LOVE working with and make a decision to focus your marketing on finding more clients just like them.

Also look at WHO you're targeting as clients and ask yourself the following two questions:

1) Do they have a compelling need for your services?

2) Can they afford your services?

If you can't answer these two questions with a definitive "YES" then you may need to re-think who you're marketing to.

Or, you may need to create different product or service offerings to better meet their nee

Have you ever worked with a client that ...

... you absolutely loved working with?

A client who truly appreciated what you had to offer. Who listened to your recommendations, and not only that, acted on them, too!

A client who respected your knowledge and experience ... who turned to you for your advice and expertise.

A client who willingly paid you, on time, for your services.

A client who was so happy with your work that they referred you to their colleagues and friends.

THIS is your ideal client.

Your job as a marketer is to understand who this person is and go out and find more clients just like him.

But what do most new business owners tend to do?

Unfortunately, because they're usually hungry for business, many solo-professionals tend to take on anyone who appears to be looking for their services.

Often they don't screen new clients very well and the only criteria that seems to matter is if the client wants to work with them.

Speaking from personal experience I can tell you this is NOT the way to build a successful business.

Here's what happened to me ...

A few years ago, one of my business partners and I took on a client that had been referred to us by one of our favorite clients. We thought that was enough of a reason to take on this new client.

Even though we both had an uneasy feeling after our first meeting. Even though we weren't sure this new client really understood and appreciated what we had to offer, we chose to take him on as a client because he had been referred.

And we very soon came to regret that decision.

The relationship was rocky. The client was very difficult to work with and was never really happy with the work we provided (mostly because he didn't really understand or appreciate it).

And getting him to pay on time was like pulling teeth.

Needless to say, the relationship didn't last. And it really was better for all of us that it didn't.

So take a look at your current clients. Identify those you absolutely LOVE working with and make a decision to focus your marketing on finding more clients just like them.

Also look at WHO you're targeting as clients and ask yourself the following two questions:

1) Do they have a compelling need for your services?

2) Can they afford your services?

If you can't answer these two questions with a definitive "YES" then you may need to re-think who you're marketing to.

Or, you may need to create different product or service offerings to better meet their need

your ideal client.

Your job as a marketer is to understand who this person is and go out and find more clients just like him.

But what do most new business owners tend to do?

Unfortunately, because they're usually hungry for business, many solo-professionals tend to take on anyone who appears to be looking for their services.

Often they don't screen new clients very well and the only criteria that seems to matter is if the client wants to work with them.

Speaking from personal experience I can tell you this is NOT the way to build a successful business.

Here's what happened to me ...

A few years ago, one of my business partners and I took on a client that had been referred to us by one of our favorite clients. We thought that was enough of a reason to take on this new client.

Even though we both had an uneasy feeling after our first meeting. Even though we weren't sure this new client really understood and appreciated what we had to offer, we chose to take him on as a client because he had been referred.

And we very soon came to regret that decision.

The relationship was rocky. The client was very difficult to work with and was never really happy with the work we provided (mostly because he didn't really understand or appreciate it).

And getting him to pay on time was like pulling teeth.

Needless to say, the relationship didn't last. And it really was better for all of us that it didn't.

So take a look at your current clients. Identify those you absolutely LOVE working with and make a decision to focus your marketing on finding more clients just like them.

Also look at WHO you're targeting as clients and ask yourself the following two questions:

1) Do they have a compelling need for your services?

2) Can they afford your services?

If you can't answer these two questions with a definitive "YES" then you may need to re-think who you're marketing to.

Or, you may need to create different product or service offerings to better meet their nee

e I can tell you this is NOT the way to build a successful business.

Here's what happened to me ...

A few years ago, one of my business partners and I took on a client that had been referred to us by one of our favorite clients. We thought that was enough of a reason to take on this new client.

Even though we both had an uneasy feeling after our first meeting. Even though we weren't sure this new client really understood and appreciated what we had to offer, we chose to take him on as a client because he had been referred.

And we very soon came to regret that decision.

The relationship was rocky. The client was very difficult to work with and was never really happy with the work we provided (mostly because he didn't really understand or appreciate it).

And getting him to pay on time was like pulling teeth.

Needless to say, the relationship didn't last. And it really was better for all of us that it didn't.

So take a look at your current clients. Identify those you absolutely LOVE working with and make a decision to focus your marketing on finding more clients just like them.

Also look at WHO you're targeting as clients and ask yourself the following two questions:

1) Do they have a compelling need for your services?

2) Can they afford your services?

If you can't answer these two questions with a definitive "YES" then you may need to re-think who you're marketing to.

Or, you may need to create different product or service offerings to better meet their nee

nt because he had been referred.

And we very soon came to regret that decision.

The relationship was rocky. The client was very difficult to work with and was never really happy with the work we provided (mostly because he didn't really understand or appreciate it).

And getting him to pay on time was like pulling teeth.

Needless to say, the relationship didn't last. And it really was better for all of us that it didn't.

So take a look at your current clients. Identify those you absolutely LOVE working with and make a decision to focus your marketing on finding more clients just like them.

Also look at WHO you're targeting as clients and ask yourself the following two questions:

1) Do they have a compelling need for your services?

2) Can they afford your services?

If you can't answer these two questions with a definitive "YES" then you may need to re-think who you're marketing to.

Or, you may need to create different product or service offerings to better meet their nee

LOVE working with and make a decision to focus your marketing on finding more clients just like them.

Also look at WHO you're targeting as clients and ask yourself the following two questions:

1) Do they have a compelling need for your services?

2) Can they afford your services?

If you can't answer these two questions with a definitive "YES" then you may need to re-think who you're marketing to.

Or, you may need to create different product or service offerings to better meet their needs.