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Suggest You - Get Their Attention... It's How You Package It
Top job interview questions you might be asked during an interview range from why do you want this job to what is your greatest weakness. So quickly now, tell me just what is your greatest weakness? And tell me in the next 20 seconds. I'm staring at you, tapping my fingers on my desk and waiting for your reply.Gotcha, didn't I!While I don't know what your greatest
We are guided by what advertisers tell us to do. Well, most of us. You might be an exception, --the frugal person who thinks differently.
INFLUENCE
How does all this relate to your marketing efforts? Photobuyers are like you and me. They are influenced by “the package.”
Keep this in mind. You might have million-dollar-pictures, but if you are presenting
When Merriam-Webster assembled their list of most searched definitions for 2005, they could easily reason why certain words would make the list. Levee, tsunami, filibuster, and refugee were tied to events during the year. Even insipid was explainable due to the timing of the hits and comments made by Simon Cowell of wannabe singers during American Idol. Yet one word, the top
Recently I visited her again and at breakfast the plastic-bag-cereal was replaced by a colorful breakfast cereal box, half the size and twice the price.
“Why?” I asked.
“The kids complained that their friends were eating cereals that tasted better (sugar coated) and came in different colors, with kid-oriented messages and coupons on the boxes,” she said. “I’m forced by their peer pressure to buy the more expensive cereal. Just like when I go to buy shoes for them. They’ll only wear certain brands!”
PERSUASION
You’ve been there. And it’s human nature. The ad hucksters have known this secret for a long time. No one likes to feel like a second class citizen. Each generation that comes along has been pressured (persuaded) to buy advertised products associated with what’s “in,” tied into basic human needs.
As we learned in Psychology 101 from Abraham Maslov, these needs are: 1) Physiological: hunger, thirst, bodily comforts, etc.; 2) safety/security: out of danger; 3) Belongingness and Love: affiliate with others, be accepted; 4) Esteem: to achieve, be competent, gain approval and recognition; 5) Cognitive: to know, to understand, and explore; 6)Aesthetic: symmetry, order, and beauty; 7) Self-actualization: to find self-fulfillment and realize one’s potential; and 8) Self-transcendence: to connect to something beyond the ego or to help others find self-fulfillment and realize their potential. It varies from time to time as to which of these prevail.
Children are always aiming to gain approval of their peers. Wearing the right footwear, eating the right cereals, makes them “feel good” and accepted. They seldom consider price, or value, first.
We adults are above this, right?
Well, reconsider. Would you buy gasoline from a service station that has no branded sign on its building? Would you buy clothing from a retail store that hasn’t cleaned its store window in a year? On and on.
We are guided by what advertisers tell us to do. Well, most of us. You might be an exception, --the frugal person who thinks differently.
INFLUENCE
How does all this relate to your marketing efforts? Photobuyers are like you and me. They are influenced by “the package.”
Keep this in mind. You might have million-dollar-pictures, but if you are presenting
When it is the height of elections, there is unmistakably countless strategic planning for fund raising. Even if aspiring politicians detest pleading for money, they simply have to in order to support their candidacy. Yes, they may have their own resources but there are also some where their acquired wealth is not enough. Just imagine the amount that they need to come up so the
PERSUASION
You’ve been there. And it’s human nature. The ad hucksters have known this secret for a long time. No one likes to feel like a second class citizen. Each generation that comes along has been pressured (persuaded) to buy advertised products associated with what’s “in,” tied into basic human needs.
As we learned in Psychology 101 from Abraham Maslov, these needs are: 1) Physiological: hunger, thirst, bodily comforts, etc.; 2) safety/security: out of danger; 3) Belongingness and Love: affiliate with others, be accepted; 4) Esteem: to achieve, be competent, gain approval and recognition; 5) Cognitive: to know, to understand, and explore; 6)Aesthetic: symmetry, order, and beauty; 7) Self-actualization: to find self-fulfillment and realize one’s potential; and 8) Self-transcendence: to connect to something beyond the ego or to help others find self-fulfillment and realize their potential. It varies from time to time as to which of these prevail.
Children are always aiming to gain approval of their peers. Wearing the right footwear, eating the right cereals, makes them “feel good” and accepted. They seldom consider price, or value, first.
We adults are above this, right?
Well, reconsider. Would you buy gasoline from a service station that has no branded sign on its building? Would you buy clothing from a retail store that hasn’t cleaned its store window in a year? On and on.
We are guided by what advertisers tell us to do. Well, most of us. You might be an exception, --the frugal person who thinks differently.
INFLUENCE
How does all this relate to your marketing efforts? Photobuyers are like you and me. They are influenced by “the package.”
Keep this in mind. You might have million-dollar-pictures, but if you are presenting
So you want to build a brand, huh?Well, you’re in luck. Because there’s good news, and REALLY good news!THE GOOD NEWS: it doesn’t take much money.Don’t be fooled by headlines like, “Coca-Cola spends 10 million dollars on new 30 second spot!” or “Nike takes out front page ad for $20,000!”You’re an entrepreneur. That stuff doesn’t apply to you.
As we learned in Psychology 101 from Abraham Maslov, these needs are: 1) Physiological: hunger, thirst, bodily comforts, etc.; 2) safety/security: out of danger; 3) Belongingness and Love: affiliate with others, be accepted; 4) Esteem: to achieve, be competent, gain approval and recognition; 5) Cognitive: to know, to understand, and explore; 6)Aesthetic: symmetry, order, and beauty; 7) Self-actualization: to find self-fulfillment and realize one’s potential; and 8) Self-transcendence: to connect to something beyond the ego or to help others find self-fulfillment and realize their potential. It varies from time to time as to which of these prevail.
Children are always aiming to gain approval of their peers. Wearing the right footwear, eating the right cereals, makes them “feel good” and accepted. They seldom consider price, or value, first.
We adults are above this, right?
Well, reconsider. Would you buy gasoline from a service station that has no branded sign on its building? Would you buy clothing from a retail store that hasn’t cleaned its store window in a year? On and on.
We are guided by what advertisers tell us to do. Well, most of us. You might be an exception, --the frugal person who thinks differently.
INFLUENCE
How does all this relate to your marketing efforts? Photobuyers are like you and me. They are influenced by “the package.”
Keep this in mind. You might have million-dollar-pictures, but if you are presenting
Most people don’t realize that most ATM machines are not actually owned by banks. If fact most of the ATMs you see at bars, gas stations and many other high traffic locations are operated by the business owners or even individuals like you or me. You need not be affiliated with any back to own and operate ATM machines and once you have a few basics down, you can create a siza
Children are always aiming to gain approval of their peers. Wearing the right footwear, eating the right cereals, makes them “feel good” and accepted. They seldom consider price, or value, first.
We adults are above this, right?
Well, reconsider. Would you buy gasoline from a service station that has no branded sign on its building? Would you buy clothing from a retail store that hasn’t cleaned its store window in a year? On and on.
We are guided by what advertisers tell us to do. Well, most of us. You might be an exception, --the frugal person who thinks differently.
INFLUENCE
How does all this relate to your marketing efforts? Photobuyers are like you and me. They are influenced by “the package.”
Keep this in mind. You might have million-dollar-pictures, but if you are presenting
Guess what? China is now the third largest trade partner of the USA. Importing from China is only going to become more and more common as China opens its arms to international trade.Here are some tips to make sure you get off to a good start!Tip #1: Before you do anything else, check up on import restrictions for the product you want to import.Tip #2: Carry
We are guided by what advertisers tell us to do. Well, most of us. You might be an exception, --the frugal person who thinks differently.
INFLUENCE
How does all this relate to your marketing efforts? Photobuyers are like you and me. They are influenced by “the package.”
Keep this in mind. You might have million-dollar-pictures, but if you are presenting them on a last-century website, calendar, sell sheet, or brochure, potential buyers will probably pass you on by. Search out your competitor’s websites. Does yours compare favorably? If not, consider a change.
PS: I’ve noticed that generic cereals in plastic bags, at least here in Wisconsin and Florida, aren’t available on the shelves anymore in local super markets.
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