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    Independent supermarket retailers who want to obtain the look and feel of a full-blown loyalty program without the full-blown cost have options. There are many low cost alternatives available to reward customers based on their loyalty and gain valuable customer data.

    We all know that all customers are NOT equal, so why treat them that way? The main issue for the smaller chain or independent retailer has always bee

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    wn loyalty program without the full-blown cost have options. There are many low cost alternatives available to reward customers based on their loyalty and gain valuable customer data.

    We all know that all customers are NOT equal, so why treat them that way? The main issue for the smaller chain or independent retailer has always be

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    We all know that all customers are NOT equal, so why treat them that way? The main issue for the smaller chain or independent retailer has always be

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    that way? The main issue for the smaller chain or independent retailer has always been the cost of gathering, sorting and utilizing customer data. Just having someone ask customers for their e-mail addresses as they enter your store is not only a hit-or-miss proposition, but then requires labor hours to input, sort and then utilize that data. Countless articles have been written that talk about what customers love about

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