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Got Motor Skills?
After generations of error, fifty-years of proof convinces some skeptics.Fact: The faster you read, the better your comprehension.Mrs. Harrison, my 3rd grade teacher, hammered into our numbskulls – If you want to understand what you are reading – always read it slowly.She could only teach us what she knew and had been taught in Teachers College. For one hundred years teachers were trained to get students to slow down for better comprehension.It was intuitive and no one had the nerve to question the dictum – slow-equals-better.In 1952 Evelyn Wood requested university linguistic researchers to test her principle that the faster-you-read, the great

mers.

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It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!

Stick With Me Kid and I’

Selection Criteria - KSAs - Addressing The Expression
The number one mistake made by applicants is not addressing selection criteria (we’ll save that for another article!) but for those who do address criteria, a common theme emerges, and unfortunately there are generally more things wrong with statements addressing criteria than there are things right. Important points can be easily overlooked when you have a number of criteria to write against and you are concentrating on using exactly the right words and grammar and trying to sound intelligent. More important than trying to sound impressive however is making sure you’re address the right things. An applicant who does not address a criterion correctly will often

The other day I heard the exciting news that my friend, Sam a mad British film director (mad in a good way!), had his documentary film chosen to feature at several high-profile film festivals! The entire process from pre-production, filming on-location in Africa and clever editing required preparation, research, skill and cash!
I realized that no matter the size of a film – blockbuster, indie flick or documentary - before it even gets off the ground the film producers have to carefully analyze essentially the exact same process as an event marketing program.
Go figure???
Is it really possible that event marketing producers and film producers have a common bond other than a similarity in job title?
Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers.
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’l
Is There a Secret of Learning Successful Business Strategies - Fast?
Are You a Secret Ace Learner?Are you familiar with the 80/20 rule? There are many versions:a) Eighty percent of the work is accomplished by 20% of the personnel.b) Eighty percent of sales are produced by 20% of the salespeople.c) Eighty percent of learning occurs informally and outside of school.d) Eighty percent of what you read is irrelevant or redundant.e) Twenty percent of class room work has personal value for you, the rest, Nada!Let’s use the Reporter’s system, 5 WH + How.1. When? Learning occurs daily is single chunks (groupings), when we are unaware and operating in the twilight-zone using mostly our right-brain. Exa
om pre-production, filming on-location in Africa and clever editing required preparation, research, skill and cash!
I realized that no matter the size of a film – blockbuster, indie flick or documentary - before it even gets off the ground the film producers have to carefully analyze essentially the exact same process as an event marketing program.
Go figure???
Is it really possible that event marketing producers and film producers have a common bond other than a similarity in job title?
Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers.
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’
Logo-ize For Instant Identification & Increased Awareness
The task of creating an indelible impact on the memory of your target market is arduous but can be made much easier with a well thought out logo. The word comes from the ancient Greek where it was used in philosophy and theology to mean “the divine reason implicit in the cosmos, ordering it and giving it form and meaning.” The function of a logo in today’s business world is much the same – to make the visual identification of your company implicit by giving it form and meaning.The form and meaning of a logo are expressed in three elements – name, slogan, and icon. Think for a moment of the fabulously successful sporting goods and apparel company, Nike. The name obviously
re it even gets off the ground the film producers have to carefully analyze essentially the exact same process as an event marketing program.
Go figure???
Is it really possible that event marketing producers and film producers have a common bond other than a similarity in job title?
Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers.
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’
The Cheapest, Forget It !
Wouldn't it be great if we got get the cheapest price on everything. I know I wouldn't want it. Would you? Do you strive to get the cheapest automoblie? The cheapest mobile home to live in? The cheapest place to eat? Rather than look for the cheapest we tend to look for value for our money. We know we all work hard for our money and would like to be compensated if we are to give it up.The first thing a buyer should look for is if he's comparing apples with apples. Any person who's been to China lately can tell you that you can find a knockoof Louis Vitton handbag for $10.00, $20.00, $50.00 and $100.00. The $10.00 bag looks good from a distance but up close you can notice it'
oducers and film producers have a common bond other than a similarity in job title?
Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers.
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’
How To Conduct A Successful Job Search Campaign
1.Define your objective: Know what kind of work you most enjoy and perform the best. This requires self-evaluation, spending time looking at your interests and abilities. 2.Write an effective resume: Focus on your qualifications for the type of work you want to do. Show where you are headed, not where you have been. L
mers.
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It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’ll Show You How To Make Your Event Shine!

Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:

1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine age, hobbies & interests, likes & dislikes and values & beliefs.
A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.
Meet Dave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!

2. Rebel With(out) A Cause
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Suggest You - Event Marketing-5 Surefire Tips To Rocket Launch An Event Marketing Program Into The Spotlight

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