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Customer Service? You Decide!
We hear much about customer service these days, specifically, how to treat customers in such a way that they keep coming back to you. Customer service, we are told, if consistently done in the right way will increase the loyalty rate of your customer base; and this will lead to greater profitability because studies show that it takes six times as much money to acquire a new customer as it does to keep an existing one.There are all sorts of seminars, workshops, classes and presentations that instruct participants how to serve customers in an outstanding, memorable manner. You’d think that with all these offerings and all the people attending them that customer

o the trick. The bottom line is you have to ASK.

Now, of course you want to keep your staff on top of providing the best customer service (as that is what you are doing to ensure cleanliness and above average dental care). But in your promotional materials, promoting how clean your office is will get better results - if you surveyed and that's what the majority of your patients said. It's just an example but I hope you get the point.

The point is you have

Drop Shipping: The Quickest Way to Open Your Online Store
Drop shipping is an industry that is proving to be considerably successful for businesspersons. For those who do not know what drop shipping is, it is a term used in business that refers to a condition where the seller assigns a retail price for an item, then collects the payment and sends the wholesale cost to the drop shipper, who in turn ships the item directly from the warehouse. The drop shipper takes care of every facet of shipping due to which the seller doesn’t even have to handle the merchandise also.Although this industry has become very flourishing, yet there are some worries that crop up from this manner of selling. The below given 10 points have be

In dentistry as with any other profession is it important that you know what your clients think of you and why they came to you. You need this information so that you can devise a marketing campaign to bring in more patients like those that patron you often already. You can’t just assume that you know what they think. Because you have been in business 20 years you may have some idea; this is true. But you would be surprised at the number of dentists who think they know their patients so well only to find out after surveying them that they did not actually know the specific reason they acquired most of them in the first place.
What you're after are the buttons to push to get someone in to your practice for service. If you've already decided you know it all about your patients and you have nothing to learn then you don't need to read this and your promotions must be bringing in hoards of new patients daily.
An important thing to realize is that people have different ideas or perceptions about what they observe. Several people can look at the same thing, but each one can see something different. For example, while you may be concentrating on having the best customer service in the universe, your patients may see only that you have a very clean office. You know that having a clean office is part of providing the best customer service and there is much more that you do in your office to ensure customer service is at an all-time high. But your patients may only notice that you have a really clean office. They don't “see” customer service - they “see” a super clean office and this may be the item that makes them feel really good about going to you as their dentist. They may think, “If he cares enough about his office to have it so clean, then his quality of dentistry must be high.”
So in your marketing, communicating that you have the 'best customer service' might not do the trick. The bottom line is you have to ASK.
Now, of course you want to keep your staff on top of providing the best customer service (as that is what you are doing to ensure cleanliness and above average dental care). But in your promotional materials, promoting how clean your office is will get better results - if you surveyed and that's what the majority of your patients said. It's just an example but I hope you get the point.
The point is you have t
The BRAVO Formula
According to Jerry Weissman in his book, “Presenting to Win,” there are over 30 million PowerPoint presentations given every day. Unfortunately, these presentations are not captivating or memorable. Thus, a lack of presentation training in America is creating a business culture that abuses presentation software and the art of public speaking. Let’s get back to the basics and adopt something I like to call the BRAVO formula.“B” is for Bold Boldness is about taking ownership. It’s about being courageous. You need to take control and own your content. No faking is allowed. The harsh reality is that faking it will not work in the public speaking aren
ents so well only to find out after surveying them that they did not actually know the specific reason they acquired most of them in the first place.
What you're after are the buttons to push to get someone in to your practice for service. If you've already decided you know it all about your patients and you have nothing to learn then you don't need to read this and your promotions must be bringing in hoards of new patients daily.
An important thing to realize is that people have different ideas or perceptions about what they observe. Several people can look at the same thing, but each one can see something different. For example, while you may be concentrating on having the best customer service in the universe, your patients may see only that you have a very clean office. You know that having a clean office is part of providing the best customer service and there is much more that you do in your office to ensure customer service is at an all-time high. But your patients may only notice that you have a really clean office. They don't “see” customer service - they “see” a super clean office and this may be the item that makes them feel really good about going to you as their dentist. They may think, “If he cares enough about his office to have it so clean, then his quality of dentistry must be high.”
So in your marketing, communicating that you have the 'best customer service' might not do the trick. The bottom line is you have to ASK.
Now, of course you want to keep your staff on top of providing the best customer service (as that is what you are doing to ensure cleanliness and above average dental care). But in your promotional materials, promoting how clean your office is will get better results - if you surveyed and that's what the majority of your patients said. It's just an example but I hope you get the point.
The point is you have
McDonalds and Brand Development - Where Next?
What business should a mega-brand like McDonald's go into next?Launch McDonalds Coffee Shops!This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds is the leader in satisfying customer’s needs through a rigorous system of Quality, Service, Cleanliness and Value and by holding a distinctive position that appeals to kids and adults alike.The McD’ Coffee Shops would be ideal in tapping into the coffee cultures that are growing rapidly throughout the globe. These coffee cultures dominated by Starbucks and private cafes attract consumers that pay excessive pr
eople have different ideas or perceptions about what they observe. Several people can look at the same thing, but each one can see something different. For example, while you may be concentrating on having the best customer service in the universe, your patients may see only that you have a very clean office. You know that having a clean office is part of providing the best customer service and there is much more that you do in your office to ensure customer service is at an all-time high. But your patients may only notice that you have a really clean office. They don't “see” customer service - they “see” a super clean office and this may be the item that makes them feel really good about going to you as their dentist. They may think, “If he cares enough about his office to have it so clean, then his quality of dentistry must be high.”
So in your marketing, communicating that you have the 'best customer service' might not do the trick. The bottom line is you have to ASK.
Now, of course you want to keep your staff on top of providing the best customer service (as that is what you are doing to ensure cleanliness and above average dental care). But in your promotional materials, promoting how clean your office is will get better results - if you surveyed and that's what the majority of your patients said. It's just an example but I hope you get the point.
The point is you have
Investing in Yourself
Do you invest in yourself every year? I am talking about spending money on yourself to help your career. Whether you work for a good company or own a business, you need to invest in yourself. Entrepreneurs usually have this concept hard-wired into their overall budget. A successful business always needs some initial investment to get things started. Successful business owners develop the right mindset early on.What about those of us who work for a company and want to develop a successful career? We need to develop the same mindset.Investing in your career means spending money. Sometimes it means spending your own money. Other times your company spends mo
er service is at an all-time high. But your patients may only notice that you have a really clean office. They don't “see” customer service - they “see” a super clean office and this may be the item that makes them feel really good about going to you as their dentist. They may think, “If he cares enough about his office to have it so clean, then his quality of dentistry must be high.”
So in your marketing, communicating that you have the 'best customer service' might not do the trick. The bottom line is you have to ASK.
Now, of course you want to keep your staff on top of providing the best customer service (as that is what you are doing to ensure cleanliness and above average dental care). But in your promotional materials, promoting how clean your office is will get better results - if you surveyed and that's what the majority of your patients said. It's just an example but I hope you get the point.
The point is you have
Wireless High risk Merchant Accounts
Pornography, a multi-million industry, is good business. Adult videos and magazines are always doing brisk sales. But aside from these forms of media, billions of people around the world turn to the Internet to access pornography. Finding an Internet connection is not hard these days. Some people no longer use a traditional plug-in modem to connect to the web, and instead use wireless modems and cellular phones. This becomes a big problem for people who run adult websites because it is now easy to hack into their sites and enter it illegally.Getting your own siteSo how does one run this kind of business? The most important thing you need before anything
o the trick. The bottom line is you have to ASK.
Now, of course you want to keep your staff on top of providing the best customer service (as that is what you are doing to ensure cleanliness and above average dental care). But in your promotional materials, promoting how clean your office is will get better results - if you surveyed and that's what the majority of your patients said. It's just an example but I hope you get the point.
The point is you have to survey. An incredible marketer and executive that really had the tech of surveys down was a man named L. Ron Hubbard. He discovered that surveys save you from flying blind in your business marketing strategies and are the best way to find out what you should be offering, to whom and how. In fact, he developed an entire survey technology on how to learn what people’s emotional responses were that caused them to act.
When you don't really know what to put in your direct mail marketing it's because you haven't done your research. You use surveys in order to get a response to your direct mail marketing campaign. You want people to act in response to your promotion.
Surveying can be simple – as simple as looking through your invoices to see what you sell the most of. Then you can ask those patients who come in for that service, what they liked about having that service. Or you could see where most of those patients come from and then market that service to that general zip code or area. Get the majority response and you have more data than when you started.
Here is another example of what a dentist did in Texas who used survey results to attract patients to his practice. First there was an assumption: what people feared the most about going to the dentist was having a needle inserted into their cheek and a cavity removed from their tooth. However, surprisingly it was not the actual dental procedure that most often terrified the patients.
According to the surveys, the site of a needle and the sound of the drill were the two most feared elements of dentistry. Now he promotes that he does “painless injections”. And when you see what his painless injections consist of, it is just the way he performs the injection along with a very sharp, very small needle. But he used surveys to hit the right button and then he educated his prospects about his procedures. (Taken from http://w

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Suggest You - Dental Surveys Can Boost Marketing Campaign Results

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