Do you feel overwhelmed with information? Paralyzed by inaction?

Maybe your trying too hard. You heard me correctly...trying too hard to market your business.

Why?

There are several reasons you might be trying too hard:

• Lack of focus and determination on the one or two techniques that are actually working and developing those campaigns until you have tested them to maximum results. This lack of focus, usually due to being exposed to the "next big thing" in marketing, is a killer for businesses everywhere.
• You feel that you must market on some sort of "advanced level" to be competitive. You don't, the basics always work, and work well. Most of my coaching clients have businesses that have increased profits drastically just by "going back to the basics" in their marketing approach.
• There is simply too much information out there. Let's face it, you are exposed to thousands of different messages, bits of information, and the like everyday. We go back to focus here, but from a different perspective...filter your daily intake of information to no more than three to five primary sources per day, period. Use this information to it's best...and if it seems to fail you, simply replace ONE information source at a time that needs replacing. Maintain your three to five primary sources
  Your Best Tool - Your Business Card
  Instant communication? Palm Pilots, laptops, cell phones, instant messaging devices - of all the communications tools out there, the single best one is still the business card. With it, you instantly communicate your name, your business, your contact information and, with a little design capability, your personal style.A well designed business card marks you as a professional, so make sure you choose a design that reflects
  hy?

  There are several reasons you might be trying too hard:

  • Lack of focus and determination on the one or two techniques that are actually working and developing those campaigns until you have tested them to maximum results. This lack of focus, usually due to being exposed to the "next big thing" in marketing, is a killer for businesses everywhere.
  • You feel that you must market on some sort of "advanced level" to be competitive. You don't, the basics always work, and work well. Most of my coaching clients have businesses that have increased profits drastically just by "going back to the basics" in their marketing approach.
  • There is simply too much information out there. Let's face it, you are exposed to thousands of different messages, bits of information, and the like everyday. We go back to focus here, but from a different perspective...filter your daily intake of information to no more than three to five primary sources per day, period. Use this information to it's best...and if it seems to fail you, simply replace ONE information source at a time that needs replacing. Maintain your three to five primary sources
    Buy A Business Like This... And It's Almost Guaranteed You'll Go Bankrupt In A New York Minute
    If you've ever wanted to buy a business that is obviously undervalued by its owner -- one that is under-performing now but that you think you could turn around and make a killing with if you bought it -- then this will be one of the single most important articles you ever read, and will save you a lot of money and time.Here's why: People come up to me all the time and ask what my best "technique" is for finding profitable
    ot;next big thing" in marketing, is a killer for businesses everywhere.
  • You feel that you must market on some sort of "advanced level" to be competitive. You don't, the basics always work, and work well. Most of my coaching clients have businesses that have increased profits drastically just by "going back to the basics" in their marketing approach.
  • There is simply too much information out there. Let's face it, you are exposed to thousands of different messages, bits of information, and the like everyday. We go back to focus here, but from a different perspective...filter your daily intake of information to no more than three to five primary sources per day, period. Use this information to it's best...and if it seems to fail you, simply replace ONE information source at a time that needs replacing. Maintain your three to five primary sources
    Becoming Your Own Boss - Starting Your Own Business - Have You Got What It Takes To Succeed?
    What personal attributes makes a successful entrepreneur?Self-disciplined and self-motivated: You need personal drive and a belief in your own potential to be a business success. When you first set up your own business you will need to put in the hours and hard work in order to get established. You need to be confident as you are going to be dependant on your own ability. You will have to be capab
    ically just by "going back to the basics" in their marketing approach.
  • There is simply too much information out there. Let's face it, you are exposed to thousands of different messages, bits of information, and the like everyday. We go back to focus here, but from a different perspective...filter your daily intake of information to no more than three to five primary sources per day, period. Use this information to it's best...and if it seems to fail you, simply replace ONE information source at a time that needs replacing. Maintain your three to five primary sources
    How Are UPS Shipping Costs Determined?
    There are several factors that contribute to the cost. They are:1) the size of the package - each package is measured to the quarter of an inch (length, width, and height)2) the weight of the package - each package is weighed to the hundredth of a pound and rounded up to the next pound (e.g., 4.01 pounds is rounded to 5 pounds)3) the destination zip code - the distance from the shipping zip code to the destin
    ive...filter your daily intake of information to no more than three to five primary sources per day, period. Use this information to it's best...and if it seems to fail you, simply replace ONE information source at a time that needs replacing. Maintain your three to five primary sources and let the rest be secondary (each magazine counts as one source of information). I use three magazines and two main internet resources as my primary resources.
  Now on to today's marketing secret.

  Keeping with the "trying too hard" theme here...many of my clients started out asking me:

  "Joe, how do I know what marketing technique to use for my market/business/website/etc...?"

  To which I reply:

  "Ask your market."

  To which I usually get the response:

  "Huh?"

  There are a number of ways to do this. Each one of these techniques is a lesson in and of itself, so I cannot give every little detail here in this post...but this will get the "idea mill" churning.

  1. Polls and surveys. After you have established your general target, set up a poll or survey and ask them how they would like to receive information in the order of importance. For example, do they surf the internet first...then read their mail etc...? Then, send your marketing accordingly.
  2. Ask them face to face. This is how I got started in copywriting. I went face to face to business owners with my sales letter and asked some que