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Suggest You - Athletes Train - Why Don't You?
Work is where most people spend the majority of their waking hours. Not with their family. Not with their friends. Not doing their hobbies. But doing what they want or have to do to make a living. Work. Unfortunately most people are not happy with where they work, who they work with or what they do. And some people hate work. There is hope. You can love work. It is not easy but it is better than being miserable day in and day out.HoursWhat are your work hours? 7-7. 9-5. 8-4. Whatever your “scheduled hours” are, unless you are CEO, you are probably putting in
Nothing could be further from the truth. Someone who jogs everyday, even if they run for miles at a time, does not automatically turn into a top-notch marathon runner. You can work out in the weight room twice
I’ll assume you have a Yellow Page ad and have been tracking the results. If you haven’t, then the next few sentences won’t mean much because I’m writing about the things that may be wrong with your ad. So, hopefully, you asked employees, friends, relatives and total strangers to rate your ad and tell you what they liked and didn’t like. So now you can read on. Let’s pretend the ad is basically fine, but not earth-shaking, The headline could use a little work (see Part 1 of this series) but the body is weak. Do you have a piece of artwork or photo? Does it support the tone, mood or hea
Appearances can be deceiving. What you don’t see is the long, grueling hours of training and practice star athletes put in behind the scenes: the endless laps around the track with no one watching, the skill drills where that star player practices jump shot after jump shot after jump shot.
The same is true for exhibiting. The truly great exhibitors don’t just show up at the show and automatically know how to turn in a great performance. They’ve trained for the event, making sure that they’ve got a good grasp of the fundamental skills needed and the game-day strategy critical to ensure success.
What type of training routine does your exhibiting team have? Most companies, if they answered honestly, would have to say little to no time is devoted to practicing the skills needed to do a good job on the show floor. It’s assumed that the skills necessary to be a good salesman or manufacturer’s rep in the field will automatically transfer over into the show environment.
Nothing could be further from the truth. Someone who jogs everyday, even if they run for miles at a time, does not automatically turn into a top-notch marathon runner. You can work out in the weight room twice a
In my career I have frequently noticed that persons who move into positions of power and authority, whether in the business or political world, change, and seldom for the better. When I was promoted to an executive level position years ago, my sister-in-law, who belonged to a strong union all of her career, told my wife that once I was a vice president I would become an unethical creep. I argued that she was biased and that you could keep your perspective and ethics in any position. While I did find some who retained their values and personality, I was surprised to observe that many
The same is true for exhibiting. The truly great exhibitors don’t just show up at the show and automatically know how to turn in a great performance. They’ve trained for the event, making sure that they’ve got a good grasp of the fundamental skills needed and the game-day strategy critical to ensure success.
What type of training routine does your exhibiting team have? Most companies, if they answered honestly, would have to say little to no time is devoted to practicing the skills needed to do a good job on the show floor. It’s assumed that the skills necessary to be a good salesman or manufacturer’s rep in the field will automatically transfer over into the show environment.
Nothing could be further from the truth. Someone who jogs everyday, even if they run for miles at a time, does not automatically turn into a top-notch marathon runner. You can work out in the weight room twice
Did you know that that you can earn an accredited college degree without stepping into a classroom or visiting a college campus? Everyday busy people like you from all walks of life actually are earning their college degree without the hassle of attending classes, driving to campus, or giving up their job just to fit into the traditional college schedule. Why wait on your job future when you can start now on the road to a college degree.Today’s competitive job market practically demands a college degree. Without a college degree, job advancement can be difficult since you will b
What type of training routine does your exhibiting team have? Most companies, if they answered honestly, would have to say little to no time is devoted to practicing the skills needed to do a good job on the show floor. It’s assumed that the skills necessary to be a good salesman or manufacturer’s rep in the field will automatically transfer over into the show environment.
Nothing could be further from the truth. Someone who jogs everyday, even if they run for miles at a time, does not automatically turn into a top-notch marathon runner. You can work out in the weight room twice
One of the Fastest Growing ProfessionsThere are myriad reasons for you to focus your efforts towards building a career as a medical assistant! Although the medical assistant profession can be very challenging, involving a lot of dedication and responsibility, it also brings many financial and personal satisfactions. Undoubtedly, medical assistants have always been considered to be major components of the healthcare industry, fulfilling a set of vital roles in the medical offices. As a medical assistant, you have the opportunity to offer a very important service to the community,
What type of training routine does your exhibiting team have? Most companies, if they answered honestly, would have to say little to no time is devoted to practicing the skills needed to do a good job on the show floor. It’s assumed that the skills necessary to be a good salesman or manufacturer’s rep in the field will automatically transfer over into the show environment.
Nothing could be further from the truth. Someone who jogs everyday, even if they run for miles at a time, does not automatically turn into a top-notch marathon runner. You can work out in the weight room twice
People don’t buy features; they buy the promise of what those features can do for them. Features are meaningless. Benefits are what sell your products or services.Perhaps you’re rolling your eyes as you read this because this is such an obvious point. You didn’t get to where you are today by not knowing the difference between your products’ features and benefits.Of course you didn’t, but a funny thing happens when a person is put in charge of their company’s advertising. They often tend to forget that features are not benefits. They forget that nobody cares about their
Nothing could be further from the truth. Someone who jogs everyday, even if they run for miles at a time, does not automatically turn into a top-notch marathon runner. You can work out in the weight room twice a week at the gym. That doesn’t mean you’re anywhere near ready to go compete in Olympic level power lifting!
There are some essential differences between the everyday routine your sales reps face and the high-pressure intense situation they encounter on the show floor. From the extremely limited amount of time your team has with each attendee to the length of the event to the sheer numbers of people one talks to in the course of the day, tradeshows are a demanding event. One needs to maintain lightning quick reflexes like a boxer while performing for hours on end like a marathon runner. The only way to combine these two seemingly disparate skill sets is by training.
If you want your team to break the ribbon, bring home the gold medal, claim the trophy, then you need to provide them with the training and practice opportunities they’ll need to succeed.
This training takes place ‘behind the scenes’ yet yields very visible results. Sharpening skills for tradeshows will also improve performance in the everyday sales environment: active listening, for example, will help your team focus on the customer, truly understand their needs, and deliver accordingly. This
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