he correct identification, then you are probably wasting your marketing resources of time, energy and dollars. Again, this is due in many cases to a lack of a strategic plan.

For many marketing experts, the Q's of marketing included only quality and quantity. Yet in today's complicated business world, another Q has emerged that bei

Essential marketing strategies and tactics need to go beyond the current marketing models for businesses to increase sales for better bottom line results. Many are familiar with the traditional marketing models of the P's and Q's. As change has increased information, so must these models be increased to reflect the trends within the 21st century marketplace.

One of the most frequently used marketing models are The 4 - P's:

• Product
• Price
• Place
• Promotion

However in the 21st century business world, 3 new P's have emerged:

• Position – From your strategic plan, your position in the marketplace is critical. Some call this niche marketing. Where is your position relative to your competition? Position is determined through the research within your strategic plan.
• Preference – With more and more prospects, understanding their preferences helps to create greater marketing focus. By researching specific preferences, may allow you to create your own unique marketing place or what is called the Blue Ocean Strategy by authors Kim and Mauborgne.
• Prospects – Have you directed your efforts to the correct prospects? As a business coach, I am continually amazed at many businesses who cannot define their prospects. If you do not begin with the correct identification, then you are probably wasting your marketing resources of time, energy and dollars. Again, this is due in many cases to a lack of a strategic plan.

For many marketing experts, the Q's of marketing included only quality and quantity. Yet in today's complicated business world, another Q has emerged that bei

rketplace.

One of the most frequently used marketing models are The 4 - P's:

• Product
• Price
• Place
• Promotion

However in the 21st century business world, 3 new P's have emerged:

• Position – From your strategic plan, your position in the marketplace is critical. Some call this niche marketing. Where is your position relative to your competition? Position is determined through the research within your strategic plan.
• Preference – With more and more prospects, understanding their preferences helps to create greater marketing focus. By researching specific preferences, may allow you to create your own unique marketing place or what is called the Blue Ocean Strategy by authors Kim and Mauborgne.
• Prospects – Have you directed your efforts to the correct prospects? As a business coach, I am continually amazed at many businesses who cannot define their prospects. If you do not begin with the correct identification, then you are probably wasting your marketing resources of time, energy and dollars. Again, this is due in many cases to a lack of a strategic plan.

For many marketing experts, the Q's of marketing included only quality and quantity. Yet in today's complicated business world, another Q has emerged that bei

e is critical. Some call this niche marketing. Where is your position relative to your competition? Position is determined through the research within your strategic plan.

Preference – With more and more prospects, understanding their preferences helps to create greater marketing focus. By researching specific preferences, may allow you to create your own unique marketing place or what is called the Blue Ocean Strategy by authors Kim and Mauborgne.

Prospects – Have you directed your efforts to the correct prospects? As a business coach, I am continually amazed at many businesses who cannot define their prospects. If you do not begin with the correct identification, then you are probably wasting your marketing resources of time, energy and dollars. Again, this is due in many cases to a lack of a strategic plan.

For many marketing experts, the Q's of marketing included only quality and quantity. Yet in today's complicated business world, another Q has emerged that bei

y allow you to create your own unique marketing place or what is called the Blue Ocean Strategy by authors Kim and Mauborgne.

Prospects – Have you directed your efforts to the correct prospects? As a business coach, I am continually amazed at many businesses who cannot define their prospects. If you do not begin with the correct identification, then you are probably wasting your marketing resources of time, energy and dollars. Again, this is due in many cases to a lack of a strategic plan.

For many marketing experts, the Q's of marketing included only quality and quantity. Yet in today's complicated business world, another Q has emerged that bei

he correct identification, then you are probably wasting your marketing resources of time, energy and dollars. Again, this is due in many cases to a lack of a strategic plan.

For many marketing experts, the Q's of marketing included only quality and quantity. Yet in today's complicated business world, another Q has emerged that being Qualify.

Your marketing efforts should further qualify your prospects by showcasing your expertise as well as the results from your products or services. The use of testimonials is one such qualifying strategy.

When you incorporate the seven P's and the three Q's, you will secure the big R or results. (For some marketing experts, this is called the fifth P of Performance.) These results should ultimately increase sales. Technology today allows even the smallest business owner to track results. Failure to measure the results of your marketing strategies and tactics will cost you in terms of lost sales, lost market presence and potentially a lost business.

The last several years I have researched numerous marketing models in my own marketing efforts as well as when working with clients. I can personally attest that these 7-P's and 3-Q's are critical to my own success as a business coach. The U.S. economy is growing and if you want a piece of the American Pie now is the time to revisit your marketing model to turn today's goals into tomorrow's desired results.