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Suggest You - Avoid These 10 Design Disasters When Creating Your Business' Marketing Materials
If transport industry is a game of soccer, there are sure signs that the goal posts are shifting*. (Note: for better viewing experience with appropriate colour highlights, please refer to original article, url attached)Goalpost #1: Previous goal post (1996): LTA White PaperWe only started MRT operations in 1987. We cannot grow a comprehensive network over the next few years. However we will build up the network incrementally, properly sized to match our city of the future. Over a decade or two, the results will be significant and clearly visible. Our target is to have as high as percentage of trips on a quality
3. Don't use every font at your disposal. Choose one or two fonts for all your materials to build your brand. Your font choices should be consistent with your image and your industry. Cursive and creative fonts are often hard to read, know your audience’s ability to read such things and they
The next time you say that your job is killing you, you may just be on to something.The UK currently has the longest average working week in Europe and there is mounting evidence that overwork is taking its toll on the British workforce. For example:• Approximately 106 million working days are lost through back pain, costing the UK economy ?5.2 billion. • Approximately 90 million working days are lost across the UK as a result of stress-related absence. • Stress experts state that consistently working more than 45 hours a week can damage your health, physically and psychologically.The irony of us becoming a n
Nothing screams "Design Novice" like the following 10 mistakes:
1. Don't enlarge your logo so it's the main focus of the page. Yes, your logo features the name of your company. But it's not the main point. People are interested in what you're selling, not who you are. In fact, the smaller your logo, the more established your company will appear. Besides, if they are interested in what you’re selling or promoting, they will look to the bottom to find out where to get it.
2. Don't place your logo in the text of your piece. Of course it's fine to use the name of your company in the text of any of your marketing materials, but inserting your actual logo into a headline or body copy is design suicide.
3. Don't use every font at your disposal. Choose one or two fonts for all your materials to build your brand. Your font choices should be consistent with your image and your industry. Cursive and creative fonts are often hard to read, know your audience’s ability to read such things and they m
Most consumers don't have the time or the resources to turn the tide in their favor when dealing with an unscrupulous company. The growth of internet usage over the years has helped shift this tide with the aid of free online consumer resources. As more consumers hit the web to research a product or company before making a purchase, a company’s online reputation is becoming more important than ever.The following are good starting points for researching before you buy, or if you need help in getting a dispute resolved with a company:Better Business Bureau – The BBB.org is probably the most commonly known resource for consume
Nothing screams "Design Novice" like the following 10 mistakes:
1. Don't enlarge your logo so it's the main focus of the page. Yes, your logo features the name of your company. But it's not the main point. People are interested in what you're selling, not who you are. In fact, the smaller your logo, the more established your company will appear. Besides, if they are interested in what you’re selling or promoting, they will look to the bottom to find out where to get it.
2. Don't place your logo in the text of your piece. Of course it's fine to use the name of your company in the text of any of your marketing materials, but inserting your actual logo into a headline or body copy is design suicide.
3. Don't use every font at your disposal. Choose one or two fonts for all your materials to build your brand. Your font choices should be consistent with your image and your industry. Cursive and creative fonts are often hard to read, know your audience’s ability to read such things and they
Want to see places, yet be on the job? Many careers offer that pleasure, but none like travel nursing jobs. It’s exciting to experience different cultures, and it is equally rewarding to know many kinds of people in travel nursing jobs. Think about it. Travel nursing jobs will not only offer you excellent money in addition to free housing and insurance, they will also let you see the entire country, experience different cultures, taste different cuisines, and above all meet new people. But there is another advantage. By opting for travel nursing jobs, you are adding to your unique experience of multiple nursing abilities.A travel nursing j
2. Don't place your logo in the text of your piece. Of course it's fine to use the name of your company in the text of any of your marketing materials, but inserting your actual logo into a headline or body copy is design suicide.
3. Don't use every font at your disposal. Choose one or two fonts for all your materials to build your brand. Your font choices should be consistent with your image and your industry. Cursive and creative fonts are often hard to read, know your audience’s ability to read such things and they
These days, having to save money is on your priorities, this applies also with newsletter printing whilst not skimping on quality. Newsletters are a form of publication that gives news or information which is sent to a certain group. While there is an online newsletter, there is also a printed newsletter. Both of them deliver news to a particular group; this can be a very good way to inform them of your promotions and advertisements.If you are looking for ways to lessen the costs on your newsletter printing needs, there are a lot of ways that can offer you solutions and still have an effective newssheet. Taking into consideration on costs,
2. Don't place your logo in the text of your piece. Of course it's fine to use the name of your company in the text of any of your marketing materials, but inserting your actual logo into a headline or body copy is design suicide.
3. Don't use every font at your disposal. Choose one or two fonts for all your materials to build your brand. Your font choices should be consistent with your image and your industry. Cursive and creative fonts are often hard to read, know your audience’s ability to read such things and they
Maybe your are an emerging coach with only a few years experience. You love your work, but wonder how you can build your client numbers to all you can handle. Wouldn't that be great? Wouldn't you also like to know easier, less-expensive, and faster ways to attract new clients and keep them?Here's Sure-Fire Ways to Make the Most of your Present Marketing.1. Know the value of marketing. It's the only way you will expand your business. Without it, your business will languish and you'll have to go back to that job for needed income. Think of marketing as an investment.2. Turn your intention into action. Right now, start a busine
3. Don't use every font at your disposal. Choose one or two fonts for all your materials to build your brand. Your font choices should be consistent with your image and your industry. Cursive and creative fonts are often hard to read, know your audience’s ability to read such things and they must still stand out.
4. Don't use color indiscriminately. More color doesn't necessarily make something more appealing. Often it just makes it loud and annoying. When someone screams at you, do you want to listen or run away? Most, if not all, your text should be the same color, preferably black for readability or red for a call to action. For a unique look, try duotone photographs or print in two colors. If you plan to use full color on a piece make sure you really utilize that color instead of just putting it in your logo for example and nowhere else – that’s just a waste of color and you’re paying extra for that. On the flip side, try not to use too many colors in the text; I’ve seen sometimes 5-7 colors in the text on just a business card and that makes nothing stand out plus it’s hard to follow.
5. Don't be redundant. Don't repeat the name of your industry or product in your company name and your tagline and your headline. Potential customers know your industry. Restating it implies you don't.
6. Don't choose low-quality or low-resolution photography. A photo may look great in an album, but unless it features balanced lighting and good composition, it's n
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