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  • Suggest You - Marketing – The Hook

    Dramatic Advertising That Sells
    Think about the last car purchase you made... Did you watch closely for advertisements that explained all of the features before you bought the car? Probably not. In fact, studies show that most of us notice the ads AFTER we have purchased our new car.Let’s face it... consumers are emotionally driven. They make purchases for the feeling they get, and then look for the logical
    nothing left for your audience to do but take the action you offer. One hook. One action. Th
    Excuse Me - Did My Business Disrupt You? Too Bad!
    Filed under: brainstorming corner — @ 12:22 pmA disruptive technology is a new technological innovation, product, or service that eventually overturns the existing dominant technology in the market, despite the fact that the disruptive technology is both radically different from the leading technology and that it often initially performs worse than the leading technology acco
    The hook is the first thing you say about your company. It’s the first thing you put on your marketing message. The best hook is a company name that, sorry, HOOKS people. A hard-c sound – carrot, cucumber – is not bad advice.

    Zeer-ROCKS. Klee-NECKS. These hard-c sounds affect us. It’s been tested. They are remembered. When your hook is sharp and specific, there’s nothing left for your audience to do but take the action you offer. One hook. One action. Tha

    On Branding
    Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up. What can you do about it? Brand. If you think branding is just for large companies, think again - you may be overlooking the most important component of a successful business strategy. Branding is not just your logo or tagline or the “look” an
    arketing message. The best hook is a company name that, sorry, HOOKS people. A hard-c sound – carrot, cucumber – is not bad advice.

    Zeer-ROCKS. Klee-NECKS. These hard-c sounds affect us. It’s been tested. They are remembered. When your hook is sharp and specific, there’s nothing left for your audience to do but take the action you offer. One hook. One action. Th

    Six Ways to Succeed in Business
    How many times have you encountered people in business and the image of the business or the person is so poorly presented it causes you to have a poor opinion of the services offered? It makes no difference if you are the owner or the employee; pride in yourself is evident in your daily dealings with people. Image is very important in business.Here are some of my suggestion
    carrot, cucumber – is not bad advice.

    Zeer-ROCKS. Klee-NECKS. These hard-c sounds affect us. It’s been tested. They are remembered. When your hook is sharp and specific, there’s nothing left for your audience to do but take the action you offer. One hook. One action. Th

    The Ins And Outs of Catalog Fundraising
    Catalog fundraising is a great way to customize a fundraiser for your venue. If you are a church, school or other civic group you can catalog fundraise to earn money to further your cause. With catalog fundraising you can cater to your niche market while the catalog company does all the work. You just bring in the sales.Catalog fundraising can sell any number of items such
    ct us. It’s been tested. They are remembered. When your hook is sharp and specific, there’s nothing left for your audience to do but take the action you offer. One hook. One action. Th
    Gossip and the Destruction of Careers
    Does your career have a worm embedded in it, destroying it secretly, as you perform the tasks you believe will assure success. Nothing makes standing in a supermarket line more enjoyable than reading the tabloids, finding out some gossip on the celebrity of our choice. And it's so innocent, harmful to no one. As a matter of fact, it seems the more gossip piled on an individual in
    nothing left for your audience to do but take the action you offer. One hook. One action. That’s the best a marketing message can cause.

    Marketing messages are not advertisements. Advertisements can explain and persuade. They often make the sale. Marketing messages, on the other hand, don’t make the sale. They don’t close the deal. They inspire one action. They fit on billboards or the sides of a bus. They have one headline. It is visceral and compelling.

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