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  • Suggest You - The Psychology of Color in Marketing

    Pressure Washing Business: Fixing Heat Issues and Coil Removal
    In the pressure washing business it is very important to know how to repair equipment and to try to do as much of it yourself as possible. Let’s face it the most powerful forces of nature are the erosion of water, heat and pressure. Well that is exactly what goes through your equipment every time you turn it on. It may be necessary to remove he coil because of freeze breakage or to clean soot from it. This can be done easily, however, it can be a very messy job. Follow these steps:You must disconnect the hose from the pump that leads to the inlet of the coil a
    site. There's a predominance of black (sophistication) and silver (prestige). Jaguar markets to people with high incomes who view themselves as sophisticated and look for a prestigious vehicle.

    Volkswagon Microbus (http://www.vw.com/microbus/)
    Check out the predominance of yellow (happiness) and orange (playfulness). Matches the type of owners that Volkswagon is trying to attract, don't you think?

    So how can you put this information to use?

    First, think about your target market. Let's say that you are selling books for young children, but you are marketing to grandparents. You'd probably design the books in bright, primary colors (reds, blues, yellows) to appeal to the children who will use them. However, the marketing materials (web site, brochures, etc.) would be designed with grandparents in mind. You might de

    5 Top Tips For Hosting Your Website
    A website of your own is no longer a pipe dream. If you have even a modest budget there is an excellent range of low-cost hosting options available, some with free website building facilities. The advent of free hosting providers even means that a quite passable site can be within the grasp of almost anyone with an internet connection.First of all, however, you must decide where and how the site will be hosted. The key to deciding what you need in a hosting provider is to understand the nature of the website you are planning to put on the Internet.For ins
    What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people who view them. Are you sure you know what that message is?

    You'd be wise to consider the psychology of color when designing your marketing materials. Be it business card, brochure, web site, posters or other material, you'll be making color choices. Colors not only enhance the appearance of the item -- they also influence our behavior. You will do well to consider the impact that the colors you use will have on your target audience.

    For instance, have you noticed that most fast food restaurants are decorated with vivid reds and oranges? It's no accident that these colors show up so frequently. Studies have shown that reds and oranges encourage diners to eat quickly and leave -- and that's exactly what fast food outlets want you to do.

    It's also no accident that you see a lot of reds and blacks on adult web sites. These colors are thought to have sexual connotations.

    Ever notice that toys, books and children's web sites usually contain large blocks of bright, primary colors? Young children prefer these colors and respond more positively than they do to to pastels or muted blends.

    Market researchers have had a field day identifying the colors and the likely effect they have upon us.

    However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials.

    For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors; people from northern climates prefer the cooler colors.

    In North American mainstream culture, the following colors are associated with certain qualities or emotions:

    Red --excitement, strength, sex, passion, speed, danger.
    Blue --(listed as the most popular color) trust, reliability, belonging, coolness.
    Yellow --warmth, sunshine, cheer, happiness
    Orange -- playfulness, warmth, vibrant
    Green -- nature, fresh, cool, growth, abundance
    Purple --royal, spirituality, dignity
    Pink -- soft, sweet, nurture, security
    White --pure, virginal, clean, youthful, mild.
    Black --sophistication, elegant, seductive, mystery
    Gold -- prestige, expensive
    Silver -- prestige, cold, scientific

    Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue.

    Want to test some of this out? Check out web sites belonging to companies with marketing budgets that allow for extensive research into what sells best.

    Jaguar (http://www.jaguar.com)
    A luxury car with a luxury web site. There's a predominance of black (sophistication) and silver (prestige). Jaguar markets to people with high incomes who view themselves as sophisticated and look for a prestigious vehicle.

    Volkswagon Microbus (http://www.vw.com/microbus/)
    Check out the predominance of yellow (happiness) and orange (playfulness). Matches the type of owners that Volkswagon is trying to attract, don't you think?

    So how can you put this information to use?

    First, think about your target market. Let's say that you are selling books for young children, but you are marketing to grandparents. You'd probably design the books in bright, primary colors (reds, blues, yellows) to appeal to the children who will use them. However, the marketing materials (web site, brochures, etc.) would be designed with grandparents in mind. You might de

    Business Broker Network
    A business broker network is basically a group that has a number of independent business brokers or brokerage firms. These firms could be based in different countries. Such network groups offer a much wider range of business opportunities to their clients. The network groups are able to offer more businesses for sale or purchase. So if you want to buy, sell or start a new business, you could give one such network group a try.There are several network groups in existence. Some of them specialize in creating business opportunities in certain geographical areas. Bu
    rants are decorated with vivid reds and oranges? It's no accident that these colors show up so frequently. Studies have shown that reds and oranges encourage diners to eat quickly and leave -- and that's exactly what fast food outlets want you to do.

    It's also no accident that you see a lot of reds and blacks on adult web sites. These colors are thought to have sexual connotations.

    Ever notice that toys, books and children's web sites usually contain large blocks of bright, primary colors? Young children prefer these colors and respond more positively than they do to to pastels or muted blends.

    Market researchers have had a field day identifying the colors and the likely effect they have upon us.

    However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials.

    For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors; people from northern climates prefer the cooler colors.

    In North American mainstream culture, the following colors are associated with certain qualities or emotions:

    Red --excitement, strength, sex, passion, speed, danger.
    Blue --(listed as the most popular color) trust, reliability, belonging, coolness.
    Yellow --warmth, sunshine, cheer, happiness
    Orange -- playfulness, warmth, vibrant
    Green -- nature, fresh, cool, growth, abundance
    Purple --royal, spirituality, dignity
    Pink -- soft, sweet, nurture, security
    White --pure, virginal, clean, youthful, mild.
    Black --sophistication, elegant, seductive, mystery
    Gold -- prestige, expensive
    Silver -- prestige, cold, scientific

    Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue.

    Want to test some of this out? Check out web sites belonging to companies with marketing budgets that allow for extensive research into what sells best.

    Jaguar (http://www.jaguar.com)
    A luxury car with a luxury web site. There's a predominance of black (sophistication) and silver (prestige). Jaguar markets to people with high incomes who view themselves as sophisticated and look for a prestigious vehicle.

    Volkswagon Microbus (http://www.vw.com/microbus/)
    Check out the predominance of yellow (happiness) and orange (playfulness). Matches the type of owners that Volkswagon is trying to attract, don't you think?

    So how can you put this information to use?

    First, think about your target market. Let's say that you are selling books for young children, but you are marketing to grandparents. You'd probably design the books in bright, primary colors (reds, blues, yellows) to appeal to the children who will use them. However, the marketing materials (web site, brochures, etc.) would be designed with grandparents in mind. You might de

    Franchisor UFOC; Are They Relevant to Franchising?
    Many a business management class has debated the relative consumer and investor protection of regulatory bodies in the United States and how these affect proprietary information and competition. Does the current disclosure documents and the Franchisor UFOC serve the common good?The current UFOC in my opinion is so large and cumbersome to handle all possible scenarios that it no longer helps franchisees in my opinion. Instead it boxes the business model into a confinement, which does not allow fluidity of motion needed to survive in the fast paced business world.
    e should be a consideration when you plan your design of any promotional materials.

    For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors; people from northern climates prefer the cooler colors.

    In North American mainstream culture, the following colors are associated with certain qualities or emotions:

    Red --excitement, strength, sex, passion, speed, danger.
    Blue --(listed as the most popular color) trust, reliability, belonging, coolness.
    Yellow --warmth, sunshine, cheer, happiness
    Orange -- playfulness, warmth, vibrant
    Green -- nature, fresh, cool, growth, abundance
    Purple --royal, spirituality, dignity
    Pink -- soft, sweet, nurture, security
    White --pure, virginal, clean, youthful, mild.
    Black --sophistication, elegant, seductive, mystery
    Gold -- prestige, expensive
    Silver -- prestige, cold, scientific

    Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue.

    Want to test some of this out? Check out web sites belonging to companies with marketing budgets that allow for extensive research into what sells best.

    Jaguar (http://www.jaguar.com)
    A luxury car with a luxury web site. There's a predominance of black (sophistication) and silver (prestige). Jaguar markets to people with high incomes who view themselves as sophisticated and look for a prestigious vehicle.

    Volkswagon Microbus (http://www.vw.com/microbus/)
    Check out the predominance of yellow (happiness) and orange (playfulness). Matches the type of owners that Volkswagon is trying to attract, don't you think?

    So how can you put this information to use?

    First, think about your target market. Let's say that you are selling books for young children, but you are marketing to grandparents. You'd probably design the books in bright, primary colors (reds, blues, yellows) to appeal to the children who will use them. However, the marketing materials (web site, brochures, etc.) would be designed with grandparents in mind. You might de

    A Heavy Global Industry
    The global demand for heavy construction equipment has increased dramatically over the preceding years. This demand of heavy construction equipment is highly accredited in part to the recovery from a recession in assorted Asian countries, as well as in Latin America, Russia, and Africa. Regardless of the fact that the heavy construction equipment industry is not as heavily concentrated as it had been in previous years, acquisitions are still going strong and substantial partnerships between competing companies are on the rise.As technical advances in the heavy c
    re, fresh, cool, growth, abundance
    Purple --royal, spirituality, dignity
    Pink -- soft, sweet, nurture, security
    White --pure, virginal, clean, youthful, mild.
    Black --sophistication, elegant, seductive, mystery
    Gold -- prestige, expensive
    Silver -- prestige, cold, scientific

    Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue.

    Want to test some of this out? Check out web sites belonging to companies with marketing budgets that allow for extensive research into what sells best.

    Jaguar (http://www.jaguar.com)
    A luxury car with a luxury web site. There's a predominance of black (sophistication) and silver (prestige). Jaguar markets to people with high incomes who view themselves as sophisticated and look for a prestigious vehicle.

    Volkswagon Microbus (http://www.vw.com/microbus/)
    Check out the predominance of yellow (happiness) and orange (playfulness). Matches the type of owners that Volkswagon is trying to attract, don't you think?

    So how can you put this information to use?

    First, think about your target market. Let's say that you are selling books for young children, but you are marketing to grandparents. You'd probably design the books in bright, primary colors (reds, blues, yellows) to appeal to the children who will use them. However, the marketing materials (web site, brochures, etc.) would be designed with grandparents in mind. You might de

    Travel The World With Travel Nursing
    If you are a nurse, you have so many opportunities in front of you. You probably are wondering what I am talking about, but just think of it. You have the opportunity to help people all over the world with your healing skills. If you are looking for a more rewarding and satisfying way to use your nursing skills, you may want to consider travel nursing. As with anything, you need to do your homework and find out if this is something that is right for you, especially if you have a family because the decision will affect all of you, not just yourself.Benefits of Tr
    site. There's a predominance of black (sophistication) and silver (prestige). Jaguar markets to people with high incomes who view themselves as sophisticated and look for a prestigious vehicle.

    Volkswagon Microbus (http://www.vw.com/microbus/)
    Check out the predominance of yellow (happiness) and orange (playfulness). Matches the type of owners that Volkswagon is trying to attract, don't you think?

    So how can you put this information to use?

    First, think about your target market. Let's say that you are selling books for young children, but you are marketing to grandparents. You'd probably design the books in bright, primary colors (reds, blues, yellows) to appeal to the children who will use them. However, the marketing materials (web site, brochures, etc.) would be designed with grandparents in mind. You might decide to go with blues (trust, reliability), pinks (nurture, sweet, security) and yellow (happy, playful).

    Of course, you would test your ads and colors on a small market segment before rolling out a large scale campaign.

    Give some thoughts to the message you want to send and to the psychology of the recipient. Then choose your colors accordingly.

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