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Suggest You - Generate New Clients and More Business Using Seminars and Workshops
If you're just starting out as a medical billing company, one of the first decisions you have to make is what claims you're going to support. In other words, who are you going to bill? Because of all the complexities involved with medical billing procedures, we can't possibly cover all the pros and cons of billing each type of agency but we will cover the main points. This way, if you are just starting out, you can decide what kind of claims and carriers you want to support.Let's start with billing Medicare. Medicare is one of the oldest carriers in the United States. It is run by the government but each region and office is independent and has slightly different rules. So you'll have to check for uniformity between them. That is one of the drawbacks of billing Medicare. They should all be the same, but subtle differences make them difficult to bill the same way.Another drawback of billing Medicare is that they are run by the government. The US government is notorious for its red tape. The amount of time it could take to get a claim paid via Medicare is better measured in dog years than people years. In the case of a disputed claim, you may never see the money until you're old and gray.The good part about billing Medicare is t
Designing a Workshop / SeminarRemember that the ultimate goal is obtain the benefits that we spoke of earlier! You want to present a quality image of you and your product or service. What you are looking for are new clients and you want quality clients not just quantity. Think of you
Whether you are a person who is thinking about becoming a medical billing specialist or a company looking for a medical billing specialist, then this article is for you. There are several things that you should be aware of in the medical billing industry and I will walk you through them so that you will have the background information that you need to help you make a decision that will best suit your needs. We will first take a look at what it takes to become a medical billing specialist, and then we will also explore the alternatives to hiring a medical billing specialist.What is a Medical Billing Specialist?A medical billing specialist is someone who works with a medical office and is in charge of the company’s medical billing. If you desire to be a medical billing specialist then accuracy and attention to detail is a must as you will most likely be in charge of claims processing, charge entry, and billing and collections. However, most medical offices will hire someone to do more than just be in charge of medical collections. They will want someone to be more of a medical assistant as well. Job duties will then expand to include things like:• Accounts payable, payroll and banking tasks<
Face it ladies, we can all use a new or different form of marketing, promotion and/or publicity. I’m a true believer in multiple venues for getting my name and product out to my potential customers and clients. One avenue I have found that works for me is planning and implementing seminars and workshops. This great marketing tool also gets me out of the house, away from my computer and face to face with my customers and potential clients. Who is the perfect candidate for leading a seminar or workshop? Anyone who has a product or service to offer and wants more clients and customers - is that you? This brief overview shows you the benefits of seminars and workshops and helps to get you started with development and designing ideas. First, let’s define seminars and workshops. With this understanding you will be able to decide which fits you and your marketing plan.
A Seminar tends to be more instructive with a lecturer speaking to an audience about a specific topic. Seminars typically handle a larger audience with this structure. You can have hundreds of participants – just listening with little to no interaction.
A Workshop tends to be more interactive, more of a hands-on learning. It is usually a smaller group because of the activity structure. Typically workshops cater to a smaller group where you might break out and work in even smaller groups throughout the allotted timeframe.
So What is in it For You? There are a number of benefits to harvest with these types of events.
- Exposure and Name Recognition – You can reach a large audience base. It is a way of introducing your name and business to potential clients and customers. It is said that a person needs to hear your name 5-7 times before they will buy from you or use your services. This is an excellent outlet for word-of-mouth marketing.
- Establish Credibility – When you lead workshops or seminars, people automatically look at you as an expert. They are more likely to trust what you say. You build trust and a reputation as well, so make sure what you say is true. Offer them a solution.
- Generate Leads – These leads are priceless. If they attend your event or contact you for more information, a solid connection has been made. I have a list of everyone who has taken my class or come to my workshop, purchased my book or made an inquiry of any of the above. And when my next book comes out….I have a list of direct leads.
- Selling Opportunity – Seminars and workshops can create a multi-stream of income. First you can charge for the workshop (not always appropriate). Second, sell your product and your services – possibly repeatedly (back of the room sales).
- Learn your market - Learn needs and desires of your audience. After each event you will have learned more from your participants and can then transform your curriculum to cover those new issues. You can incorporate that information into your next presentation or you might get new ideas and create a totally different seminar or create a new product. Evaluations forms are priceless.
How to Develop a Workshop or Seminar
Let’s do a quick test to see if you are a candidate to create a workshop or seminar by going through the next 8 steps. See what you come up with and decide whether or not you have something worthwhile to give. And of course you do or else you wouldn’t even be reading this article.
- Define yourself: Write down your profession or the special knowledge you have – keep it simple at first. For example:
Knowledge: Health care, web design, coaching, event planning, vitamins, teacher, real estate, organizer, etc.
- Define your services and products: Write down what your services or the products you have to offer such as coaching, consulting, teacher, trainer, books, newsletters, classes and/or workshops, etc.
- Get specific: What information or skill do you have and would want to share with others? If you’re a mortgage broker, maybe you specialize in 1st time buyers or are creative with financing and work with people who own and want to own multiple income properties. Or you’re a chiropractor and you specialize in young children or pregnant women or sports injuries. Or you’re a tax account and you specialize in real estate or small businesses or an attorney who specialized in creating trusts and financial planning…..You get the idea.
- List Potential Topics: Out of the list above, list some topics you could teach and train others.
- List your target audience: Who would be interested in what you have to offer. You need to get specific here. When it comes to marketing, knowing who these people are will save you time and money.
- Bring in Others: List others who you might want to create an alliance with you and work together on a combined curriculum. Find someone with additional knowledge or complimentary knowledge or a product that would enhance your event.
- Prepare an agenda: Take everything from above and begin working on the details. This will ultimately begin the process of designing your agenda/curriculum. Make sure you have a compelling topic and offer a solution!
- Write an enticing course title: With the information you’ve written down, start creating a title. Don’t be surprised if it changes often until you find the right one. And you will know when you have it.
Designing a Workshop / SeminarRemember that the ultimate goal is obtain the benefits that we spoke of earlier! You want to present a quality image of you and your product or service. What you are looking for are new clients and you want quality clients not just quantity. Think of your
According to a recent National Retail Survey, 46% of the industry's revenue loss was due to inventory shrinkage registered by employee theft. For independent retailers, this kind of internal loss can be a frightening number. Even more frightening, this number is still rising, up 2% from the previous year, accounting for nearly $15 billion annually. Retailers are rallying, however, to protect their businesses from such dramatic loss counts. Business owners and operators are uncovering more and more ways to safeguard their stores against inventory shrinkage and profit loss. The following tips are just a few of the ideas they're now applying in their retail stores.Security - Keep perimeter doors locked with alarms engaged during the night shift or when your store is not open for business. Authorization must be required to engage the alarms, and only the owner or supervisor should disengage the alarms when the store opens for business. You may want to consider changing the locks on your doors if those individuals who possess keys to your store are terminated or no longer work there for any reason. Each key that you disseminate to your employees should clearly say, "Do not duplicate." You may even consider using a card access or code syste
So What is in it For You? There are a number of benefits to harvest with these types of events.
- Exposure and Name Recognition – You can reach a large audience base. It is a way of introducing your name and business to potential clients and customers. It is said that a person needs to hear your name 5-7 times before they will buy from you or use your services. This is an excellent outlet for word-of-mouth marketing.
- Establish Credibility – When you lead workshops or seminars, people automatically look at you as an expert. They are more likely to trust what you say. You build trust and a reputation as well, so make sure what you say is true. Offer them a solution.
- Generate Leads – These leads are priceless. If they attend your event or contact you for more information, a solid connection has been made. I have a list of everyone who has taken my class or come to my workshop, purchased my book or made an inquiry of any of the above. And when my next book comes out….I have a list of direct leads.
- Selling Opportunity – Seminars and workshops can create a multi-stream of income. First you can charge for the workshop (not always appropriate). Second, sell your product and your services – possibly repeatedly (back of the room sales).
- Learn your market - Learn needs and desires of your audience. After each event you will have learned more from your participants and can then transform your curriculum to cover those new issues. You can incorporate that information into your next presentation or you might get new ideas and create a totally different seminar or create a new product. Evaluations forms are priceless.
How to Develop a Workshop or Seminar
Let’s do a quick test to see if you are a candidate to create a workshop or seminar by going through the next 8 steps. See what you come up with and decide whether or not you have something worthwhile to give. And of course you do or else you wouldn’t even be reading this article.
- Define yourself: Write down your profession or the special knowledge you have – keep it simple at first. For example:
Knowledge: Health care, web design, coaching, event planning, vitamins, teacher, real estate, organizer, etc.
- Define your services and products: Write down what your services or the products you have to offer such as coaching, consulting, teacher, trainer, books, newsletters, classes and/or workshops, etc.
- Get specific: What information or skill do you have and would want to share with others? If you’re a mortgage broker, maybe you specialize in 1st time buyers or are creative with financing and work with people who own and want to own multiple income properties. Or you’re a chiropractor and you specialize in young children or pregnant women or sports injuries. Or you’re a tax account and you specialize in real estate or small businesses or an attorney who specialized in creating trusts and financial planning…..You get the idea.
- List Potential Topics: Out of the list above, list some topics you could teach and train others.
- List your target audience: Who would be interested in what you have to offer. You need to get specific here. When it comes to marketing, knowing who these people are will save you time and money.
- Bring in Others: List others who you might want to create an alliance with you and work together on a combined curriculum. Find someone with additional knowledge or complimentary knowledge or a product that would enhance your event.
- Prepare an agenda: Take everything from above and begin working on the details. This will ultimately begin the process of designing your agenda/curriculum. Make sure you have a compelling topic and offer a solution!
- Write an enticing course title: With the information you’ve written down, start creating a title. Don’t be surprised if it changes often until you find the right one. And you will know when you have it.
Designing a Workshop / SeminarRemember that the ultimate goal is obtain the benefits that we spoke of earlier! You want to present a quality image of you and your product or service. What you are looking for are new clients and you want quality clients not just quantity. Think of you
The injection molding process was invented in 1872. Since then, the injection molding business and the plastic industry has ballooned into a multi billion dollar business venture. In fact, thirty two percent of plastics by weight are processed through injection molding. Injection molding has greatly helped in making the US economy boom because through it, cheap and durable consumer and industrial items essential to almost all industries is made possible.Components of the injection molding machineThe injection molding machine converts granular or pelleted raw plastic into final molded parts through the use of a melt, inject, pack and cool cycle for thermoplastics.A basic injection molding machine is typically composed of the following: injection system, hydraulic system, mold system, clamping system and control system. The clamping tonnage and shot size are both used in identifying the dimensions of the injection molding machine for thermoplastics, which is the main factor in the whole process. Other consideration include rate of injection, pressure, design of screw, thickness of the mold and distance between tie bars.Functions of the machineThe injection molding machine can be classified into three categories, namely: gene
How to Develop a Workshop or Seminar
Let’s do a quick test to see if you are a candidate to create a workshop or seminar by going through the next 8 steps. See what you come up with and decide whether or not you have something worthwhile to give. And of course you do or else you wouldn’t even be reading this article.
- Define yourself: Write down your profession or the special knowledge you have – keep it simple at first. For example:
Knowledge: Health care, web design, coaching, event planning, vitamins, teacher, real estate, organizer, etc.
- Define your services and products: Write down what your services or the products you have to offer such as coaching, consulting, teacher, trainer, books, newsletters, classes and/or workshops, etc.
- Get specific: What information or skill do you have and would want to share with others? If you’re a mortgage broker, maybe you specialize in 1st time buyers or are creative with financing and work with people who own and want to own multiple income properties. Or you’re a chiropractor and you specialize in young children or pregnant women or sports injuries. Or you’re a tax account and you specialize in real estate or small businesses or an attorney who specialized in creating trusts and financial planning…..You get the idea.
- List Potential Topics: Out of the list above, list some topics you could teach and train others.
- List your target audience: Who would be interested in what you have to offer. You need to get specific here. When it comes to marketing, knowing who these people are will save you time and money.
- Bring in Others: List others who you might want to create an alliance with you and work together on a combined curriculum. Find someone with additional knowledge or complimentary knowledge or a product that would enhance your event.
- Prepare an agenda: Take everything from above and begin working on the details. This will ultimately begin the process of designing your agenda/curriculum. Make sure you have a compelling topic and offer a solution!
- Write an enticing course title: With the information you’ve written down, start creating a title. Don’t be surprised if it changes often until you find the right one. And you will know when you have it.
Designing a Workshop / SeminarRemember that the ultimate goal is obtain the benefits that we spoke of earlier! You want to present a quality image of you and your product or service. What you are looking for are new clients and you want quality clients not just quantity. Think of you
Did you know that you have an untapped source of revenue at your very fingertips? It’s true, but there’s no need to look too far for it because that source of revenue is you! If you’re ready to uncover the hidden skills inside you and leave the rat race of work-at-home job boards behind, then you’re definitely in the right place.The key to your success as a telecommuteris that you need to understand how very easy it can be to become full-time employed from home without having to fight the masses of other work-at-home wannabes. The key is in coming to the right employers with a pre-packaged set of very specific services to offer based upon your core strengths and skills. Instead of waiting for jobs to pop up on the internet, where you'll have to compete with thousands of other jobseekers just to get the job, you need to understand that to become a truly professional contractor, you can bring your set of skills to the hiring table to create your own jobs! When you know what to say to employers and how to offer your defined services in answer to their needs, you can begin writing your own ticket.When thinking about your core strengths and skills. Additionally, you need to think about very specific applications for the skills you already have and n
Knowledge: Health care, web design, coaching, event planning, vitamins, teacher, real estate, organizer, etc.
- Define your services and products: Write down what your services or the products you have to offer such as coaching, consulting, teacher, trainer, books, newsletters, classes and/or workshops, etc.
- Get specific: What information or skill do you have and would want to share with others? If you’re a mortgage broker, maybe you specialize in 1st time buyers or are creative with financing and work with people who own and want to own multiple income properties. Or you’re a chiropractor and you specialize in young children or pregnant women or sports injuries. Or you’re a tax account and you specialize in real estate or small businesses or an attorney who specialized in creating trusts and financial planning…..You get the idea.
- List Potential Topics: Out of the list above, list some topics you could teach and train others.
- List your target audience: Who would be interested in what you have to offer. You need to get specific here. When it comes to marketing, knowing who these people are will save you time and money.
- Bring in Others: List others who you might want to create an alliance with you and work together on a combined curriculum. Find someone with additional knowledge or complimentary knowledge or a product that would enhance your event.
- Prepare an agenda: Take everything from above and begin working on the details. This will ultimately begin the process of designing your agenda/curriculum. Make sure you have a compelling topic and offer a solution!
- Write an enticing course title: With the information you’ve written down, start creating a title. Don’t be surprised if it changes often until you find the right one. And you will know when you have it.
Designing a Workshop / SeminarRemember that the ultimate goal is obtain the benefits that we spoke of earlier! You want to present a quality image of you and your product or service. What you are looking for are new clients and you want quality clients not just quantity. Think of you
When you work for a small IT company, you will have each tech invoice at the client's site when the job is completed. This may not have worked very well for you. Often jobs span many visits, the tech needs to run out for an emergency, etc., etc. As you may guess, you often run behind in invoicing. I personally believe that we should invoice on-site for small jobs (like one time clients), but invoice on a monthly basis for those clients that do not have a monthly service plan with you, but still require steady IT service throughout the year. Is this how most small IT companies do it, or is there a better way?In order to accomplish monthly invoicing, you need to have our techs consistently and accurately record their time for each job. Would this be best done via a printed out weekly time sheet? Well, once you have this, you then need to aggregate all time sheets into one database. The easiest option considered is using an Excel file to track your techs' time? Design the file to meet your requirements, including one for time accounting and one for providing call details (actions taken, parts used, etc.). We may not be familiar with how the data is entered into the pay system at corporate, but a CSV export imports into almost everything.
Designing a Workshop / SeminarRemember that the ultimate goal is obtain the benefits that we spoke of earlier! You want to present a quality image of you and your product or service. What you are looking for are new clients and you want quality clients not just quantity. Think of your workshop or seminar as a sales call for a large number of potential clients.
Create an Agenda – Make sure your topic and/or presentation is gripping and solutions based. People don’t just buy products and services….they buy solutions. They have problems and they want you to provide the answers. How does your service or product provide a solution? What answers do you have to a problem? These are the topics and issues that you want to present. What I can do for you! If the complete solution involves a third party – bring them in. With the right collaboration you are able to offer participants more solutions in one setting. Be specific and avoid topics that are too general. Unless the workshop is just a teaser to other things such as an all day course or a series of coaching sessions, etc. I give workshops for the Learning Annex and only have 3 hours to teach Event Planning. There is not nearly enough time to explain it all….So the participants want to buy my book as they leave for the rest of the story!
Know Your Audience – Select the right target audience and prospects. These are the people who need your services and products – they need a solution that you can provide. Are they individuals, small business owners, women, parents, students, people in career transition, people in pain – emotionally or physical, new home buyers, somebody having tax problems, financial investment needs, the corporate sector, the list goes on and on. Clarifying your audience will help you effectively communicate your solution in your invitation and ultimately your presentation. Find out how to reach your audience. Will it be through email, flyer, phone calls, invitations, etc. What will work best for your situation? Network for leads – always be on the look out for potential clients. Make sure you get everyone’s business card and put it in your database right away.
Attract your Clients – Create and deliver an attractive invitation that demands action. Craft something that will entice them to come to your event. Use the AIDA principal for the invitation: Attention – Grab the readers’ attention
Interest – Generate interest
Desire – Create the desire within them to keep reading or phone
Action – Tell them what to do. Act Now, Buy Now, Phone Today, Buy This book!
Once you have a presentation whether it is a seminar or a workshop, you can recycle it. No need to reinvent the wheel. So the initial time it takes to create the presentation will pay off over and over again.
Obviously there is a lot more to planning a workshop or seminar than what is written is this article. For a comprehensive understanding of planning events of any kind, order my book The Complete Guide to Successful Event Planning by going to www.successfuleventplanning.com
And for those of you out there who think you can’t possibly present a workshop or seminar – because of a fear of speaking in front of a group. I’m here to tell you I was there! But I started out speaking with small groups and then worked my way up. But fear of public speaking is a whole other article! In fact…it could be a great workshop topic for one of you ladies. Plan well, plan often and expect success.
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