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Keep Your Good Workers by Building Good Leaders
A recent report from the American Hospital Association’s Commission on the Workforce asked healthcare workers key questions about the performance of their front line managers. The study concluded that an employee’s decision to stay with or leave an organization is primarily based on his or her relationship with an immediate supervisor. No matter what industry or setting or company size, effective leaders: Possess personal integrity. Can easily adapt to change. Work to build the talent of others. Communicate well with their people. Have the ability to build and lead a team. Can analyze problems and create solutions. Encourage a collaborative work environment. Five Ways to Develop More Effective Front Line Managers: Encourage and give managers time to attend leadership courses. Learning and growing is part of their job. Develop an approach to hire and assess managers based on the above key competencies, not on old job descriptions. Reward effective leadership on a regular basis whether it is through a “Manager of the Month” award or free movie tickets. Get creative with training. Start peer coaching groups - managers with similar levels of authority meet once a month to discuss challenges in managing people, dealing with organizationa

Business Credit Score Made Clear
When you are opening a business, you will need to ask for a loan to do so. This loan as well as company credit cards and other accounts will all affect your company’s credit score.You will need a good credit score if your company hopes to gain more funding for any reason. A business credit score will be assessed in a similar way to a personal credit score.All of the businesses transactions, payments, and enquiries will be taken into account and can be checked at any of the main business credit scoring bureaus, Equifax business, Experian business, Dun and Bradstreet, and Business Credit USA.Each of these companies will give you a different score but you will be able to see if you need to make any changes to your credit by paying off some debts or improving your interest rates.A business credit score is started when you open a business by looking at any transactions that were made, the FIN (Federal Tax Identification Number) and any other important data registered with the IRS.All of this data will be looked at by another company before they decide to trade, invest or do certain business transactions with you.Business Credit Score And Your Personal HistoryIn a personal credit score you will be assess according to your income, credit cards, debts, job changes, address changes and enquiries before a bank decides

As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing.

I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest to the veracity of the material they present and their credentials to discuss these topics.

PyroMarketing. Book marketing professionals know the secrets of success that drove the sales of Rick Warren’s The Purpose Driven Life to a chart-busting best-seller and Mel Gibson’s “The Passion of the Christ” into a huge cinema phenom. Those of us in the business understand that sales of both blockbusters were driven by techniques outlined in a book called PyroMarketing by Greg Stielstra who gained fame in book publishing circles when he served as the marketing director for The Purpose Driven Life, the best-selling hardcover book in history.

PyroMarketing embraces an idea that really has been in use for some time – niche marketing. That tool is well-known and used every day by book promoters but Stielstra lays out the niche marketing principles with a new, crystal clear message that is so compelling that it is a must-read for anyone who wants to promote an idea, service or product. Buy it at: www.pyromarketing.com

The Web-Savvy Writer: Book Promotion with a High-Tech Twist This is an excellent “how to” book on the ins and outs of online book promotion and publicity focusing on the latest technology. Author Patrice-Anne Rutledge is a bestselling author, successful technology journalist, and online book promotion expert who has utilized online marketing techniques extensively to promote her books and writing career. Patricia plows new ground filling the gap in the book promotion marketplace with her highly focused book on bringing technology to the forefront in a book market

B.l.a.s.t.ing Your Customers
You have opened a new restaurant, and things are working out great. You are thinking that the world is good, and customers kept pouring in, customers that are more than happy to unload their extra money on the foods you serve. Then all of a sudden you receive a phone call from an irritated customer telling you what a lousy restaurant you operate. Your first reaction is to be become defensive and support your business’ name. Then all of sudden, you are deep in arguments, and the two of you are cursing each other. Soon, that belligerent customer will tell more people who will tell more people who will tell their friends that you operate a lousy restaurant. And you lose money and customers. Over what? Over one situation that if handled carefully and skillfully could have been prevented from blowing out of proportion.Although this can happen to any business, such incidents can be prevented from becoming a big deal. Managing customer complaints do not have to be that messy. Instead, it should be met as a challenge to turn an otherwise negative situation into something positive that can further promote your business. How? Through an excellent customer service and the knowledge of B.L.A.S.T. This skill should be passed to the employees so that they can handle customer complaints properly. B.L.A.S.T. is the contraction of Believe, Listen, Apologize, Satisfy, and Than

an attest to the veracity of the material they present and their credentials to discuss these topics.

Take Charge of Your Personal Life for Professional Success
Have you ever tried to detach your professional life from your personal life? Then you know how difficult it is to accomplish. Despite your best attempts to keep the two separate, the quality and stability of your personal life often have a direct impact on the quality and success of your professional life. In fact, it is said that for many people, their professional lives tend to reflect their personal lives.It’s quite all right for your professional life to mirror your personal life if that life is secure and fulfilling. You should have a productive and rewarding professional life because you will be able to bring the positive characteristics present in your personal life to your work life as you direct your energy and attention to your job responsibilities. However, if you have a lot of negativity n your personal life, your career will suffer.If you are unable to keep the problems in your personal life from spilling over into your professional life, you may be passed over for promotions or may lose your job. As unfair as this may seem, if you allow your personal problems to jeopardize your employment by diminishing your productivity, most employers will not maintain your employment.On the other hand, your ability to proactively and successfully resolve personal and family issues without impacting your ability to perform on the job is vie

th blockbusters were driven by techniques outlined in a book called PyroMarketing by Greg Stielstra who gained fame in book publishing circles when he served as the marketing director for The Purpose Driven Life, the best-selling hardcover book in history.

Use Exit Interviews To Dramatically Reduce Staff Turnover
What is the first thing you would do if you started losing your key customers to your competitors?Well the simplest way to find out why they are leaving and stop the loss of business is to obviously ask them. To find out what made them leave you and what attracted them to another supplier.In the same way, you should make ‘exit interviews’ with employees who leave your business a standard part of your procedures.Usually conducted in their last few days, an exit interview is a conversation between you and the person who is leaving which allows you to obtain valuable information from them which will help you keep staff in the future.Some of the questions you may consider asking are: 1. What are your reasons for leaving?2. With hindsight, what could we have done differently to have retained you?3. How long have you been thinking about leaving?4. What was the catalyst that triggered you to leave?5. If you were in my shoes, what 3 changes would you make here?6. Who do they know that would be suited to this role? (you may not want to take someone they recommend, but who better to know the best person for the job?)Remember that they are actually helping you here by sharing what could be valuable information. So be

moters but Stielstra lays out the niche marketing principles with a new, crystal clear message that is so compelling that it is a must-read for anyone who wants to promote an idea, service or product. Buy it at: www.pyromarketing.com

Entrepreneurs Sometimes It Pays To Be Flexible – Sometimes It Does Not
Entrepreneurs are often told to be flexible in their approach to business, but often it is imperative that you are NOT flexible. Here’s a few examples.When it pays NOT to be flexible. Prices: Keep your standard prices at the same levels for several months. This makes your offers much more believable. Customer Contact: Always personalize contact with your customers. Obviously when you have many customers much of your documentation is standard. But you must always add personal items such as their name, what they last bought from you and when. This makes your customer feel wanted and individually looked after. Marketing Material: You should ensure that your products are instantly recognizable by using the same naming convention, logos, colors, fonts etc. Advertising: Your advertising must always be targeted to your market and potential customers. Make sure that you have a marketing plan and locate places and publications that you target audience will congregate around. Don’t waste advertising dollars with a scatter gun effect – it does not work! When it pays to BE flexible. Offers: Keep your offers flexible- offer several levels of service as well as several payment plans. Product Line: If you work in several similar markets, ensure that your products a

g on the latest technology. Author Patrice-Anne Rutledge is a bestselling author, successful technology journalist, and online book promotion expert who has utilized online marketing techniques extensively to promote her books and writing career. Patricia plows new ground filling the gap in the book promotion marketplace with her highly focused book on bringing technology to the forefront in a book marketing campaign. “Web-Savvy Writer” is a MUST read if you want to utilize the most cost effective and viral methods in promoting your book like blogs, pay per click advertising, online reviews, ezines and more. After reading a few chapters you’ll soon realize what you don’t know about online marketing could fill volumes. She’s truly brilliant. Buy the online version of the book as it has hundreds of clickable links at: www.websavvywriter.com

John Kremer’s “1001 Ways To Market Your Books” His 6th Edition published in 2006 describes more than 1000 ideas, tips, and suggestions for marketing books – all illustrated with real-life examples showing how other authors and publishers have marketed their books. John, who is a walking encyclopedia about book marketing says, “Eighty percent of all books are sold by word of mouth, but it’s publicity that primes the marketing pump. Remember that you cannot do everything, so hire the right persons to do the things you can't do. If you're not comfortable doing your own publicity, then hire someone who does it for a living." I could not have said it better. Be sure to check out his seminars on book marketing held around the U.S. too. Find out about that and his book at: www.bookmarket.com

Author! Screenwriter! How to Succeed as a Writer in New York and Hollywood I always enjoy talking with Peter Miller, President, PMA Literary Film and Management, Inc. He’s one of the “big” agents in New York City. Known as ‘The Literary Lion,’ he has successfully managed over 1,000 books and dozens of motion picture and television properties. From big names like V

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Money cannot buy you everything in life. But without money, you cannot buy many things in life. Once you master the Art of Earning a Passive Income, it can change your life.

PayWindow 2006 has been creating payroll software for over 20 years starting with ZPAY, ZPAY 3 and now PayWindow 2006. This payroll software is easy to use especially if you don't have any experience in accounting.

A/B Split testing is an important tool to strengthen your advertising. If you are not currently testing the messages in your ads, website, etc, then you are leaving money on the table. I advocate a slightly different approach to split testing called the Wild Card approach.

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