Today, in just a few minutes you can set up a blog at no cost and you instantly have the opportunity to talk to the billions of people who surf the Internet every day.

As with anything in life the Internet poses its own challenges. You have to attract people to your web site. And when you get them there you have to persuade them to resp

One reason was that people were much less inclined to change in those days. Loyalty was a factor, but it wasn’t that strong.

I think that people are generally resistant to change because they don’t want the hassle of having to learn new systems or getting to know new people and their ways.

Today the pace of change is much greater in all areas of our lives. Something new comes along every day.

We have become more accustomed to sampling new products. We are stimulated by new ideas. And the presentation of the “new” is more seductive than ever.

Think for a moment about how many products you have around you that didn’t even exist five years ago.

The beautiful Mac computer on which I am tapping out this article is only a few months old. Its operating system is less than a year old. I’ve only had the shirt I’m wearing a few months. Last evening we planted a dozen new plants in the garden, some were new varieties.

The acceptability of change is important because it makes it easier for new products and services to break into markets.

Of course, what you offer has to be good. You have to answer the questions that your customers are asking. But before you can do any of that you have to force your way into their presence.

Which brings me to the second reason why it’s easier to win new clients today - the proliferation of low cost media. These media create opportunities to talk to your prospects for peanuts.

Today, in just a few minutes you can set up a blog at no cost and you instantly have the opportunity to talk to the billions of people who surf the Internet every day.

As with anything in life the Internet poses its own challenges. You have to attract people to your web site. And when you get them there you have to persuade them to respo

Today the pace of change is much greater in all areas of our lives. Something new comes along every day.

We have become more accustomed to sampling new products. We are stimulated by new ideas. And the presentation of the “new” is more seductive than ever.

Think for a moment about how many products you have around you that didn’t even exist five years ago.

The beautiful Mac computer on which I am tapping out this article is only a few months old. Its operating system is less than a year old. I’ve only had the shirt I’m wearing a few months. Last evening we planted a dozen new plants in the garden, some were new varieties.

The acceptability of change is important because it makes it easier for new products and services to break into markets.

Of course, what you offer has to be good. You have to answer the questions that your customers are asking. But before you can do any of that you have to force your way into their presence.

Which brings me to the second reason why it’s easier to win new clients today - the proliferation of low cost media. These media create opportunities to talk to your prospects for peanuts.

Today, in just a few minutes you can set up a blog at no cost and you instantly have the opportunity to talk to the billions of people who surf the Internet every day.

As with anything in life the Internet poses its own challenges. You have to attract people to your web site. And when you get them there you have to persuade them to resp

The beautiful Mac computer on which I am tapping out this article is only a few months old. Its operating system is less than a year old. I’ve only had the shirt I’m wearing a few months. Last evening we planted a dozen new plants in the garden, some were new varieties.

The acceptability of change is important because it makes it easier for new products and services to break into markets.

Of course, what you offer has to be good. You have to answer the questions that your customers are asking. But before you can do any of that you have to force your way into their presence.

Which brings me to the second reason why it’s easier to win new clients today - the proliferation of low cost media. These media create opportunities to talk to your prospects for peanuts.

Today, in just a few minutes you can set up a blog at no cost and you instantly have the opportunity to talk to the billions of people who surf the Internet every day.

As with anything in life the Internet poses its own challenges. You have to attract people to your web site. And when you get them there you have to persuade them to resp

Of course, what you offer has to be good. You have to answer the questions that your customers are asking. But before you can do any of that you have to force your way into their presence.

Which brings me to the second reason why it’s easier to win new clients today - the proliferation of low cost media. These media create opportunities to talk to your prospects for peanuts.

Today, in just a few minutes you can set up a blog at no cost and you instantly have the opportunity to talk to the billions of people who surf the Internet every day.

As with anything in life the Internet poses its own challenges. You have to attract people to your web site. And when you get them there you have to persuade them to resp

Today, in just a few minutes you can set up a blog at no cost and you instantly have the opportunity to talk to the billions of people who surf the Internet every day.

As with anything in life the Internet poses its own challenges. You have to attract people to your web site. And when you get them there you have to persuade them to respond to your message.

But the first step, of finding a medium by which to talk to prospects is more freely available than ever before. This is what makes it so much easier to win new clients.