle-Lite is the goliath of the candle industry with over 160 years of continuous candle making operations. Their packaging is nothing fancy, just a candle in a clear jar, but the colors they choose are striking. They use bright colors, often with multi-layered candles and they let these colors shine through with simple clear jars. And a simple label on a white background accentuates the colors in the jar. On my local supermarket shelf their candles really stood out from the dozens of other brands.
6. Extend Your Labels with Sandwich Printing
If you are selling a clear liquid in a clear bottle then you have an option available to you that can give you more packaging space for very little extra cost. I am talking about printing on the back of your labels. You can’t put regulatory information on the back of your labels, but you can run contests, tell a story about your company, or give ideas about how best to use your product. It is a simple way to give your customers more information and not detract from the presentation of your package.
7. Try the Metallic Look
Most labels are printed on white or clear material, but there are many other options available to you. One look you can consider is using a metallic foil for your labels or packaging. With a good design the metallic look can be very striking when compared to the same design on white, and really isn’t that much more expensive.
8. Focus Your Packaging on a Specific Target
The Axe line of products from Unilever has a very specific target audience – young men aged between 18 and 35. So they built their packaging to appeal to that target. The package for the Axe Shower Gel looks like it could just as easily con
Holding a conference can be a big event in any company’s agenda and a large part of that can be the decision on where to hold the conference. Many different cities all boast prestigious facilities, but each city has both problems and benefits that will be incurred through having the conference in that area. The greatest trick is to make use of a venue where the advantages are significantly greater than the disadvantages. The location of Brighton on the South Coast means that it is an easy journey from London. The location also means that beautiful sea views will greet any people arriving in the area for a conference. The town of Brighton is large enough to provide accommodation and facilities for a large number of visitors.The large number of conference venues also means that the town is geared towards facilitating people attending conferences to give them the greatest all round experience possible. An area which h
1. Create a Reusable Package
The boutique beverage market is mature and extremely competitive, so you might think there are few really new ideas when it comes to packaging. You would be wrong. POM Tea has created something truly different. For a start the product itself is different – it is tea infused with pomegranate juice. But it is the packaging that is remarkable; the drink is packaged in a regular tall drinking glass with a lid and a clear shrink wrap label. It says on the label: Remove the label, keep the glass. In our local Wild Oats it retails for $2.79, not that expensive for a bottled tea, and you get a free glass. No need to worry about recycling here – you get to reuse the packaging.
2. Add a Little Extra to Your Packaging
Sometimes you can have very standard packaging, but stand out from the crowd by just adding a little twist to it. Amy’s Kitchen has done just that with their line of pasta sauces. It is a standard size jar with a standard color label that really blends in with all the other pasta sauce offerings. What sets them apart is the paper and gold bow over the lid of the jar. It looks like the way your grandmother would package it, and you can’t go down the aisle of pasta sauces without noticing it.
3. Make Design the Focus of Your Packaging
Most people think about the product first and the packaging second, but Method Products turned that equation around. They focused on packaging from the very beginning – they wanted to create packaging that was beautiful, that you didn’t have to hide in the cupboard. They created a premium line of cleaning products with packaging that you could display in the kitchen or bathroom like a home accessory. Just stroll down the aisles of any Costco or Target and you will see this focus on design really makes Method Products stand out.
4. Create Fun Packaging
Fun packaging doesn’t just have to be for kids, after all adults like to have fun, too. The bright colors and unusual shapes that dominate kids’ products can work in adult products, but usually a more subtle approach is better. One industry that has started to embrace a little more fun in their packaging is the wine industry. Just take a trip to the local liquor store and look at all the fun animals on wine labels these days. We have penguins, kangaroos, frogs, horses, swans and many more critters appearing on wine labels. We may not be ready for a penguin shaped wine bottle, but a colorful penguin label can add an element of fun and really stand out from the more conservative wine labels.
5. Let Your True Colors Shine Through
Candle-Lite is the goliath of the candle industry with over 160 years of continuous candle making operations. Their packaging is nothing fancy, just a candle in a clear jar, but the colors they choose are striking. They use bright colors, often with multi-layered candles and they let these colors shine through with simple clear jars. And a simple label on a white background accentuates the colors in the jar. On my local supermarket shelf their candles really stood out from the dozens of other brands.
6. Extend Your Labels with Sandwich Printing
If you are selling a clear liquid in a clear bottle then you have an option available to you that can give you more packaging space for very little extra cost. I am talking about printing on the back of your labels. You can’t put regulatory information on the back of your labels, but you can run contests, tell a story about your company, or give ideas about how best to use your product. It is a simple way to give your customers more information and not detract from the presentation of your package.
7. Try the Metallic Look
Most labels are printed on white or clear material, but there are many other options available to you. One look you can consider is using a metallic foil for your labels or packaging. With a good design the metallic look can be very striking when compared to the same design on white, and really isn’t that much more expensive.
8. Focus Your Packaging on a Specific Target
The Axe line of products from Unilever has a very specific target audience – young men aged between 18 and 35. So they built their packaging to appeal to that target. The package for the Axe Shower Gel looks like it could just as easily co
In our previous installment of medical billing, we went over the YA0 batch trailer record in detail. In this installment we finally reach the end of our NSF 3.01 record specifications review with coverage of the ZA0, or file trailer record.The ZA0 record is the last record in the whole claims file. It goes at the very end after the last YA0 record for the last batch. If it does not fall at the end of the file or does not show up at all, the whole claim file will be denied. We'll be covering the individual fields of the ZA0 record in this final installment.ZA0 field 1, positions 1 - 3, is the record type. This must be filled with ZA0 or the whole claim file will be denied by the carrier.ZA0 field 2, positions 4 - 19, is the submitter ID. This is different from the provider ID as it is the agency responsible for transmission of the claims. It is possible for the provider and submitter to be the s
3. Make Design the Focus of Your Packaging
Most people think about the product first and the packaging second, but Method Products turned that equation around. They focused on packaging from the very beginning – they wanted to create packaging that was beautiful, that you didn’t have to hide in the cupboard. They created a premium line of cleaning products with packaging that you could display in the kitchen or bathroom like a home accessory. Just stroll down the aisles of any Costco or Target and you will see this focus on design really makes Method Products stand out.
4. Create Fun Packaging
Fun packaging doesn’t just have to be for kids, after all adults like to have fun, too. The bright colors and unusual shapes that dominate kids’ products can work in adult products, but usually a more subtle approach is better. One industry that has started to embrace a little more fun in their packaging is the wine industry. Just take a trip to the local liquor store and look at all the fun animals on wine labels these days. We have penguins, kangaroos, frogs, horses, swans and many more critters appearing on wine labels. We may not be ready for a penguin shaped wine bottle, but a colorful penguin label can add an element of fun and really stand out from the more conservative wine labels.
5. Let Your True Colors Shine Through
Candle-Lite is the goliath of the candle industry with over 160 years of continuous candle making operations. Their packaging is nothing fancy, just a candle in a clear jar, but the colors they choose are striking. They use bright colors, often with multi-layered candles and they let these colors shine through with simple clear jars. And a simple label on a white background accentuates the colors in the jar. On my local supermarket shelf their candles really stood out from the dozens of other brands.
6. Extend Your Labels with Sandwich Printing
If you are selling a clear liquid in a clear bottle then you have an option available to you that can give you more packaging space for very little extra cost. I am talking about printing on the back of your labels. You can’t put regulatory information on the back of your labels, but you can run contests, tell a story about your company, or give ideas about how best to use your product. It is a simple way to give your customers more information and not detract from the presentation of your package.
7. Try the Metallic Look
Most labels are printed on white or clear material, but there are many other options available to you. One look you can consider is using a metallic foil for your labels or packaging. With a good design the metallic look can be very striking when compared to the same design on white, and really isn’t that much more expensive.
8. Focus Your Packaging on a Specific Target
The Axe line of products from Unilever has a very specific target audience – young men aged between 18 and 35. So they built their packaging to appeal to that target. The package for the Axe Shower Gel looks like it could just as easily co
Industrial devices such as ultrasound cleaners use high frequency sound waves to create bubbles within a bath, which expand and collapse rapidly. In industrial terms, this is generally known as cavitation technique that creates a scrubbing action on the immersed parts for loosening and removal of dirt, scale, and other impurities.These devices are used to clean the surfaces of components coming out of a production line that may contain impurities such as grease, soil, oil, abrasive dust, blast debris, paint, corrosion or other contaminants. Most commonly used ultrasonic cleaning devices include degreasing cleaners, sterilizer washers and ultrasonic parts washers.These devices can be purchased as complete cleaning systems and also part-by-part to either assemble a system from scratch or to replace damaged components of existing machines. A complete ultrasonic machine system consists of different components su
5. Let Your True Colors Shine Through
Candle-Lite is the goliath of the candle industry with over 160 years of continuous candle making operations. Their packaging is nothing fancy, just a candle in a clear jar, but the colors they choose are striking. They use bright colors, often with multi-layered candles and they let these colors shine through with simple clear jars. And a simple label on a white background accentuates the colors in the jar. On my local supermarket shelf their candles really stood out from the dozens of other brands.
6. Extend Your Labels with Sandwich Printing
If you are selling a clear liquid in a clear bottle then you have an option available to you that can give you more packaging space for very little extra cost. I am talking about printing on the back of your labels. You can’t put regulatory information on the back of your labels, but you can run contests, tell a story about your company, or give ideas about how best to use your product. It is a simple way to give your customers more information and not detract from the presentation of your package.
7. Try the Metallic Look
Most labels are printed on white or clear material, but there are many other options available to you. One look you can consider is using a metallic foil for your labels or packaging. With a good design the metallic look can be very striking when compared to the same design on white, and really isn’t that much more expensive.
8. Focus Your Packaging on a Specific Target
The Axe line of products from Unilever has a very specific target audience – young men aged between 18 and 35. So they built their packaging to appeal to that target. The package for the Axe Shower Gel looks like it could just as easily co
Have you ever wondered why the people in your team don’t seem as motivated as you do? Or why some people do their jobs with enthusiasm and vigor, and others barely get through the day without taking the frown off their faces?You are not alone. The topic of human motivation has been studied for hundreds of years. So it’s a topic we know a lot about. Unfortunately it’s not often taught to managers as part of their training.There are things you can do to influence how much energy people are willing to put into their jobs. Below are 5 critical things to know about motivation.1. We can’t motivate other peopleMotivation is not something we ‘do’ to others. It has to come from within. All we can do is create an environment which encourages motivation. So to some extent we are let off the hook. Our responsibility as managers only goes so far –after that, it’s up to the individual to get on board.
7. Try the Metallic Look
Most labels are printed on white or clear material, but there are many other options available to you. One look you can consider is using a metallic foil for your labels or packaging. With a good design the metallic look can be very striking when compared to the same design on white, and really isn’t that much more expensive.
8. Focus Your Packaging on a Specific Target
The Axe line of products from Unilever has a very specific target audience – young men aged between 18 and 35. So they built their packaging to appeal to that target. The package for the Axe Shower Gel looks like it could just as easily contain motor oil as shower gel. It is a thick molded black plastic container that has a rugged appearance that appeals directly to this demographic. Here is a product that has tailored not just the contents but also the packaging to their specific target market.
9. Merge Two Packaging Concepts
Another very competitive industry is the beer business, with the big players there always looking for an edge on their competitors. Last year Anheuser Busch came out with a completely new concept in packaging that ended up winning several packaging awards. The concept was so simple it is amazing no one had done it before. We all know beer comes in glass bottles and aluminum cans. What Anheuser Busch decided to do was just combine these two concepts and they came up with the aluminum bottle. It was different, it looked classy and eye-catching, and it was 100% recyclable.
10. Look to Nature for Inspiration
Nature has some amazing examples of “innovative packaging.” Consider the banana, the pea-pod, the kangaroo pouch, the pine cone – these are all examples of nature creating efficient packaging. Nature’s packaging is usually elegant and beautiful as well as efficient. There are shapes, colors and even packaging concepts that you can borrow from nature’s example. So next time you go for a walk in the woods, take a look around you and marvel at the innovative packaging created by nature.
The idea for this article is really to get you to think more about your packaging. Take one or two of these ideas and think about how they can be adapted to your product. If you focus on your packaging and create something that is unique to your company you will be more successful. Remember, your packaging not only has to contain your product, it is your final marketing message to your customers. Look at what your competition is doing and make sure you deliver a strong message with your packaging.
Copyright 2006 Peter Renton
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