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Suggest You - Is Your Menu Leaving Money On The Table?
Branding Your Products Is Important
I was chatting with a couple of friends, all of us are either copy writers or graphic designers…or both….in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a notch higher than us mere freelancers and employees. After all, he is the one person who decides on the direction of a whole advertising campaign. He is also in-charge of a couple of large International brands of products. And during this conversation, he told me about this story tha
restaurant companies, this adds up to a lot of lost dollars!I was chatting with a couple of friends, all of us are either copy writers or graphic designers…or both….in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a notch higher than us mere freelancers and employees. After all, he is the one person who decides on the direction of a whole advertising campaign. He is also in-charge of a couple of large International brands of products. And during this conversation, he told me about this story tha
The follow
The Billion Dollar Marketing Secret of America's Wealthiest Entrepreneurs
I am in awe of Billionaires.Not the trust fund babies, but the folks that started with nothing and earned huge fortunes through their own hard work and creativity.For the last 10 years, I’ve researched the lives and companies of a group of entrepreneurs that I call the “Billion Dollar Marketing Club”. These entrepreneurs have a combined net worth of $41.6 billion dollars and together they are worth more than the gross domestic product of 151 countries.The companies they have founded titans in the marketplace.You may have heard of them – Google, Nike, eBay, and Harp
Believe it or not, over 90% of all menus are leaving money in the table for a number of reasons. In fact, based on my experience with restaurants over the past 20 years, the measurable impact of this loss ranges from $.25- 1.50 for every mean served in the restaurant. Based on the number of meals sold in most restaurant companies, this adds up to a lot of lost dollars!I am in awe of Billionaires.Not the trust fund babies, but the folks that started with nothing and earned huge fortunes through their own hard work and creativity.For the last 10 years, I’ve researched the lives and companies of a group of entrepreneurs that I call the “Billion Dollar Marketing Club”. These entrepreneurs have a combined net worth of $41.6 billion dollars and together they are worth more than the gross domestic product of 151 countries.The companies they have founded titans in the marketplace.You may have heard of them – Google, Nike, eBay, and Harp
The followi
Capture Clients' Attention - Sharing Success - and the Death of Prospecting!
We live in a world where we are bombarded with four thousand marketing messages each day, where many struggle to keep on top of the “spam-stuffed inbox”, where every market has more sellers than buyers, where a whole new set of rapid-relationship skills are called for.While some bemoan the passing of a slower-paced world, the “attention-deficit economy” is the land of opportunity for others. So how do you capture the attention of prospective customers?Networking and the death of prospecting “We are only seven steps away from anyone in the world” goes the networking mant
number of reasons. In fact, based on my experience with restaurants over the past 20 years, the measurable impact of this loss ranges from $.25- 1.50 for every mean served in the restaurant. Based on the number of meals sold in most restaurant companies, this adds up to a lot of lost dollars!We live in a world where we are bombarded with four thousand marketing messages each day, where many struggle to keep on top of the “spam-stuffed inbox”, where every market has more sellers than buyers, where a whole new set of rapid-relationship skills are called for.While some bemoan the passing of a slower-paced world, the “attention-deficit economy” is the land of opportunity for others. So how do you capture the attention of prospective customers?Networking and the death of prospecting “We are only seven steps away from anyone in the world” goes the networking mant
The follow
I Won't Tell My Lawyer but I Will Tell You
A general counsel of a large international consulting firm told us about his experience talking to an interviewer who had called to discuss his satisfaction level with his outside law firm. He had been using the services of a “high end, expensive” law firm out of New York.We asked if the interview questions allowed him to speak about all the issues that were on his mind regarding his relationship with his lawyers. His response was, “There were many small things that had been bothering me about our law firm but none that I thought were big enough to discuss with them. This interview allowed
past 20 years, the measurable impact of this loss ranges from $.25- 1.50 for every mean served in the restaurant. Based on the number of meals sold in most restaurant companies, this adds up to a lot of lost dollars!A general counsel of a large international consulting firm told us about his experience talking to an interviewer who had called to discuss his satisfaction level with his outside law firm. He had been using the services of a “high end, expensive” law firm out of New York.We asked if the interview questions allowed him to speak about all the issues that were on his mind regarding his relationship with his lawyers. His response was, “There were many small things that had been bothering me about our law firm but none that I thought were big enough to discuss with them. This interview allowed
The follow
It May Be Time to Walk in an Employer's Shoes
If you are in a job search and aren’t receiving viable hits, it’s time to walk a mile in an employer’s shoes. Okay, I realize what you may be thinking. For just one day, you would like an employer to walk in your shoes so they can be sympathetic to the stresses you are going through on a daily basis. That makes sense, since what most of us want is to be understood by others.However, when I suggest you take the time to put yourself in the position of an employer, that isn’t meant to minimize the realities and responsibilities of your world. Your responsibilities sit across from you at the dinner table
very mean served in the restaurant. Based on the number of meals sold in most restaurant companies, this adds up to a lot of lost dollars!If you are in a job search and aren’t receiving viable hits, it’s time to walk a mile in an employer’s shoes. Okay, I realize what you may be thinking. For just one day, you would like an employer to walk in your shoes so they can be sympathetic to the stresses you are going through on a daily basis. That makes sense, since what most of us want is to be understood by others.However, when I suggest you take the time to put yourself in the position of an employer, that isn’t meant to minimize the realities and responsibilities of your world. Your responsibilities sit across from you at the dinner table
The follow
Three Tough Questions your Business Needs to Answer
For your business to really prosper, you have to get deep down and dirty to ensure that really get clear on issues you are facing. And those your people are facing too.Susan Scott has written a tremendous book called 'Fierce Conversations'.It is not a book for the faint-hearted.However, it is a fantastic resource, whether you want to take a long hard look at your career, your business or yourself.One interesting question that she suggests organisations (and the same can readily be used for teams, small businesses etc.), is as follows:-'What
restaurant companies, this adds up to a lot of lost dollars!For your business to really prosper, you have to get deep down and dirty to ensure that really get clear on issues you are facing. And those your people are facing too.Susan Scott has written a tremendous book called 'Fierce Conversations'.It is not a book for the faint-hearted.However, it is a fantastic resource, whether you want to take a long hard look at your career, your business or yourself.One interesting question that she suggests organisations (and the same can readily be used for teams, small businesses etc.), is as follows:-'What
The following list highlights the top ten factors which contribute to this huge loss of income. Use this checklist to determine how your menu stacks up.
1. Does the menu primarily have a creative orientation? When revising the menu, is the primary consideration the look of the menu (design, size, format, color, et
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