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    I once had a boss who told us to never return phone calls right away. He said if you return a call too quickly, the other person might think you're not very busy. This same boss also liked to say "always make it hard for the other person to schedule an appointment with you".

    His logic, in both cases was that if you appeared super busy then the other person (a prospect) would want to do business with you because you're a winner. And (he reasoned), it gave you the upper hand in any negotiations. Your apparent success told the prospect you didn't need their business.

    Great advice!

    Unless you actually want to grow your business. Then it's lousy advice. Who wants to do business with someone who purposely delays responding to you and who intentionally is difficult to work

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    usy. This same boss also liked to say "always make it hard for the other person to schedule an appointment with you".

    His logic, in both cases was that if you appeared super busy then the other person (a prospect) would want to do business with you because you're a winner. And (he reasoned), it gave you the upper hand in any negotiations. Your apparent success told the prospect you didn't need their business.

    Great advice!

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    f you appeared super busy then the other person (a prospect) would want to do business with you because you're a winner. And (he reasoned), it gave you the upper hand in any negotiations. Your apparent success told the prospect you didn't need their business.

    Great advice!

    Unless you actually want to grow your business. Then it's lousy advice. Who wants to do business with someone who purposely delays responding to you and who intentionally is difficult to wor

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    er hand in any negotiations. Your apparent success told the prospect you didn't need their business.

    Great advice!

    Unless you actually want to grow your business. Then it's lousy advice. Who wants to do business with someone who purposely delays responding to you and who intentionally is difficult to wor

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    your business. Then it's lousy advice. Who wants to do business with someone who purposely delays responding to you and who intentionally is difficult to work with? Not me.

    My old boss got it wrong in a big way. He spent too much time thinking about himself and how he appeared to other people. He thought by creating a certain image, he could manipulate people into wanting to do business with him.

    But that's contrary to how good business works. The only sure way to getting and keeping customer for the long term is to focus on them, not on yourself.

    Note, this does not mean you completely disregard what you want and need for a business relationship. Not at all! You're in business to help your customers and you can't do that if you run yourself out of business.

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