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  • Suggest You - Booklet Sticker Shock - Getting Paid for Your Business Card

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    t your 'business card' turns out are wanting to do business with you in a big way, people who can well spend thousands and thousands with you, who came to you through that 'business card' that you were paid $5 or less for.

    And you turned several hundred percent in creatin

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    "My expertise is worth literally billions of dollars. Why would I put a $5 (or less) price tag on it?"

    Yes, I completely agree that your expertise is absolutely worth plenty, and certainly a whole lot more than $5 for a single copy of your booklet, and charging even less when filling a large-quantity order. There is no denying it, even for a split second, by anyone’s definition.

    And this is something I hear at least several times a week from you as a booklet author or someone consider creating one or more booklets.

    Follow me for a moment into a slightly different perspective and then tell me what you think.

    When was the last time someone paid you $5 for your business card? Yes, your actual business card, the one you pull out of your wallet or snazzy business card holder. Or even $1 or less for your business card or glossy company brochure? I’m guessing that has yet to happen.

    And then, at their own expense and effort they sent that 'business card' to thousands (maybe tens of thousands or hundreds of thousands) of people you have yet to meet. And these people who got your 'business card' turns out are wanting to do business with you in a big way, people who can well spend thousands and thousands with you, who came to you through that 'business card' that you were paid $5 or less for.

    And you turned several hundred percent in creating

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    when filling a large-quantity order. There is no denying it, even for a split second, by anyone’s definition.

    And this is something I hear at least several times a week from you as a booklet author or someone consider creating one or more booklets.

    Follow me for a moment into a slightly different perspective and then tell me what you think.

    When was the last time someone paid you $5 for your business card? Yes, your actual business card, the one you pull out of your wallet or snazzy business card holder. Or even $1 or less for your business card or glossy company brochure? I’m guessing that has yet to happen.

    And then, at their own expense and effort they sent that 'business card' to thousands (maybe tens of thousands or hundreds of thousands) of people you have yet to meet. And these people who got your 'business card' turns out are wanting to do business with you in a big way, people who can well spend thousands and thousands with you, who came to you through that 'business card' that you were paid $5 or less for.

    And you turned several hundred percent in creatin

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    oment into a slightly different perspective and then tell me what you think.

    When was the last time someone paid you $5 for your business card? Yes, your actual business card, the one you pull out of your wallet or snazzy business card holder. Or even $1 or less for your business card or glossy company brochure? I’m guessing that has yet to happen.

    And then, at their own expense and effort they sent that 'business card' to thousands (maybe tens of thousands or hundreds of thousands) of people you have yet to meet. And these people who got your 'business card' turns out are wanting to do business with you in a big way, people who can well spend thousands and thousands with you, who came to you through that 'business card' that you were paid $5 or less for.

    And you turned several hundred percent in creatin

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    usiness card or glossy company brochure? I’m guessing that has yet to happen.

    And then, at their own expense and effort they sent that 'business card' to thousands (maybe tens of thousands or hundreds of thousands) of people you have yet to meet. And these people who got your 'business card' turns out are wanting to do business with you in a big way, people who can well spend thousands and thousands with you, who came to you through that 'business card' that you were paid $5 or less for.

    And you turned several hundred percent in creatin

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    t your 'business card' turns out are wanting to do business with you in a big way, people who can well spend thousands and thousands with you, who came to you through that 'business card' that you were paid $5 or less for.

    And you turned several hundred percent in creating and distributing that 'business card' in the process. How do you feel when you look at it from that perspective? Quite a bit different, isn't it? Instead of paying out of your own pocket to reach beyond your current client base to generate additional business, someone else not only did it for you, they paid you to allow them the chance to do so. How does sit with you?

    It turns out that booklets are more of an emotional experience than you may realize when first getting started. You feel that your image is on the line. Understandably so. It is not uncommon to hear you say the content needs to represent everything you know or ever expect to know on your topic. You are not realizing a booklet is the entry point for the reader into your expertise, that you will develop other products to take the reader further.

    You think the design of your booklet has to be a 4-color cover with photography, a glitzy interior design, include reference to every product and service you offer, and have not a single typo anywhere in it or it is nothing at all. Yes, image is important and excellence is the g

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