Suggest You - Olympian Joey Cheek Sets Gold Standard for Generating Nonprofit Publicity- How to Mirror His Success

Gold medalist Cheek capitalized on his moment of fame (he was on the podium, accepting his medial) to announce he was donating his entire $25,000 medal bonus to humanitarian organization Right to Play (which helps disadvantaged children worldwide gain physical benefits and develop life skills and strong values through play and sports.) He reiterated this high-impact marketing strategy with his $10,000 bonus when he won the silver in the 1,000 meter race. And he challenged his Olympic sponsors and other advertisers to do the same:

"I've always felt that if I ever did something big like this I wanted to be prepared to give something back. So ... I'm going to be donating the entire sum the USOC gives to me, which is $25,000."

"In the Darfur region of Sudan, there have been tens of thousands of people killed," Cheek continued. "My government has labeled it a genocide. I will be donating [my prize money] specifically to the [Right to Play] in Chad, where there are over 60,000 children who have been displaced from their homes."

Way to go, Joey. And I don't mean the medals. Of course he could have donated his winnings without telling anyone. But in a radio interview, Cheek discussed his pre-race thinking on how to respond to the bonus, if he got one. He realized the great impact he could make by talking about Right to Play, its good work and his giving, rather than the standard thanks.

"I've learned how news cycles work," Cheek said, "and I've learned that there is a gold medal tonight, and tomorrow there's another gold medalist. So I could take the time and discuss how wonderful I feel, or I could use it for something productive."

In making that decision, Cheek generated a flood of interest in Right to Play (shown in a huge upswing in website hits), and a total (as of today) of $300,000 in donations (including his and those from sponsors Nike, Gap, Jet Set and Leveno to date).

So Joey zigged while others zagged. Here's how he made this tremendous impact:

• Strategized how to draw the most attention to a cause that is personally meaningful (and showed great personal generosity in doing so), rather than just making the donation privately. • Did the unexpected in talking about Right to Play, donating his bonuses, and challenging sponsors to join him. • Established himself as credible – in sharing the story of his personal experience with Right to Play – a model of citizenship, and intelligence (particularly significant in this cadre of what the New York Times calls "showboating, self-absorbed" US Olympians). Cheek is now a credible philanthropist, following the model of Right to Play founder Johann Koss (a former speed skater himself), who has motivated fellow athletes to join him through his personal reputation and his understanding of what's important to his athlete colleagues.

It was Koss – a triple gold medalist in 1994 – who inspired Cheek to go from in-line skating to speed skating.

• Detailed a clear and specific call to action, in challenging Olympic sponsors to join him in supporting the organization. • Inspired others to do the same, as is evidenced by the upsurge in donations and visits to the Right to Play website. It's likely that Cheek's impact will spill over into motivating athletes, Olympic and otherwise, who are Olympic fans, to volunteer with Right to Play.

Already, Canadian speed skater and gold medalist Clara Hughes, a long-time Right to Play volunteer, has cited Cheek as her inspiration in donating $10,000 of her prize money to Right to Play, and challenging fellow Canadian Olympians to give. You can see her Right to Play fundraising page here: What Are Business Ethics And What Is Their Importance?
Business ethics are a matter of much debate. Every MBA entrant is taught the meaning of them, and yet many will never follow these guidelines in their real life careers. It has become a vast and complex field, and is the subject of much research. Business ethics encompass a large and significant portion of what it takes to do business today. Under the umbrella of business ethics comes:• The social responsibility that a business is supposed to have towards the community in general, particularly the one in which it operates or has any interests. An example of this would be the Exxon Mobil oil spill. It is the responsibility of a business to protect the interests of the peop same:

"I've always felt that if I ever did something big like this I wanted to be prepared to give something back. So ... I'm going to be donating the entire sum the USOC gives to me, which is $25,000."

"In the Darfur region of Sudan, there have been tens of thousands of people killed," Cheek continued. "My government has labeled it a genocide. I will be donating [my prize money] specifically to the [Right to Play] in Chad, where there are over 60,000 children who have been displaced from their homes."

Way to go, Joey. And I don't mean the medals. Of course he could have donated his winnings without telling anyone. But in a radio interview, Cheek discussed his pre-race thinking on how to respond to the bonus, if he got one. He realized the great impact he could make by talking about Right to Play, its good work and his giving, rather than the standard thanks.

"I've learned how news cycles work," Cheek said, "and I've learned that there is a gold medal tonight, and tomorrow there's another gold medalist. So I could take the time and discuss how wonderful I feel, or I could use it for something productive."

In making that decision, Cheek generated a flood of interest in Right to Play (shown in a huge upswing in website hits), and a total (as of today) of $300,000 in donations (including his and those from sponsors Nike, Gap, Jet Set and Leveno to date).

So Joey zigged while others zagged. Here's how he made this tremendous impact:

• Strategized how to draw the most attention to a cause that is personally meaningful (and showed great personal generosity in doing so), rather than just making the donation privately. • Did the unexpected in talking about Right to Play, donating his bonuses, and challenging sponsors to join him. • Established himself as credible – in sharing the story of his personal experience with Right to Play – a model of citizenship, and intelligence (particularly significant in this cadre of what the New York Times calls "showboating, self-absorbed" US Olympians). Cheek is now a credible philanthropist, following the model of Right to Play founder Johann Koss (a former speed skater himself), who has motivated fellow athletes to join him through his personal reputation and his understanding of what's important to his athlete colleagues.

It was Koss – a triple gold medalist in 1994 – who inspired Cheek to go from in-line skating to speed skating.

• Detailed a clear and specific call to action, in challenging Olympic sponsors to join him in supporting the organization. • Inspired others to do the same, as is evidenced by the upsurge in donations and visits to the Right to Play website. It's likely that Cheek's impact will spill over into motivating athletes, Olympic and otherwise, who are Olympic fans, to volunteer with Right to Play.

Already, Canadian speed skater and gold medalist Clara Hughes, a long-time Right to Play volunteer, has cited Cheek as her inspiration in donating $10,000 of her prize money to Right to Play, and challenging fellow Canadian Olympians to give. You can see her Right to Play fundraising page here: ISO 9000 Elements
ISO 9000 is a set of standards for quality management systems. Perhaps, it is the most popular generic international standard today. First published in 1987 and modified in 1994, it is the true basis for businesses to develop or improve their quality assurance systems. Today, most international businesses document their quality systems according to the ISO 9001 elements.There are a total of 20 elements (sections) in the overall ISO 9000 standard. Each section explains what a company has to do in order to show that it is abiding by the ISO 9000 rules. Each of these elements should be clearly and completely documented.The twenty ISO 9000 elements include management reight to Play, its good work and his giving, rather than the standard thanks.

"I've learned how news cycles work," Cheek said, "and I've learned that there is a gold medal tonight, and tomorrow there's another gold medalist. So I could take the time and discuss how wonderful I feel, or I could use it for something productive."

In making that decision, Cheek generated a flood of interest in Right to Play (shown in a huge upswing in website hits), and a total (as of today) of $300,000 in donations (including his and those from sponsors Nike, Gap, Jet Set and Leveno to date).

So Joey zigged while others zagged. Here's how he made this tremendous impact:

• Strategized how to draw the most attention to a cause that is personally meaningful (and showed great personal generosity in doing so), rather than just making the donation privately. • Did the unexpected in talking about Right to Play, donating his bonuses, and challenging sponsors to join him. • Established himself as credible – in sharing the story of his personal experience with Right to Play – a model of citizenship, and intelligence (particularly significant in this cadre of what the New York Times calls "showboating, self-absorbed" US Olympians). Cheek is now a credible philanthropist, following the model of Right to Play founder Johann Koss (a former speed skater himself), who has motivated fellow athletes to join him through his personal reputation and his understanding of what's important to his athlete colleagues.

It was Koss – a triple gold medalist in 1994 – who inspired Cheek to go from in-line skating to speed skating.

• Detailed a clear and specific call to action, in challenging Olympic sponsors to join him in supporting the organization. • Inspired others to do the same, as is evidenced by the upsurge in donations and visits to the Right to Play website. It's likely that Cheek's impact will spill over into motivating athletes, Olympic and otherwise, who are Olympic fans, to volunteer with Right to Play.

Already, Canadian speed skater and gold medalist Clara Hughes, a long-time Right to Play volunteer, has cited Cheek as her inspiration in donating $10,000 of her prize money to Right to Play, and challenging fellow Canadian Olympians to give. You can see her Right to Play fundraising page here: How HR Works to Get the Job Done
Human Resources is just what it says: resources for humans – within the workplace! Its main objective is to meet the organizational needs of the company it represents and the needs of the people hired by that company. In short, it is the hub of the organization serving as a liaison between all concerned. Depending on the size of the company, the HR Department might be called Personnel with a manageable workforce that can be handled by a personnel manager and a small staff. For larger, more complex organizations with hundreds of departments and divisions, the task is much more demanding, taking on a life of its own.Some companies have more than one HR Department - Corporateo), rather than just making the donation privately. • Did the unexpected in talking about Right to Play, donating his bonuses, and challenging sponsors to join him. • Established himself as credible – in sharing the story of his personal experience with Right to Play – a model of citizenship, and intelligence (particularly significant in this cadre of what the New York Times calls "showboating, self-absorbed" US Olympians). Cheek is now a credible philanthropist, following the model of Right to Play founder Johann Koss (a former speed skater himself), who has motivated fellow athletes to join him through his personal reputation and his understanding of what's important to his athlete colleagues.

It was Koss – a triple gold medalist in 1994 – who inspired Cheek to go from in-line skating to speed skating.

• Detailed a clear and specific call to action, in challenging Olympic sponsors to join him in supporting the organization. • Inspired others to do the same, as is evidenced by the upsurge in donations and visits to the Right to Play website. It's likely that Cheek's impact will spill over into motivating athletes, Olympic and otherwise, who are Olympic fans, to volunteer with Right to Play.

Already, Canadian speed skater and gold medalist Clara Hughes, a long-time Right to Play volunteer, has cited Cheek as her inspiration in donating $10,000 of her prize money to Right to Play, and challenging fellow Canadian Olympians to give. You can see her Right to Play fundraising page here: Leadership vs. Management
Management skills are a necessary subset of the skills of a leader. Some people claim to be leaders, but not managers. Usually they consider themselves a visionary. If you look up visionary in the dictionary you’ll find:visionary – noun. One whose ideas or projects are impractical.This is a very good definition of someone who wants to be a leader but doesn't want to participate in any management functions. Leadership is determining where you are going and management is determining how you are going to get there. Without management leadership is ineffective. Leaders who accomplish things without any management skills do so in spite of themselves. They would bee skating to speed skating.

• Detailed a clear and specific call to action, in challenging Olympic sponsors to join him in supporting the organization. • Inspired others to do the same, as is evidenced by the upsurge in donations and visits to the Right to Play website. It's likely that Cheek's impact will spill over into motivating athletes, Olympic and otherwise, who are Olympic fans, to volunteer with Right to Play.

Already, Canadian speed skater and gold medalist Clara Hughes, a long-time Right to Play volunteer, has cited Cheek as her inspiration in donating $10,000 of her prize money to Right to Play, and challenging fellow Canadian Olympians to give. You can see her Right to Play fundraising page here: http://www.righttoplay.com/site/TR?px=1074046&pg=personal&fr_id=1040

Right to Play was poised to capture the upsurge of interest, with its kiosk in the Olympic Athlete's Village, photo exhibit in Torino, and well-designed, user-friendly website with clear points of entry for prospective donors and volunteers. Take a look at the website here: http://www.righttoplay.com/site/PageServer

When you do, you'll see that Right to Play wasted no time in covering Cheek's and Hughes' donations, knowing that memory is fleeting and that the time to capture the interest is now.

And talk about viral marketing power. What's better to pass down the lane than the Joey Cheek story. Not only has his strategy generated huge recognition and dollars for Right to Play, it's done the same for Joey himself. As an example, last Monday's New York Times featured a lengthy article on Joey's actions, deeming him the "good-will ambassador" of the Olympics. Joey, you've set a new gold standard.

Read more about Joey Cheek's philanthropic victory in this interview. http://www.usolympicteam.com/11478_44379.htm

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