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Suggest You - A Marketing Lesson From TV's American Idol-Season 6
Many of our students express interest on establishing their own private practices. Having your own business means you can have the flexibility needed to fulfil your family commitments, to have control of your life and to excel the quality of your services. Having that in mind, AIPC has developed some guidelines that may help you setting up your practice. Going into business for yourself is defini
(9) Do you struggle to explain what you do, in a way that resonates with your ideal clients?
(10) Are you frustrated with the response you're getting to your marketing?
Knowing how you are unique and what sets you apart are critical components in your marketing success. Yet determining what that USP is can be one of the biggest marketing challenges you'll face.
I don't know how many of the singers Simon Cowell questioned were able to give him a definitive answer. But my guess is most couldn'
Construction management is one of the many occupations in the United States that has excellent employment opportunities. The opportunities will continue to escalate until 2014 because of the numerous employment openings are projected to exceed the number of qualified individuals who want to join the construction management workforce.It is expected to continue even with the expansion of the
It's a "train wreck" in my opinion.
But the ratings are huge. In fact this is the show's biggest season ratings-wise, so I guess America loves a good train wreck!
Anyway, back to my story. As I was working and trying to tune out the show, I couldn't help but overhear Simon Cowell ask the following questions to several contestants:
"What makes you unique?"
"What sets you apart?"
Since this is a point I drive home to my clients, and one they often struggle with, I found it interesting that it was coming up in this context.
But then I remembered the making of an American Idol is as much about marketing as it is about talent. In fact, this holds true for the music and entertainment industry in general.
Just look around at some of today's top stars. Brittany Spears. Paris Hilton. Lindsey Lohan. Madonna. Angelina Jolie. Rosie O'Donnell. Donald Trump.
Love 'em or hate 'em, they are brilliant marketers.
They have each created a very specific image and they don't vary from it. They know what they stand for and they flaunt it consistently. They understand marketing and the concept of standing out and standing for something.
They understand the concept of USP - Unique Selling Proposition.
They know when they are true to their image they will attract as well as repel people. But that's okay with them. They know you can't please everyone.
Because if you try, you fall below the radar into a sea of mediocrity. A sea of me-too stars whose faces you never see on Entertainment Tonight.
Your Marketing Step
I encourage you to look at your business and ask yourself those same two questions Simon Cowell asked the American Idol contestants, plus a few more - 10 to be exact!
(1) What makes you unique?
(2) What sets you apart?
(3) Does your business have a clear identity?
(4) Does all of your marketing consistently promote that identity?
(5) Do you ever waiver from this identity?
(6) Are you struggling to figure out exactly what identity will best serve your business?
(7) Are you floundering in a sea of me-too products and services?
(8) Are you too busy modeling your competitors instead of finding your own unique voice?
(9) Do you struggle to explain what you do, in a way that resonates with your ideal clients?
(10) Are you frustrated with the response you're getting to your marketing?
Knowing how you are unique and what sets you apart are critical components in your marketing success. Yet determining what that USP is can be one of the biggest marketing challenges you'll face.
I don't know how many of the singers Simon Cowell questioned were able to give him a definitive answer. But my guess is most couldn't
I’m always amazed at how disorganised most businesses are. The huge amount of opportunities that fall by the wayside due to poor management. Let me tell you what happened to me recently.The Car DealershipI stopped off at my local dealership as I was interested in updating my current vehicle. This dealership is very well-known and spend a fortune on advertising trying to attract more
"What sets you apart?"
Since this is a point I drive home to my clients, and one they often struggle with, I found it interesting that it was coming up in this context.
But then I remembered the making of an American Idol is as much about marketing as it is about talent. In fact, this holds true for the music and entertainment industry in general.
Just look around at some of today's top stars. Brittany Spears. Paris Hilton. Lindsey Lohan. Madonna. Angelina Jolie. Rosie O'Donnell. Donald Trump.
Love 'em or hate 'em, they are brilliant marketers.
They have each created a very specific image and they don't vary from it. They know what they stand for and they flaunt it consistently. They understand marketing and the concept of standing out and standing for something.
They understand the concept of USP - Unique Selling Proposition.
They know when they are true to their image they will attract as well as repel people. But that's okay with them. They know you can't please everyone.
Because if you try, you fall below the radar into a sea of mediocrity. A sea of me-too stars whose faces you never see on Entertainment Tonight.
Your Marketing Step
I encourage you to look at your business and ask yourself those same two questions Simon Cowell asked the American Idol contestants, plus a few more - 10 to be exact!
(1) What makes you unique?
(2) What sets you apart?
(3) Does your business have a clear identity?
(4) Does all of your marketing consistently promote that identity?
(5) Do you ever waiver from this identity?
(6) Are you struggling to figure out exactly what identity will best serve your business?
(7) Are you floundering in a sea of me-too products and services?
(8) Are you too busy modeling your competitors instead of finding your own unique voice?
(9) Do you struggle to explain what you do, in a way that resonates with your ideal clients?
(10) Are you frustrated with the response you're getting to your marketing?
Knowing how you are unique and what sets you apart are critical components in your marketing success. Yet determining what that USP is can be one of the biggest marketing challenges you'll face.
I don't know how many of the singers Simon Cowell questioned were able to give him a definitive answer. But my guess is most couldn'
Were you once a successful, professional woman who had a significant status level and received adequate remuneration for your work?Have you re-located to a new country where the educational degree you worked so hard to achieve is neither recognized nor considered valid?As a result, have you now settled for a job for which you are overqualified and living paycheck to paycheck?
They understand the concept of USP - Unique Selling Proposition.
They know when they are true to their image they will attract as well as repel people. But that's okay with them. They know you can't please everyone.
Because if you try, you fall below the radar into a sea of mediocrity. A sea of me-too stars whose faces you never see on Entertainment Tonight.
Your Marketing Step
I encourage you to look at your business and ask yourself those same two questions Simon Cowell asked the American Idol contestants, plus a few more - 10 to be exact!
(1) What makes you unique?
(2) What sets you apart?
(3) Does your business have a clear identity?
(4) Does all of your marketing consistently promote that identity?
(5) Do you ever waiver from this identity?
(6) Are you struggling to figure out exactly what identity will best serve your business?
(7) Are you floundering in a sea of me-too products and services?
(8) Are you too busy modeling your competitors instead of finding your own unique voice?
(9) Do you struggle to explain what you do, in a way that resonates with your ideal clients?
(10) Are you frustrated with the response you're getting to your marketing?
Knowing how you are unique and what sets you apart are critical components in your marketing success. Yet determining what that USP is can be one of the biggest marketing challenges you'll face.
I don't know how many of the singers Simon Cowell questioned were able to give him a definitive answer. But my guess is most couldn'
With this tool, lenders determine the company’s creditworthiness regardless of the credit score of the owner or owners. Moreover, this is an excellent tool for business owners to help them decide whom to associate with when undertaking business projects. When selecting clients that will be granted a credit line, etc. By the use of a business credit report the owner of a company can save himself m
I encourage you to look at your business and ask yourself those same two questions Simon Cowell asked the American Idol contestants, plus a few more - 10 to be exact!
(1) What makes you unique?
(2) What sets you apart?
(3) Does your business have a clear identity?
(4) Does all of your marketing consistently promote that identity?
(5) Do you ever waiver from this identity?
(6) Are you struggling to figure out exactly what identity will best serve your business?
(7) Are you floundering in a sea of me-too products and services?
(8) Are you too busy modeling your competitors instead of finding your own unique voice?
(9) Do you struggle to explain what you do, in a way that resonates with your ideal clients?
(10) Are you frustrated with the response you're getting to your marketing?
Knowing how you are unique and what sets you apart are critical components in your marketing success. Yet determining what that USP is can be one of the biggest marketing challenges you'll face.
I don't know how many of the singers Simon Cowell questioned were able to give him a definitive answer. But my guess is most couldn'
Developing a Home Based Internet Marketing BusinessIf you have developed a sense of Internet savy, you may want to consider cashing in on your experiences and develop a home based internet marketing business. There are many advantages that you can realize through the establishment of a home based internet marketing business.First of all, when it comes to starting a new business ent
(9) Do you struggle to explain what you do, in a way that resonates with your ideal clients?
(10) Are you frustrated with the response you're getting to your marketing?
Knowing how you are unique and what sets you apart are critical components in your marketing success. Yet determining what that USP is can be one of the biggest marketing challenges you'll face.
I don't know how many of the singers Simon Cowell questioned were able to give him a definitive answer. But my guess is most couldn't. Don't fall into this same trap with your business.
Uncover your Unique Selling Proposition - it's the key that unlocks the door to your business' success.
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