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Suggest You - What Makes Your Handyman Business So Different?
As engineers and technical professionals we are all trained to be logical and rational and rely on proven facts in making decisions. The approach with engineers is to vigorously apply the blowtorch to any concept which is rather nebulous and stick to solid engineering design practise. However as Margot Cair
Largely because of a simple business model and a simple USP that differentiated itself from all its competitors, Dominoes became the leader in the pizza industry despite having thousands of local competitors all across the country.
If your pizza wasn’t deliv
As a graphic designer, I work with clients that range in size from a few people to tens of thousands. If you are reading this, you probably work for an organization somewhere in between. No matter what size your company is, you need a cohesive system that simplifies marketing and communications while buildin
What is a Unique Selling Proposition?
A correctly defined USP basically lets your prospects know the advantage your handyman business has over other competitors offering the handyman service. It’s here where you show all the ways your handyman service is different, unique, and/or superior than your competitors.
If your message doesn’t stand out from your competitors, then you need to redefine your USP.
Here’s an example of how powerful a USP can be if correctly defined and marketed:
Many years ago, two brothers needed to put themselves through college so they decided to buy into an existing pizza business. To make a long story short, they couldn’t compete in the already competitive market for pizza; so one of the brothers left the business and sold his share to the remaining brother.
Determined to make the business work, the remaining brother developed a powerful Unique Selling Proposition that literally rocked the pizza industry:
“HOT, FRESH PIZZA DELIVERED IN 30 MINUTES OR LESS!”
Largely because of a simple business model and a simple USP that differentiated itself from all its competitors, Dominoes became the leader in the pizza industry despite having thousands of local competitors all across the country.
If your pizza wasn’t deliv
Although it looks easier than it really is, mini-sites can be struggle for many people to create. These mini-sites are one of the key tools in really dominating a tight niche topic by using keyword phrases with articles and content to bring in super targeted traffic.One of the key techniques to creati
If your message doesn’t stand out from your competitors, then you need to redefine your USP.
Here’s an example of how powerful a USP can be if correctly defined and marketed:
Many years ago, two brothers needed to put themselves through college so they decided to buy into an existing pizza business. To make a long story short, they couldn’t compete in the already competitive market for pizza; so one of the brothers left the business and sold his share to the remaining brother.
Determined to make the business work, the remaining brother developed a powerful Unique Selling Proposition that literally rocked the pizza industry:
“HOT, FRESH PIZZA DELIVERED IN 30 MINUTES OR LESS!”
Largely because of a simple business model and a simple USP that differentiated itself from all its competitors, Dominoes became the leader in the pizza industry despite having thousands of local competitors all across the country.
If your pizza wasn’t deliv
Think about the fact that 95% of us aren’t financially able to look after ourselves when we retire and also that 95% of small businesses go out of business after their first 5 years. These are alarming figures.Why it is so many businesses don’t make it past 5 years? Well there are a lot of different r
Many years ago, two brothers needed to put themselves through college so they decided to buy into an existing pizza business. To make a long story short, they couldn’t compete in the already competitive market for pizza; so one of the brothers left the business and sold his share to the remaining brother.
Determined to make the business work, the remaining brother developed a powerful Unique Selling Proposition that literally rocked the pizza industry:
“HOT, FRESH PIZZA DELIVERED IN 30 MINUTES OR LESS!”
Largely because of a simple business model and a simple USP that differentiated itself from all its competitors, Dominoes became the leader in the pizza industry despite having thousands of local competitors all across the country.
If your pizza wasn’t deliv
A few weeks ago, I helped facilitate a peer-to-peer conference on HR Strategies on behalf of The New England Mail Order Association (NEMOA). NEMOA was formed in 1947 and is one of the nation’s oldest and largest professional organizations dedicated exclusively to the catalog industry.In attendance we
Determined to make the business work, the remaining brother developed a powerful Unique Selling Proposition that literally rocked the pizza industry:
“HOT, FRESH PIZZA DELIVERED IN 30 MINUTES OR LESS!”
Largely because of a simple business model and a simple USP that differentiated itself from all its competitors, Dominoes became the leader in the pizza industry despite having thousands of local competitors all across the country.
If your pizza wasn’t deliv
When you got started in your business, did you envision yourself getting trapped in the overwhelm of it all? OR did you get into business to make things easier for you?If your business pays you by the hour (meaning if you don't work you don't get paid), then you're just a glorified employee, and
Largely because of a simple business model and a simple USP that differentiated itself from all its competitors, Dominoes became the leader in the pizza industry despite having thousands of local competitors all across the country.
If your pizza wasn’t delivered on time, you didn’t have to pay.
If you noticed, Dominos didn’t promise “the greatest tasting pizza” or lots of tomato sauce or extra toppings. Dominos stuck to one major promise … we’ll get it to you while it’s still hot and fresh…and we guarantee it!
USPs can explode your revenues and take your business to the top if you define and market the right message!
How Can You Develop Your Own USP!
First you must figure out what is unique about your handyman business and how it could benefit your customers…
Here are some general guidelines for creating a compelling Unique Selling Proposition::
- Your USP must be unique
- It should set you apart from everyone else in your industry
- It must convey a specific benefit to your customers
Spend the next 30 minutes working on a USP for your business. And when you do your next round of advertising, make sure your USP message is the first thing your potential customers see!
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