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Suggest You - Using Testimonials to Get More Clients
f
your work - even better!
Sprinkle testimonials throughout your
site. Many times I see websites that
have a separate page for testimonials. But a lot
of visitors to your site won't spend time going to
this Word of Mouth WorksYou can't deny it: word of mouth works.And the most fascinating things about WOM are the little stories, encounters and contexts in which it is spread. Me, I monitor my company's word of mouth in a WOM journal. (I suggest y Testimonials can increase your business
dramatically. But they need to be done correctly
for them to be really effective. Here are some
tips:
- Testimonials should be "results
oriented."
Which testimonial is more
enticing? "Jane was really good to work
with." or "Jane saved us over
$800 on our furniture, and she always called us
back within a few hours, even when she was on
vacation! What a delight to work with."
Make sure your testimonials
include specific results gained from using your
services.
- Use your client's full name and a photo,
if possible.
Don't you hate when
you see testimonials like: "I loved
working with ABC Decor. They are the best!" JP,
California. Who is this JP? Does she
really exist? Using a full name, town, and photo
lends credibility to your testimonial. If you can
take a photo of your client smiling in front of
your work - even better!
- Sprinkle testimonials throughout your
site.
Many times I see websites that
have a separate page for testimonials. But a lot
of visitors to your site won't spend time going to
this Build Rapport Fast! - Eight Easy StepsBuilding rapport is all about creating a relationship, in the moment. And this is vital in business, education, friendships and many other areas of life. We need relationships to help us get the things we want for ourselves in our nticing? "Jane was really good to work
with." or "Jane saved us over
$800 on our furniture, and she always called us
back within a few hours, even when she was on
vacation! What a delight to work with."
Make sure your testimonials
include specific results gained from using your
services.
- Use your client's full name and a photo,
if possible.
Don't you hate when
you see testimonials like: "I loved
working with ABC Decor. They are the best!" JP,
California. Who is this JP? Does she
really exist? Using a full name, town, and photo
lends credibility to your testimonial. If you can
take a photo of your client smiling in front of
your work - even better!
- Sprinkle testimonials throughout your
site.
Many times I see websites that
have a separate page for testimonials. But a lot
of visitors to your site won't spend time going to
thisr>Make sure your testimonials
include specific results gained from using your
services.
- Use your client's full name and a photo,
if possible.
Don't you hate when
you see testimonials like: "I loved
working with ABC Decor. They are the best!" JP,
California. Who is this JP? Does she
really exist? Using a full name, town, and photo
lends credibility to your testimonial. If you can
take a photo of your client smiling in front of
your work - even better!
- Sprinkle testimonials throughout your
site.
Many times I see websites that
have a separate page for testimonials. But a lot
of visitors to your site won't spend time going to
thising with ABC Decor. They are the best!" JP,
California. Who is this JP? Does she
really exist? Using a full name, town, and photo
lends credibility to your testimonial. If you can
take a photo of your client smiling in front of
your work - even better!
- Sprinkle testimonials throughout your
site.
Many times I see websites that
have a separate page for testimonials. But a lot
of visitors to your site won't spend time going to
thisf
your work - even better!
- Sprinkle testimonials throughout your
site.
Many times I see websites that
have a separate page for testimonials. But a lot
of visitors to your site won't spend time going to
this page. (It's just not as important to them as
we would like to think.) Spread your words of
praise throughout your entire site. This forces
visitors to read them as they look through your
photos and services.
- Ask for testimonials!
If you're
not
getting as many unsolicited testimonials as you
would like, don't be afraid to ask your clients.
Help them out by asking specific questions, like:
Did
you appreciate the extra details I added? Were
you happy with the personal service I gave you?
Most clients will be happy to help you with some
kind words, but they don't think of writing them
down on their own.
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