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    s do you have to invest in regional, national and international advertising campaigns?” Then I get a blank stare or the phone goes quiet.

    To be

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    One of the biggest mistakes business owners make is trying to market their product or service to a large general market instead of focusing on a small niche market. As a marketing consultant, getting my clients to focus on a niche market is the most difficult part of my job. Whenever I tell a client that they must start off small and focus on a specialized niche market, my client almost always says, “But I think everybody could use my product and if I limit my market, I will get fewer sales.” Then my response is, “Okay, if you want to market your product to the world, how many millions of dollars do you have to invest in regional, national and international advertising campaigns?” Then I get a blank stare or the phone goes quiet.

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    niche market. As a marketing consultant, getting my clients to focus on a niche market is the most difficult part of my job. Whenever I tell a client that they must start off small and focus on a specialized niche market, my client almost always says, “But I think everybody could use my product and if I limit my market, I will get fewer sales.” Then my response is, “Okay, if you want to market your product to the world, how many millions of dollars do you have to invest in regional, national and international advertising campaigns?” Then I get a blank stare or the phone goes quiet.

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    that they must start off small and focus on a specialized niche market, my client almost always says, “But I think everybody could use my product and if I limit my market, I will get fewer sales.” Then my response is, “Okay, if you want to market your product to the world, how many millions of dollars do you have to invest in regional, national and international advertising campaigns?” Then I get a blank stare or the phone goes quiet.

    To be

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    f I limit my market, I will get fewer sales.” Then my response is, “Okay, if you want to market your product to the world, how many millions of dollars do you have to invest in regional, national and international advertising campaigns?” Then I get a blank stare or the phone goes quiet.

    To be

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    s do you have to invest in regional, national and international advertising campaigns?” Then I get a blank stare or the phone goes quiet.

    To be successful in today’s hyper-competitive, over-advertised marketplace, you absolutely must focus your business and marketing on serving a specialized and preferably small niche market. This is especially true and a matter of survival if you have a small marketing budget. If you ignore this advice and try to market to a large general market before first becoming successful in at least one small niche market, I can guarantee you that you will soon go broke and be out of business. However, if you do decide to focus on serving a small niche market, you greatly increase your odds for business success w

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