Suggest You - Thirteen Step Action Plan For Everyone, That Needs More Business Now

Why?

It was always the slowest time of year for this industry. If you think about it for a second, this seasonal slump occurred simply due to the weather. Few homeowners wanted to have their carpets cleaned in the winter months. Sub-zero temperatures, slushy, messy, Spring thaw conditions and post holiday season credit cards bills all conspired to keep the phone from ringing.

That put the carpet cleaner, flush with the prosperity of the previous months before the holidays, in a really tough situation if they did not prepare for the slow times. Kinda like the ant and the grasshopper fable.

The winter of 2000 proved to be a very good one for me. The marketing push I put on in November and December was carrying me through these lean times. My marketing machine was bringing in a constant supply of new and prior clients for me.

However that was not the same for many of my peers on the industry bulletin boards and forums. Many were complaining about how slow it was for them. I just shook my head. Why were they not prepared? I knew it would take them until May or June just to catch up on the expenses they were behind on unless they could make the phone ring now.

So I put together what has since become known as the “Paul Douglas Action Plan”. I took the steps outlined in this plan and modified it to fit any business that needs to blast out of a slow season slump. So with that said, here is the 13 step plan of action for everyone that needs more business now.

Flyers: Put out twice as many of your most productive flyers every week for every sales rep in your business. New prospects are the life blood of every business. Without them sales will wither and die. Sales slumps can usually be broken by simply doubling your marketing effort.

Direct Mail: Direct mail works. It has been used ever since the invention of the postage stamp. Buy or rent a list of names and addresses of prospects that fit your ideal client demographic. Mail one hundred prospecting letters a week out to this list for every person in your company that needs a new lead. A 1% response means one new client/lead per week.

The letter you send out does not have to be perfect. It just needs to be sent. Split testing future mailings will allow you to improve on the letter you mail. So don’t worry about the letter you are sending. Just send it. And send it once a week.

GDI - Global Domains International Inc. Review
If you have been on the internet for any length of time looking at business options you will eventually come across someone promoting GDI to you. So this article is to answer some of the basic questions about GDI. Is this Business opportunity a scam? Do they have a product or service that is worthwhile? What is the potential of this opportunity? I will seek to answer these questions as objectively as possible.*Scam!?* If you have come to this article you are probably already considering whether GDI is a serious business opportunity or a scam! To determine if GDI is a scam the first question one must ask is are they marketing a worthwhile product or service or are they just another MLM or pyramid designed to take your money without giving you anything other than promises of great rewards and riches? The answer yes they have a genuine product/ service. In this case web hosting.*The Service Outlined* They provide a web hosting serviceds bills all conspired to keep the phone from ringing.

That put the carpet cleaner, flush with the prosperity of the previous months before the holidays, in a really tough situation if they did not prepare for the slow times. Kinda like the ant and the grasshopper fable.

The winter of 2000 proved to be a very good one for me. The marketing push I put on in November and December was carrying me through these lean times. My marketing machine was bringing in a constant supply of new and prior clients for me.

However that was not the same for many of my peers on the industry bulletin boards and forums. Many were complaining about how slow it was for them. I just shook my head. Why were they not prepared? I knew it would take them until May or June just to catch up on the expenses they were behind on unless they could make the phone ring now.

So I put together what has since become known as the “Paul Douglas Action Plan”. I took the steps outlined in this plan and modified it to fit any business that needs to blast out of a slow season slump. So with that said, here is the 13 step plan of action for everyone that needs more business now.

Flyers: Put out twice as many of your most productive flyers every week for every sales rep in your business. New prospects are the life blood of every business. Without them sales will wither and die. Sales slumps can usually be broken by simply doubling your marketing effort.

Direct Mail: Direct mail works. It has been used ever since the invention of the postage stamp. Buy or rent a list of names and addresses of prospects that fit your ideal client demographic. Mail one hundred prospecting letters a week out to this list for every person in your company that needs a new lead. A 1% response means one new client/lead per week.

The letter you send out does not have to be perfect. It just needs to be sent. Split testing future mailings will allow you to improve on the letter you mail. So don’t worry about the letter you are sending. Just send it. And send it once a week.

Taking Responsibility for your Own Career Development - How to Make the Most of it - Part 2
In Part One we concentrated on how to build a career that meets your personal aspirations, drivers and values. In this part of the article, we'll concentrate on the other key requirement for effective career development - your organisation's needs.Identifying your firm's needsIt is clear that most organisations have higher expectations of performance than ever before. Standards are both more important and often less clear. At the same time, the traditional measure of good performance - job promotion - is no longer a viable gauge.Although professionals are expected to focus on growing within their current roles, rather than on looking for the next promotion, most of us do not have an alternative way of discussing or conceptualising our development in terms of role growth.One powerful model for achieving this is the Four Stages Model developed by Gene Dalton and Paul Thompson whilst professors at Harvard University. Dar that was not the same for many of my peers on the industry bulletin boards and forums. Many were complaining about how slow it was for them. I just shook my head. Why were they not prepared? I knew it would take them until May or June just to catch up on the expenses they were behind on unless they could make the phone ring now.

So I put together what has since become known as the “Paul Douglas Action Plan”. I took the steps outlined in this plan and modified it to fit any business that needs to blast out of a slow season slump. So with that said, here is the 13 step plan of action for everyone that needs more business now.

Flyers: Put out twice as many of your most productive flyers every week for every sales rep in your business. New prospects are the life blood of every business. Without them sales will wither and die. Sales slumps can usually be broken by simply doubling your marketing effort.

Direct Mail: Direct mail works. It has been used ever since the invention of the postage stamp. Buy or rent a list of names and addresses of prospects that fit your ideal client demographic. Mail one hundred prospecting letters a week out to this list for every person in your company that needs a new lead. A 1% response means one new client/lead per week.

The letter you send out does not have to be perfect. It just needs to be sent. Split testing future mailings will allow you to improve on the letter you mail. So don’t worry about the letter you are sending. Just send it. And send it once a week.

Ten Ways to Get Unstuck from 3-D Doldrums
Are you in your third decade and disillusioned, disappointed and disheartened at your career? Are you still in your “college” job that was supposed to be temporary? Do you use a credit card like a drug to make yourself feel better and then discover you cannot quit your dead-end job because you are in debt? After arriving into your twenties somewhat battered, filled with stale dreams and smarting from past rejections, your path to future success may elude you. Take a moment to review your possibilities. A happy ending is still possible. Here are ten ways to get unstuck from the 3-D Doldrums.1. Decide You Deserve Success.What is holding you back? It may be your “worse case scenario” thinking. Sometimes to protect yourself from disappointment, do you think negative comments to yourself: “I probably will not get the job, anyway,” “Everyone else is set except for me,” “I should be driving a new BMW,” or “Why bother, it is just a volunteer job.” Chann slump. So with that said, here is the 13 step plan of action for everyone that needs more business now.

Flyers: Put out twice as many of your most productive flyers every week for every sales rep in your business. New prospects are the life blood of every business. Without them sales will wither and die. Sales slumps can usually be broken by simply doubling your marketing effort.

Direct Mail: Direct mail works. It has been used ever since the invention of the postage stamp. Buy or rent a list of names and addresses of prospects that fit your ideal client demographic. Mail one hundred prospecting letters a week out to this list for every person in your company that needs a new lead. A 1% response means one new client/lead per week.

The letter you send out does not have to be perfect. It just needs to be sent. Split testing future mailings will allow you to improve on the letter you mail. So don’t worry about the letter you are sending. Just send it. And send it once a week.

So You Think You're World Class
The term ‘World Class’ is thrown around everywhere in the business world today but most don’t know what it really means.World Class manufacturing, for example, infers that a company uses advanced quality control and inspection systems to manage irregularities and variations in finished goods. World Class might be a term that a CEO might attribute to himself as a progressive, forward thinking, best practices oriented manager.In truth, the term World Class must not be ascribed to oneself, but is a label that the customer spontaneously assigns as a reaction to very high levels of customer satisfaction. ‘World Class’ according to the customer is a positive label worth striving for.World Class sounds very nice, and is a term easily thrown about, but can we quantify it? Absolutely. In his benchmark research, customer satisfaction expert Bart Allen Berry has identified the ten domains of customer satisfaction that define and quantify the entire ctamp. Buy or rent a list of names and addresses of prospects that fit your ideal client demographic. Mail one hundred prospecting letters a week out to this list for every person in your company that needs a new lead. A 1% response means one new client/lead per week.

The letter you send out does not have to be perfect. It just needs to be sent. Split testing future mailings will allow you to improve on the letter you mail. So don’t worry about the letter you are sending. Just send it. And send it once a week.

Follow up: Here is a seldom used secret of direct mail that will at least double the response of your mailing. Call them. People are very busy. Many times they will receive an offer that is irresistible. They are about to take the desired action and BANG! Something sidetracks them. The sales momentum is gone. Your offer is forgotten.

Contact the recipient. Jar their memory and convert more sales out of your mailing. This step alone will put you head and shoulders above your competition that doesn’t follow up

Joint Ventures: One of the fastest ways to build a client list is to use someone else’s. Every industry and profession has natural referral partners. These are companies that serve the exact same clients you do with non-competing products and services.

Create an exclusive special offer for their clients. Then have them mail this special offer to their list of clients. Now you may be wondering, “Why on earth would anyone do this for you?” They will do it because it will help them stay in touch with their clients. It will create goodwill for them by giving them such a great offer. You made it simple and easy to do. And you reciprocated and mailed a special promotion to your own client list, promoting their business.

In a nutshell a good JV or joint venture consists of the following.

1. A letter of introduction or endorsement printed on the JV partner’s letterhead, and signed by the JV partner (And yes, you should offer to replace the letterhead that is used).

2. A sales letter from yourself, promoting the exclusive special offer, which you and your JV partner created just for them.

3. A coupon summarizing the offer, as a secondary response mechanism.

4. Your business card and brochure.

5. Mail all the above in the JV partners envelopes (and yes, you will need to replace the envelopes as well).

Later in this article I will share with you how to simply and easily find your JV partners.

JV Thank-you Gifts: Remember the coupon that was to be enclosed in the mailing? Give your JV Partner thes

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