eling you had as a child when you found a free toy inside the cereal packet.The promotional items industry encompasses products as diverse as mugs and mousemats to diaries and teddy bears, most of which are imprinted with a company's name, logo or message. It is no wonder that promotional items are so popular as everyone likes to receive a free gift – it’s reminiscent of the feeling you had as a child when you found a free toy inside the cereal packet. ousemats to diaries and teddy bears, most of which are imprinted with a company's name, logo or message. It is no wonder that promotional items are so popular as everyone likes to receive a free gift – it’s reminiscent of the feeling you had as a child when you found a free toy inside the cereal packet.any's name, logo or message. It is no wonder that promotional items are so popular as everyone likes to receive a free gift – it’s reminiscent of the feeling you had as a child when you found a free toy inside the cereal packet.opular as everyone likes to receive a free gift – it’s reminiscent of the feeling you had as a child when you found a free toy inside the cereal packet.eling you had as a child when you found a free toy inside the cereal packet. And because most promotional items are useful, they are kept and used with the advertiser’s message benefiting from repeated exposure without any further cost.

Promotional items have been proven to be an effective part of the marketing mix. For example, advertising campaigns and direct mail typica