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Suggest You - 4 Steps to More Effective Client Testimonials
Times have changed; job seekers and employers are no longer waiting for the newspaper delivery in the local shop to find that perfect job and employers are no longer rushing to place an advert in the paper. Today people are using the internet as a fast and reliable means to find jobs and look for employees. The use of online recruitment is growing stea
Guide your clients toward making their testimonials about your business as specific as possible, discussing what you did for them, and showing some actual numbers when applicable.
For example, avoid saying "I made thousands in a couple of days using Joan's coaching program." Instead write "Using Joan's coaching program, I made $3,956.87 in 48 hours!" This is more believable, and puts some real number values in people's he
For almost three years, JR Andersen, CEO of mid-size software company Andersen High Tech (AHT), and his board have been uneasy. Business growth has been “OK” at eight percent but the market has been growing at a 15 percent annual rate. With almost half the growth from price increases, unit growth for the main product line has been less than five percen
1. Include a Client Photo
Post a photo of your client above or beside his or her testimonial. People are naturally suspicious of anyone trying to sell them something, but a photo helps to show that real people just like themselves has bought from you and were satisfied with what you have to offer.
2. List Client's full name and business name or URL
Another skepticism buster, posting the client's full name and business URL makes it clear to your prospect that real people have used and liked your product or service. Testimonials written by "Jane M.., Kansas" or "Roger S., Consultant" sound intentionally vague and look made-up. Instead use "Jane Michaels, President of Thunderclap Marketing" or "Roger Sherwood, Bay City Consultants, www.baycityconsultants.com".
3. Use a Mini Headline
This one isn't a must–but it sure does look cool! Check out this one I yanked from an online sales letter:
"Master Closer in Print!"
"I will pay Clayton Makepeace the highest compliment anyone can say about a copywriter. He is a master closer in print."
–Gary Bencivenga Million Dollar Copywriter
See how that works? You just pull a phrase from the testimonial and turn it into a mini subhead. These are great if you have a lot of testimonials, because they catch a reader's eye and help keep all those kind words about you from running together.
4. Be Specific
Specificity sells. Don't use a general testimonial that reads "John is a great guy and a wonderful copywriter. His work is phenomenal." That doesn't really tell your prospective buyer anything. Here's how that testimonial should read: "John's sales letter beat the pants off my old control, increasing response by 300%!"
Guide your clients toward making their testimonials about your business as specific as possible, discussing what you did for them, and showing some actual numbers when applicable.
For example, avoid saying "I made thousands in a couple of days using Joan's coaching program." Instead write "Using Joan's coaching program, I made $3,956.87 in 48 hours!" This is more believable, and puts some real number values in people's hea
Ours is the only Country founded on a good idea. -John GuntherThe American Dream is right to be who we want to be. This is the human dynamic behind today’s entrepreneur! We all the face the challenge of “being true to ourselves”. We must assess the meaning of success. Who do we value as successful? What are the characteristics they possess?
2. List Client's full name and business name or URL
Another skepticism buster, posting the client's full name and business URL makes it clear to your prospect that real people have used and liked your product or service. Testimonials written by "Jane M.., Kansas" or "Roger S., Consultant" sound intentionally vague and look made-up. Instead use "Jane Michaels, President of Thunderclap Marketing" or "Roger Sherwood, Bay City Consultants, www.baycityconsultants.com".
3. Use a Mini Headline
This one isn't a must–but it sure does look cool! Check out this one I yanked from an online sales letter:
"Master Closer in Print!"
"I will pay Clayton Makepeace the highest compliment anyone can say about a copywriter. He is a master closer in print."
–Gary Bencivenga Million Dollar Copywriter
See how that works? You just pull a phrase from the testimonial and turn it into a mini subhead. These are great if you have a lot of testimonials, because they catch a reader's eye and help keep all those kind words about you from running together.
4. Be Specific
Specificity sells. Don't use a general testimonial that reads "John is a great guy and a wonderful copywriter. His work is phenomenal." That doesn't really tell your prospective buyer anything. Here's how that testimonial should read: "John's sales letter beat the pants off my old control, increasing response by 300%!"
Guide your clients toward making their testimonials about your business as specific as possible, discussing what you did for them, and showing some actual numbers when applicable.
For example, avoid saying "I made thousands in a couple of days using Joan's coaching program." Instead write "Using Joan's coaching program, I made $3,956.87 in 48 hours!" This is more believable, and puts some real number values in people's he
While training and observing groups as a corporate trainer and team builder over the past few years, I am always amazed at how a group of strangers gel and become a team in a matter of hours. Groups on teambuilding retreats can become closer to each other in one day than some people do in years of working with each other in offices. The major reason
3. Use a Mini Headline
This one isn't a must–but it sure does look cool! Check out this one I yanked from an online sales letter:
"Master Closer in Print!"
"I will pay Clayton Makepeace the highest compliment anyone can say about a copywriter. He is a master closer in print."
–Gary Bencivenga Million Dollar Copywriter
See how that works? You just pull a phrase from the testimonial and turn it into a mini subhead. These are great if you have a lot of testimonials, because they catch a reader's eye and help keep all those kind words about you from running together.
4. Be Specific
Specificity sells. Don't use a general testimonial that reads "John is a great guy and a wonderful copywriter. His work is phenomenal." That doesn't really tell your prospective buyer anything. Here's how that testimonial should read: "John's sales letter beat the pants off my old control, increasing response by 300%!"
Guide your clients toward making their testimonials about your business as specific as possible, discussing what you did for them, and showing some actual numbers when applicable.
For example, avoid saying "I made thousands in a couple of days using Joan's coaching program." Instead write "Using Joan's coaching program, I made $3,956.87 in 48 hours!" This is more believable, and puts some real number values in people's he
Mediation is an alternative to litigation when disputes arise. Mediation is also known as arbitration. Mediation does not offer any guaranteed or specific results. Mediation is only a means of coming to a decision about a running dispute, keeping the interests of all parties or people in dispute. Some advantages of using mediation as a way of resolving
4. Be Specific
Specificity sells. Don't use a general testimonial that reads "John is a great guy and a wonderful copywriter. His work is phenomenal." That doesn't really tell your prospective buyer anything. Here's how that testimonial should read: "John's sales letter beat the pants off my old control, increasing response by 300%!"
Guide your clients toward making their testimonials about your business as specific as possible, discussing what you did for them, and showing some actual numbers when applicable.
For example, avoid saying "I made thousands in a couple of days using Joan's coaching program." Instead write "Using Joan's coaching program, I made $3,956.87 in 48 hours!" This is more believable, and puts some real number values in people's he
Telephone interviews are becoming more popular these days. Whether that's good or bad depends on how you handle them!Sometimes telephone interviews are used as a pre-screening technique for all candidates. Other times they are reserved for candidates who live far away.Regardless of the reason, you must take them as seriously as an in-pers
Guide your clients toward making their testimonials about your business as specific as possible, discussing what you did for them, and showing some actual numbers when applicable.
For example, avoid saying "I made thousands in a couple of days using Joan's coaching program." Instead write "Using Joan's coaching program, I made $3,956.87 in 48 hours!" This is more believable, and puts some real number values in people's heads.
And there you have it, 4 great ways to beef up your client testimonials. Using one or all of these methods can significantly improve response to your products and services, and having clients beating down your door!
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