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Suggest You - Marketing for the Amateur
In recent consulting work for a number of large corporations, I conducted an experiment using software to distinguish the level and value of my services to the companies I worked with on a number of assignments. The objective was to test the response, continued use, and perceived value of the service
Today’s workforce faces a multitude of pressures: deadlines, office politics, nonproductive meetings, conflict, job ambiguity, miscommunication, increased workload, inadequate resources, customer complaints and long hours. . . to name just a few. On-the-job stress can be quite costly, too, because it
The first question I’m usually asked in seminars and workshops – even by some of the business owners I coach – is, “How much should I be spending for advertising?” My answer’s always the same, “Zero!” Why? Because advertising dollars should be an investment, not something you “spend.” Adver
A National Medical Support Notice (NMSN) may be sent to you, if one of your employees has a child support obligation, by a state child support enforcement agency (CSEA). The NMSM is a standardized form that advises you when your employee has been ordered to provide health insurance coverage for a chi
The first question I’m usually asked in seminars and workshops – even by some of the business owners I coach – is, “How much should I be spending for advertising?” My answer’s always the same, “Zero!” Why? Because advertising dollars should be an investment, not something you “spend.” Adve
The futures trading market is one in which commodities are traded. This commodity trading has proven successful and profitable for many traders, but that doesn’t necessarily mean that it will be the same for you. Although the trading of futures commodities can be considered a risky business, it is a
The first question I’m usually asked in seminars and workshops – even by some of the business owners I coach – is, “How much should I be spending for advertising?” My answer’s always the same, “Zero!” Why? Because advertising dollars should be an investment, not something you “spend.” Adve
The top home base business for you is does not necessarily mean the most profitable in terms of money, nor is it the job that offers the best prospects of advancement. The best business for you is simply the one that can propel you towards your own definition of success, whatever that definition may b
You may be internet based, mail order or a local merchant with 150 employees; you've got to know how to keep your business alive and kicking, during economic recessions and down times. Anytime the cash flow in a business, starts to dry up you need to ensure that you have tight control over your expen
Notice how we switched from marketing to advertising? That’s because many business owners believe the two are the same. They’re not. Marketing includes advertising plus other activities – sales promotion, public relations, plus research and development. The latter to learn what would-be customers want, what your competition’s doing, plus how to improve what you sell.
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