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    Third, conversion rates for cold calls are typicall

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    Ever had second thoughts about using cold calling to find new clients?

    Before you pick up the phone to make a single cold-call, there are several things you should know. First, few people are naturally successful at cold calling.

    Second, cold calling has a bad reputation as a marketing tool. Most people find cold calls intrusive and obnoxious.

    Third, conversion rates for cold calls are typically

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    you pick up the phone to make a single cold-call, there are several things you should know. First, few people are naturally successful at cold calling.

    Second, cold calling has a bad reputation as a marketing tool. Most people find cold calls intrusive and obnoxious.

    Third, conversion rates for cold calls are typicall

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    uld know. First, few people are naturally successful at cold calling.

    Second, cold calling has a bad reputation as a marketing tool. Most people find cold calls intrusive and obnoxious.

    Third, conversion rates for cold calls are typicall

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    cold calling has a bad reputation as a marketing tool. Most people find cold calls intrusive and obnoxious.

    Third, conversion rates for cold calls are typicall

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    intrusive and obnoxious.

    Third, conversion rates for cold calls are typically about 2%, compared to 20% for solid leads and 50% for referrals.

    With three strikes against cold calling, shouldn't you cross this marketing strategy off your list once and for all? No! The reason most cold calls fail is simply because they're done wrong.

    If you're thinking of giving up on using the phone to generate

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